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Pemberdayaan Kewirausahaan Dengan Pelatihan Pembuatan Paper Bag Ibu-Ibu PKK di Kelurahan Parsaoran Ajibata Romindo Pasaribu; Dame Ria Rananta Saragi; Herry D S Pasaribu; Vinsensius Matondang
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: Mei 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v1i2.293

Program PKK Mewujudkan Lingkungan Bersih, adapun 10 program pokok PKK yaitu: Penghayatan dan Pengamalan Pancasila, Gotong Royong, Pangan, Sandang, Perumahan dan Tatalaksana Rumah Tangga, Pendidikan dan Ketrampilan, Kesehatan, Pengembangan Kehidupan Berkoperasi, Kelestarian Lingkungan Hidup, dan Perencanaan Sehat. Pelatihan yang dimaksud bertujuan untuk melatih ibu-ibu agar lebih mandiri dan mampu menghasilkan pendapatan atau penghasilan untuk meningkatkan kesejahteraan rumah tangga, seperti “Membuat Paper Bag” Paper bag adalah tas yang terbuat dari kertas dan bisa digunakan untuk membawa barang. Selain bisa untuk membawa barang, tas ini juga biasa digunakan untuk wadah cenderamata atau hadiah. Cara Membuat Paper bag dari kertas kado juga mudah sekali dipraktikkan. Penggunaan kantong kresek tidak lagi disarankan atau dianjurkan saat ini, lebih baik gunakan paper bag. Limbah dari kertas paper bag juga lebih mudah dihancurkan daripada kresek. Apalagi cara membuat paper bag dari kertas kado bisa dipraktikkan di rumah, jadi tidak perlu untuk membelinya.

Persepsi Saluran Integrasi Dan Keterikatan Pelanggan Pada Loyalitas Dengan Kepuasan Sebagai Mediasi (Pegadaian Wilayah 1 Medan) Romindo M Pasaribu; Juara Simanjuntak; Rusliaman Siahaan; Vinsensius Matondang
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1805

Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh langsung dan tidak langsung saluran integrasi, keterikatan pelanggan, dan kepuasan pelanggan terhadap loyalitas pelanggan. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik non probability sampling, dimana pengambilan sampel acak berdasarkan area atau cluster. Jumlah sampel atau responden dalam penelitian ini sebanyak 165 orang responden. Pengujian hipotesis menggunakan analisis full model structural equation modeling (SEM) dengan smartPLS. Penelitian ini menyajikan 7 hipotesis. Dari 7 (tujuh) hipotesis yang disajikan hanya 6 hipotesis yang didukung atau diterima, yaitu hipotesis 1,3,4,5,6, dan 7. Sedangkan hipotesis 2 (kedua) ditolak atau tidak didukung. Hipotesis keenam dan ketujuh adalah untuk melihat hubungan tidak langsung antara persepsi saluran integrasi dan keterikatan pelanggan terhadap loyalitas pelanggan dengan kepuasaan pelanggan sebagai variabel mediasi. Dalam penelitian ini kepuasaan pelanggan dapat dijadikan sebagai variabel mediasi atau perantara untuk meningkatkan loyalitas pelanggan dengan persepsi saluran integrasi dan keterikatan pelanggan. Hasil penelitian menunjukkan bahwa saluran integrasi dan kepuasan pelanggan pengaruh secara positif terhadap loyalitas dan keterikatan pelanggan tidak pengaruh secara positif terhadap loyalitas pelanggan. Kepuasan dapat dijadikan sebagai variabel mediasi untuk memperkuat hubungan antara saluran integrasi dan keterikatan pelanggan terhadap loyalitas pelanggan.

