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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Informatika Teknologi dan Sains (Jinteks) INFORMATIKA Journal of Social And Economics Research Jurnal Insinyur Profesional JEBD Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) PENG: Jurnal Ekonomi dan Manajemen JOI Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) journal of social and economic research Ekopedia: Jurnal Ilmiah Ekonomi
Sumaryanto
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PENDAMPINGAN PEMBUKUAN AKUNTANSI PERSEDIAAN DAN ADMINISTRASI KARTU PERSEDIAAN UMKM WR KELONTONG BU NINING Alfin Hadi; Nasywa Naila Kirana Putri; Sumaryanto
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 2 No. 6 (2025): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v2i6.5524

Abstract

Pencatatan persediaan barang dagang merupakan aktivitas penting yang perlu dilakukan oleh pelaku usaha, termasuk pemilik toko kelontong, karena dapat mempermudah dalam mengendalikan stok barang. Namun, masih banyak pelaku usaha yang belum memahami cara pengelolaan persediaan secara efisien dan efektif, yang berdampak pada menurunnya pendapatan usaha. Salah satu contohnya adalah Warung kelontong milik Bu Nining yang menjadi objek dalam kegiatan pengabdian ini, di mana sebelumnya belum pernah melakukan pencatatan persediaan barang dagang. Untuk itu, tim pengabdian melaksanakan pelatihan pencatatan persediaan barang dagang kepada pemilik warung dengan tujuan meningkatkan pemahaman dan keterampilan dalam pencatatan stok secara tepat. Metode yang digunakan dalam kegiatan ini meliputi pendampingan, wawancara, dan observasi langsung. Hasil kegiatan menunjukkan bahwa pemilik warung dapat memahami serta mempraktikkan pencatatan persediaan dengan baik. Pemilik warung juga memilih untuk menggunakan metode perpetual dalam pencatatan, karena metode ini telah sesuai dengan sistem transaksi penjualan yang diterapkan sebelumnya. Melalui kegiatan ini, diharapkan pemilik usaha dapat terus menerapkan pencatatan persediaan secara rutin untuk mendukung pengendalian dan pemeriksaan stok barang dagang secara berkala, serta meningkatkan efisiensi pengelolaan usahanya.
Pendampingan Penyusunan Keuangan Sederharna dengan menggunakan Aplikasi Siapik bagi UMKM Soto Laris Di Kalurahan Rejowinangun Kota Yogyakarta Andre Adithya Perkasa; Herjun Pamungkas; Sumaryanto
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 2 No. 6 (2025): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v2i6.5561

Abstract

UMKM merupakan pilar penting dalam perekonomian Indonesia, namun menghadapi tantangan signifikan dalam pengelolaan keuangan, seperti pencatatan transaksi yang tidak memadai dan pencampuran keuangan usaha dengan pribadi. Studi kasus pada UMKM Soto Laris di Yogyakarta menunjukkan bahwa setelah 4 bulan beroperasi, masalah ini menyebabkan kesalahan pencatatan dan kurangnya pemisahan dana. Untuk mengatasi hal ini, dilakukan program pendampingan menggunakan aplikasi Sistem Aplikasi Pencatatan Informasi Keuangan (SIAPIK) dari Bank Indonesia. Metode pendampingan partisipatif digunakan untuk melatih pemilik dalam memanfaatkan SIAPIK untuk pencatatan transaksi secara real-time dan penyusunan laporan keuangan digital. Hasilnya menunjukkan bahwa adopsi SIAPIK memungkinkan UMKM Soto Laris untuk beralih dari pembukuan manual ke sistem digital yang lebih terstruktur dan akurat, sehingga meningkatkan efisiensi dan menyediakan dasar yang kuat untuk pengambilan keputusan bisnis
Pengaruh Store Atmosphere, Food Quality, dan Service Quality Terhadap Keputusan Pembelian pada Kedai Bakso Sor Talok (Survei pada Pelanggan Bakso Sor Talok di Kabupaten Karanganyar) Muhammad Rizki; Sumaryanto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ne768647

