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All Journal Medikora: Jurnal Ilmiah Kesehatan Olahraga JOURNAL SPORT AREA AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Informatika Teknologi dan Sains (Jinteks) INFORMATIKA Journal of Social And Economics Research Jurnal Insinyur Profesional JEBD Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Akademik Pengabdian Masyarakat Jurnal Ilmiah Sistem Informasi Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) journal of social and economic research Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Pengabdian Indonesia Jurnal Publikasi Ilmu Komputer dan Multimedia
Sumaryanto
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Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK NELF JEWELRY DI SHOPEE Aulia Darmastuti; Sumaryanto
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 1 (2025): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i1.5834

Abstract

Nelf jewelry merupakan usaha kecil mikro menengah yang bergerak dibidang perhiasan khususnya cincin kawin custom. Nelf jewelry menggunakan strategi pemasaran digital marketing pada platform shoppe. Penelitian ini bertujuan menganalisis pengaruh digital marketing, kualitas produk, kualitas pelayanan terhadap keputusan pembelian produk Nelf Jewelry di Shopee. Penelitian ini merupakan penelitian survei dengan desain penelitian kuantitatif non-eksperimen. Sumber data yang digunakan data primer. Sampel dalam penelitian berjumlah 100 responden. Teknik pengambilan sampel menggunakan purposive sampling dengan jenis non-probability sampling. Teknik pengumpulan data dengan cara kuesioner dan studi pustaka. Hasil uji validitas skala digital marketing, kualitas produk, kualitas pelayanan dan keputusan pembelian diperoleh nilai signifikansi 0,000 < 0.05 sehingga keempat variabel dinyatakan valid dan reliabel. Hasil penelitian ini menunjukkan bahwa digital marketing, kualitas produk berpengaruh terhadap keputusan pembelian produk Nelf Jewelry di Shopee, namun kualitas pelayanan berpengaruh tidak signifikan terhadap keputusan pembelian produk Nelf Jewelry di Shopee. Merujuk hal tersebut, peneliti merekomendasikan bagi Nelf Jewelry untuk memaksimalkan fitur di Shopee, mengadakan flashsale dan meningkatkan kecepatan pembuatan pesanan serta untuk peneliti selanjutnya dapat menambah variabel lain untuk menyempurnakan penelitian sebelumnya
Pengaruh Digital Marketing, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Pakaian Thrift Toko Kondang Sukoharjo Moch Nizar Maulana; Sumaryanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): JANUARI
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/x17n3143

Abstract

This study aims to analyse the influence of digital marketing, price, and product quality on consumer purchasing decisions at Toko Kondang Sukoharjo, a reputable second-hand clothing store (thrift shop) in the Sukoharjo area. The research question is based on the need to understand the determining factors that shape purchasing decisions at this store, with the initial hypothesis that the three independent variables have a significant influence. This study is expected to provide an informative basis for consumers in their decision-making. The method used is a quantitative survey with primary data collected through questionnaires distributed to 101 respondents. The sampling technique used purposive sampling with specific criteria. The results of the data analysis show that partially (t-test), the variables of digital marketing, price, and product quality each have a statistically significant influence on purchasing decisions. Similarly, the results of the simultaneous test (F-test) confirm that these three variables together have a significant effect. The analysis of the coefficient of determination (Adjusted R2) produced a value of 0.741, indicating that 74.1% of the variation in purchasing decisions can be explained by the variables of digital marketing, price, and product quality.
Pengaruh Brand Ambassador, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Chitato (Survei pada Komunitas Carat Solo) Putri Cahyani; Sumaryanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): JANUARI
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/x1h56n14