ANALISIS PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN MAHASISWA PENGGUNA GORIDE GOJEK DI KABUPATEN DELI SERDANG Armando, Rocky; Hendra, Hendra; Matondang, Vinsensius
Surakarta Management Journal VOLUME 2 NO. 2 DESEMBER 2020
Publisher : Universitas Of Surakarta

The development of business in the online transportation sector is in great demand by the public. In this case, the researcher conducted research on one of the online transportation companies, namely Gojek. This research aims to determine and analyze the effect of price and service quality on student satisfaction of Gojek goride users in Deli Serdang Regency. The type of research used is quantitative research. The sampling technique used is nonprobability sampling technique with accidental sampling approach. Data were collected using a questionnaire / questionnaire with a sample of 100 respondents. This study uses multiple linear regression analysis methods, and hypothesis testing is carried out using the T test and F test. The results of the study using the T test show that price (X1) has a positive effect on student satisfaction (Y), while the quality of service (X2) has a positive and significant effect on student satisfaction (Y). This shows that the service quality variable (X2) has a dominant influence in influencing student satisfaction (Y). While the F test price (X1) and service quality (X2) simultaneously affect student satisfaction by comparing. And this can also be seen from the value of the Adjusted R Square, which is 0.665.

Pemberdayaan Kewirausahaan Dengan Pelatihan Pembuatan Paper Bag Ibu-Ibu PKK di Kelurahan Parsaoran Ajibata Romindo Pasaribu; Dame Ria Rananta Saragi; Herry D S Pasaribu; Vinsensius Matondang
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: Mei 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v1i2.293

Program PKK Mewujudkan Lingkungan Bersih, adapun 10 program pokok PKK yaitu: Penghayatan dan Pengamalan Pancasila, Gotong Royong, Pangan, Sandang, Perumahan dan Tatalaksana Rumah Tangga, Pendidikan dan Ketrampilan, Kesehatan, Pengembangan Kehidupan Berkoperasi, Kelestarian Lingkungan Hidup, dan Perencanaan Sehat. Pelatihan yang dimaksud bertujuan untuk melatih ibu-ibu agar lebih mandiri dan mampu menghasilkan pendapatan atau penghasilan untuk meningkatkan kesejahteraan rumah tangga, seperti “Membuat Paper Bag” Paper bag adalah tas yang terbuat dari kertas dan bisa digunakan untuk membawa barang. Selain bisa untuk membawa barang, tas ini juga biasa digunakan untuk wadah cenderamata atau hadiah. Cara Membuat Paper bag dari kertas kado juga mudah sekali dipraktikkan. Penggunaan kantong kresek tidak lagi disarankan atau dianjurkan saat ini, lebih baik gunakan paper bag. Limbah dari kertas paper bag juga lebih mudah dihancurkan daripada kresek. Apalagi cara membuat paper bag dari kertas kado bisa dipraktikkan di rumah, jadi tidak perlu untuk membelinya.

PEMANFAATAN FANPAGE FACEEBOOK: PENJAHIT KEBAYA DAN SALON DI DESA SIOPAT SOSOR KABUPATEN SAMOSIR Pasaribu, Romindo M; Simanjuntak, Juara; Matondang, Vinsensius; Tampubolon, Frans Yolanda; Purba, Juliansen
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i2.2386

The kebaya sewing service industry and beauty salons are industries that are always in demand by Indonesian people both in cities and in regions. Kebaya is a traditional Indonesian dress. Every religious event and custom almost always uses kebaya cloth. In using kebaya cloth at every event, Indonesian women always make up themselves so that the kebaya cloth used looks more beautiful and beautiful when worn. Therefore, the kebaya cloth sewing industry and beauty salons are one of the service industries that are in great demand by the public in starting a business. The purpose of this community service activity is so that people who start kebaya sewing and beauty salon businesses can reach a wider market by utilizing social media accounts such as Facebook in promoting their business. Facebook social media accounts can be turned into business accounts by adding a fanpage or business page feature. Facebook fanpage is a special page like a blog that contains various kinds of content according to the wishes of its users. The results of this activity are kebaya sewing and beauty salon business actors who have changed their personal Facebook account to a business Facebook account by adding a fan page feature. So that business actors in kebaya sewing and beauty salons can expand their market share through promotions on social media.

The PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK (STUDI PADA PENGGUNA SMARTPHONE OPPO DI UNIVERSITAS HKBP NOMMENSEN MEDAN): PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK (STUDI PADA PENGGUNA SMARTPHONE OPPO DI UNIVERSITAS HKBP NOMMENSEN MEDAN) Sirait, Estauryna; Damanik, Hanna Meilani; Purba, Elvis Fresly; Naibaho, Krismanto Erick Tobush; Matondang, Vinsensius
Jurnal Ecoment Global Vol. 8 No. 2 (2023): Edisi Agustus 2023
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v8i2.3415

This study aims to determine and analyze the effect of electronic word of mouth and price perceptions on purchasing decisions through brand image (Study on OPPO smartphone users at HKBP University Nommensen Medan). This research approach method uses quantitative methods with a sampling technique that is purposive sampling, with a sample of 100 respondents. To analyze the results of this study using path analysis (path analysis). The research results show 1). Electronic word of mouth has a positive and significant effect on purchasing decisions for OPPO smartphone users at HKBP Nommensen University Medan. 2). Price perception has a positive and significant effect on purchasing decisions for OPPO smartphone users at HKBP Nommensen University Medan. 3). Electronic word of mouth has a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP University Nommensen Medan. 4). Price perception has a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP Nommensen University Medan. 5). Electronic word of mouth and price perceptions together have a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP University Nommensen Medan.

Stimulus Organism Response Perspective on Understanding Gen Z's Loyalty in Shopping on the TikTok Shop Pasaribu, Romindo M; Simanjuntak, Juara; Purba, Juliansen; Sembiring, Robi; Matondang, Vinsensius
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4621

This study aims to identify and analyze the direct effect of integration channels on customer affective and cognitive experiences and customer loyalty, as well as an indirect relationship where affective and cognitive experiences mediate between integration channels and customer loyalty Gen Z. This research is quantitative. The population used was Generation Z in Medan City with a sample size of 253 respondents. Sampling was carried out using a non-probability sampling approach using purposive sampling. The results of this study are product integration and price and transactions have a significant effect on customer experience both affectively and cognitively. Integration of promotions and access to information does not significantly affect the customer's experience effectively and cognitively. Customer service integration significantly affects cognitive customer experience but does not affect effective customer experience. The integration of customer service fulfillment has a significant effect on the customer's affective experience and does not affect the cognitive customer experience. Meanwhile, affective and cognitive customer experiences significantly affect Gen Z customer loyalty. In an indirect relationship, affective and cognitive customer experiences can mediate between promotion integration and access to information on customer loyalty. Affective experience cannot mediate between customer service integration on Gen Z loyalty while cognitive customer experience can mediate. Cognitive customer experience cannot mediate between integration of order fulfillment and loyalty, while affective experience can mediate. This research contributes to the omnichannel marketing literature by providing new insights into the importance of affective and cognitive customer experiences in omnichannel shopping.

Comparison Analysis of Indomaret Brand Equity With Alfamart (Wiliam Iskandar) Missy Bremila; Matondang, Vinsensius; Hendra
MAMEN: Jurnal Manajemen Vol. 1 No. 4 (2022): Oktober 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v1i4.1082

Indomaret and Alfamart are retail businesses that continue to grow in the city of Medan. With retail growth that continues to grow, brand equity will be an important grower because a brand can be declared good if it has strong brand equity.This study aims to determine the difference in brand equity between Indomaret and Alfamart where the study uses the theory of Building strong brands. The research was conducted by comparing the size of the percentage of answers on the questionnaire. For testing the instrument using validity, reliability and normality tests. Meanwhile,The analysis used by the author is percentage analysis and analysis of the Independent Sample Test. Analysis of the Independent Sample Test is a statistical test used to compare the observation data with the expected data to test the hypothesis. The results show that there are differences in Brand Equity between Indomaret and Alfamart in the minds of consumers based on the dimensions of Brand Awareness, Brand Association, Quality Perception and Brand Loyalty. Of the four dimensions of Brand Equity, there are 2 (two) dimensions which state that there are differences between Indomaret and Alfamart. And there are 2 (two) dimensions which state that there is no difference between Indomaret and Alfamart. From these four dimensions, Indomaret is superior to Alfamart.

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