Abstract

This study was designed to empirically test the significance of the influence of brand ambassadors (X₁), price (X₂), and product quality (X₃) on the purchase decision (Y) of Chitato products among the Carat community in Solo. The methodology used was a quantitative survey of 100 respondents selected using purposive sampling. The data were analysed using multiple linear regression after passing validity, reliability, and classical assumption tests. The results of the study concluded as follows: (1) The regression equation formed is Y = -1.935 + 0.258X₁ + 0.281X₂ + 0.394X₃ + e. (2) Partially, the t-test confirmed that brand ambassadors, price, and product quality had a significant effect on purchasing decisions. (3) Simultaneously, the F test shows that the regression model is significant. (4) The coefficient of determination (Adjusted R2) is 61.4%, which means that the simultaneous contribution of the three independent variables to the dependent variable is 61.4%, while the remaining 38.6% is influenced by other variables outside the model.
Pengaruh Varian Produk, Harga dan Promosi Terhadap Keputusan Pembelian pada Brownies Cinta Karanganyar Anita Susilowati; Sumaryanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): JANUARI
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/mdzadt70

Abstract

This study was designed to empirically test the significance of the influence of product variants (X₁), price (X₂), and promotion (X₃) on purchasing decisions (Y) for Brownies Cinta Karanganyar. The methodology used was a quantitative survey of 100 respondents selected using purposive sampling techniques. The data were analysed using multiple linear regression after passing validity, reliability, and classical assumption tests. The results of the study concluded as follows: (1) The regression equation formed is Y = 1.281 + 0.254X₁ + 0.387X₂ + 0.158X₃ + e. (2) Partially, the t-test confirmed that product variety, price, and promotion had a significant effect on purchasing decisions. (3) Simultaneously, the F test shows that the regression model is significant. (4) The coefficient of determination (Adjusted R Square) is 0.511, which means that the simultaneous contribution of the three independent variables to the dependent variable is 51.1%, while the remaining 48.9% is influenced by other variables such as product quality, taste, and location.
Pengaruh Diskon, Gratis Ongkos Kirim dan Promosi Terhadap Keputusan Pembelian di Marketplace Shopee(Survei pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Slamet Riyadi Surakarta) Windi Hananta; Sumaryanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): JANUARI
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/jsx0z189

Abstract

This study aims to analyze the influence of discounts, free shipping, and promotions on consumer purchasing decisions on the Shopee e-commerce platform. The research background is based on the increasingly fierce competition in the e-commerce industry in Indonesia, which demands companies to develop effective marketing strategies to attract consumers. The data used in this study are quantitative and qualitative. The data sources used are primary and secondary data. The sample size for this study was 100 active Shopee users. The sampling method used was purposive sampling. Data collection used a questionnaire using Google Forms. Data analysis was performed using multiple linear regression using validity and reliability tests, classical assumptions, and hypothesis testing. The results indicate that discounts, free shipping, and promotions simultaneously have a significant positive effect on consumer purchasing decisions. Partially, discounts and promotions have a significant positive effect, while free shipping has a positive but smaller effect than the other two variables. The Adjusted R Square value of 0.464 indicates that 46.4% of the variation in purchasing decisions can be explained by these three independent variables, with the remainder influenced by factors outside the research model. These findings confirm that incentive-based marketing strategies such as discounts, promotions, and free shipping are important factors in influencing purchasing decisions, especially on the Shopee platform.
Pengaruh Harga, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Konsumen Motor Honda di Kecamatan Banjarsari Surakarta Firgiawan Krisna Saputra; Sumaryanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): JANUARI
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8v7njj92

Abstract

This study is a survey of Honda motorcycle consumers in Banjarsari District, Surakarta. The aim of this study is to analyze the influence of price, product quality, and brand image on purchasing decisions of Honda motorcycle consumers in Banjarsari District, Surakarta. The research problem stems from the increasingly fierce competition in the automotive industry, particularly in the two-wheeled vehicle segment, requiring manufacturers to understand the factors that influence consumer purchasing decisions. This research is quantitative. The population in this study was Honda motorcycle consumers in Banjarsari District, with a sample size of 100 respondents determined using the Slovin formula. Data collection was conducted using a questionnaire with a Likert scale. Data analysis used validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). The results showed that price had no significant effect on purchasing decisions, product quality had a significant effect on purchasing decisions, and brand image had a significant effect on purchasing decisions. Simultaneously, price, product quality, and brand image significantly influenced consumer purchasing decisions. The Adjusted R² value of 0.435 shows that the three independent variables are able to explain purchasing decisions by 43.5%, while the remaining 56.5% is influenced by other factors outside the research model.  
Analisa Teknik Perancangan Pendukung Keputusan Untuk Menentukan Mahasiswa Berprestasi dengan Metode Analytical Hierarchy Process Sumaryanto; Purwati; Setiyo Prihatmoko
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 3 No. 1 (2023): Mei : JURNAL INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v3i1.223

Abstract

Pemilihan Mahasiswa Berprestasi memberikan dampak positif pada budaya berprestasi dan menghargai prestasi serta karya mahasiswa di perguruan tinggi, dan secara langsung atau tidak langsung dapat mengangkat martabat mahasiswa dan perguruan tingginya. Pilmapres ini akan terus ditingkatkan kualitasnya dalam rangka memberikan motivasi berprestasi pada mahasiswa dan menciptakan budaya akademik yang lebih baik. Selain itu diharapkan proses pemilihan ini dapat diadopsi menjadi sebuah sistem pembinaan prestasi di perguruan tinggi. Dengan demikian maka perlu adanya Sistem Pendukung Keputusan untuk menentukan Mahasiswa Berprestasi dengan metode Analytical Hierarchy Process ( AHP ).
Penerapan Metode Electre Untuk Penilaian Kinerja Kepegawaian Pada Dinas Kependudukan Dan Pencatatan Sipil Kabupaten Pemalang Rusito; Bayu Agus Pamabudi; Sumaryanto; Febryantahanuji
Jurnal Ilmiah Sistem Informasi Vol. 1 No. 1 (2022): Januari: Jurnal Ilmiah Sistem Informasi
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/juisi.v1i1.262

Abstract

Assessment of employee performance is expected to know precisely the success in completing work. Employee performance appraisal is also useful for companies in providing feedback to employees and can be used as a basis for agencies to evaluate employee performance. Most government services currently utilize information technology as an information service to the public and the agency's internal services. In institutions, it is necessary to increase and develop the capabilities, knowledge and skills of its human resources, so that it is expected to be able to produce apparatuses that have competitive competencies. Therefore, the authors designed and built an employee performance appraisal system which was implemented using Electre and Web-based and Android methods. It is expected to be able to assist agencies in evaluating employee performance so that they can remain consistent in carrying out their duties as Civil Servants (PNS) within the scope of services to the community. This research uses the R&D method. researchers only use up to step 6. Based on the results of trials of 10 respondents who have assessed the decision making system using the electre method, that the application of employee performance appraisal using aggregate ranking can help provide information on the level of employee performance based on predetermined criteria. Respondents agree that this system is more efficient in assessing employee performance with an average of the old system = 43.50% while the new system is = 84.50%.
Perancangan Tempat Sampah Cerdas Berbasis Arduino Uno di MTS Sunan Kalijaga -, Nur Rokhman; Sumaryanto; Puteri Anindya Maulan
Jurnal Ilmiah Sistem Informasi Vol. 4 No. 1 (2025): Januari : Jurnal Ilmiah Sistem Informasi
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/03neee46

Abstract

The increasingly rapid development of technology has spread to every aspect of life, making people have to be technologically literate. At MTS Sunan Kalijaga Bawang, students carry out activities to gain knowledge and other activities. The students' parents provide them with food, drinks or money to shop in the school canteen. However, problems arise when eating and drinking are done outside the canteen zone. Observation results show that some students who eat and drink during breaks still throw away rubbish not in the places provided. The reason is that they are afraid that their hands will get dirty when opening the lid of the trash can, so they are reluctant to throw the trash where it is intended, resulting in the trash being scattered around. To overcome this problem, this research focuses on designing smart trash cans that can attract the interest of the public and MTS Sunan Kalijaga Bawang students to throw trash in the right place. This project uses the Arduino Uno platform to simplify and increase environmental awareness. Thus, the aim of this research is to create a more efficient and environmentally friendly waste processing system in schools.
PENGARUH PROMOSI, INOVASI PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (Survei pada produk Lilin Aromaterapi Senyap.id di Kabupaten Karanganyar) Salsabila Ardiasuci Maharani; Sumaryanto
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 1 (2025): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i1.5717

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi, inovasi produk, dan brand image terhadap keputusan pembelian produk lilin aromaterapi Senyap.id di Kabupaten Karanganyar. Latar belakang penelitian ini didasari oleh peningkatan minat masyarakat terhadap produk yang mendukung kesehatan mental dan relaksasi, serta tren positif bisnis lilin aromaterapi di Indonesia. Meskipun penjualan Senyap.id menunjukkan peningkatan signifikan dari tahun 2021 hingga 2024, pola bulanan menunjukkan ketidakstabilan, yang memicu pertanyaan mengenai faktor-faktor yang memengaruhinya. Hipotesis penelitian ini menduga adanya pengaruh signifikan promosi, inovasi produk, dan brand image terhadap keputusan pembelian baik secara parsial maupun secara simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi seluruh konsumen yang pernah membeli produk lilin aromaterapi Senyap.id. Sampel sebanyak 100 responden diambil menggunakan teknik purposive sampling, dengan kriteria telah membeli produk dalam tiga bulan terakhir dan berusia minimal 17 tahun. Teknik analisis data yang digunakan adalah uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, koefisien determinasi, uji t, dan uji F. Hasil penelitian menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian (p-value = 0,000 < 0,05), inovasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian (p-value = 0,001 < 0,05), dan brand image juga berpengaruh positif dan signifikan terhadap keputusan pembelian (p-value = 0,001 < 0,05). Secara simultan, ketiga variabel tersebut memiliki pengaruh yang signifikan terhadap keputusan pembelian (F-hitung = 73,045 dengan p-value = 0,000 < 0,05). Koefisien determinasi (R2) sebesar 0,686 menunjukkan bahwa 68,6% variasi keputusan pembelian dapat dijelaskan oleh promosi, inovasi produk, dan brand image. Disarankan agar Senyap.id terus meningkatkan kualitas promosi, mempertahankan dan mengembangkan inovasi produk, serta memperkuat brand image untuk menarik lebih banyak konsumen. Penelitian selanjutnya dapat mempertimbangkan penambahan variabel lain seperti harga dan kualitas produk, serta memperluas cakupan geografis responden
Co-Authors -, NUR ROKHMAN Anisa Dini Ekawati Anita Susilowati Apriyanto, Krisnanda Dwi Ariestika, Elsa Aulia Darmastuti Bayu Agus Pamabudi Bulan Setyaning Nugraheni Dwi Murti, Fiqih Kirana Eka Daryanto, Eka Fadya Hanifa Fatchatun Nadwa Aulia Fatkurahman Arjuna FEBRYANTAHANUJI Firgiawan Krisna Saputra Haniffudin Hermawansyah, Ade I Putu Agus Dharma Hita Jarot Dian Susatyono Kervin Muhamad Diski Luthfia, Arawindha Delphin Mahardika, Amrullah Moch Nizar Maulana Mohamad Syafii Muhammad Rizki Nashita Shakila Hendratmo Natasya Viska Elita Nur Afni Chelya Putri AR Ongki Ardiansyah Purwati Puteri Anindya Maulan Putri Cahyani Putri Nabila Haerunisa Rahmatulloh Nur Hakim Retno Susanti Rina Mahira Rini, Diah Septya Rusito Sabela Ari Maulina Salsabila Ardiasuci Maharani Setiawan, Rifky Setiyo Prihatmoko Setiyo Prihatmoko, Setiyo Simanjuntak, Janter Pangaduan Siregar, Batumahadi Sumarna Sumarna Suri Syahriani Suryani, Rista Ayu Sutarno Wahdana, Rosati Windi Hananta Windy Fathikah Yofi Yanti