Abstract

This study aims to analyze the influence of store atmosphere, food quality, and service quality on purchasing decisions of Bakso Sor Talok customers in Karanganyar Regency. This type of research is quantitative research with primary data sources. The population in this study were Bakso Sor Talok customers in Karanganyar Regency, with an unknown number. Sampling used non-probability sampling with purposive sampling technique, as many as 100 samples. Data collection techniques used questionnaires, observations and literature studies. The research instrument test used validity and reliability tests. The classical assumption test used multicollinearity, heteroscedasticity, autocorrelation and normality tests. The data analysis techniques used are multiple linear regression analysis, t-test, F- test, determination coefficient test (R2). The results of the validity and reliability tests show that all variables, namely store atmosphere, food quality, service quality and purchasing decisions are declared valid and reliable. The results of the classical assumption test show that all variables have passed the multicollinearity, heteroscedasticity, autocorrelation and normality tests. The results of the regression test show Y = 1.862 + 0.264 X1 + 0.160 X2 + 0.404 X3 + e. The results of the t-test show that store atmosphere (X1), food quality (X2), service quality (X3) have a positive and significant effect on purchasing decisions at the Bakso Sor Talok shop in Karanganyar Regency. The results of the F test obtained the results that the regression model used in this study was appropriate. The results of the R2 test showed that the contribution of the influence of the independent variables to the dependent variable was 64.8%. The rest (100% - 64.8%) = 35.2% is explained by other variables outside the model such as price, taste and location.
PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK NELF JEWELRY DI SHOPEE Aulia Darmastuti; Sumaryanto
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 1 (2025): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i1.5834

Abstract

Nelf jewelry merupakan usaha kecil mikro menengah yang bergerak dibidang perhiasan khususnya cincin kawin custom. Nelf jewelry menggunakan strategi pemasaran digital marketing pada platform shoppe. Penelitian ini bertujuan menganalisis pengaruh digital marketing, kualitas produk, kualitas pelayanan terhadap keputusan pembelian produk Nelf Jewelry di Shopee. Penelitian ini merupakan penelitian survei dengan desain penelitian kuantitatif non-eksperimen. Sumber data yang digunakan data primer. Sampel dalam penelitian berjumlah 100 responden. Teknik pengambilan sampel menggunakan purposive sampling dengan jenis non-probability sampling. Teknik pengumpulan data dengan cara kuesioner dan studi pustaka. Hasil uji validitas skala digital marketing, kualitas produk, kualitas pelayanan dan keputusan pembelian diperoleh nilai signifikansi 0,000 < 0.05 sehingga keempat variabel dinyatakan valid dan reliabel. Hasil penelitian ini menunjukkan bahwa digital marketing, kualitas produk berpengaruh terhadap keputusan pembelian produk Nelf Jewelry di Shopee, namun kualitas pelayanan berpengaruh tidak signifikan terhadap keputusan pembelian produk Nelf Jewelry di Shopee. Merujuk hal tersebut, peneliti merekomendasikan bagi Nelf Jewelry untuk memaksimalkan fitur di Shopee, mengadakan flashsale dan meningkatkan kecepatan pembuatan pesanan serta untuk peneliti selanjutnya dapat menambah variabel lain untuk menyempurnakan penelitian sebelumnya
Pengaruh Digital Marketing, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Pakaian Thrift Toko Kondang Sukoharjo Moch Nizar Maulana; Sumaryanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/x17n3143

Abstract

This study aims to analyse the influence of digital marketing, price, and product quality on consumer purchasing decisions at Toko Kondang Sukoharjo, a reputable second-hand clothing store (thrift shop) in the Sukoharjo area. The research question is based on the need to understand the determining factors that shape purchasing decisions at this store, with the initial hypothesis that the three independent variables have a significant influence. This study is expected to provide an informative basis for consumers in their decision-making. The method used is a quantitative survey with primary data collected through questionnaires distributed to 101 respondents. The sampling technique used purposive sampling with specific criteria. The results of the data analysis show that partially (t-test), the variables of digital marketing, price, and product quality each have a statistically significant influence on purchasing decisions. Similarly, the results of the simultaneous test (F-test) confirm that these three variables together have a significant effect. The analysis of the coefficient of determination (Adjusted R2) produced a value of 0.741, indicating that 74.1% of the variation in purchasing decisions can be explained by the variables of digital marketing, price, and product quality.
Pengaruh Brand Ambassador, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Chitato (Survei pada Komunitas Carat Solo) Putri Cahyani; Sumaryanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/x1h56n14

Abstract

This study was designed to empirically test the significance of the influence of brand ambassadors (X₁), price (X₂), and product quality (X₃) on the purchase decision (Y) of Chitato products among the Carat community in Solo. The methodology used was a quantitative survey of 100 respondents selected using purposive sampling. The data were analysed using multiple linear regression after passing validity, reliability, and classical assumption tests. The results of the study concluded as follows: (1) The regression equation formed is Y = -1.935 + 0.258X₁ + 0.281X₂ + 0.394X₃ + e. (2) Partially, the t-test confirmed that brand ambassadors, price, and product quality had a significant effect on purchasing decisions. (3) Simultaneously, the F test shows that the regression model is significant. (4) The coefficient of determination (Adjusted R2) is 61.4%, which means that the simultaneous contribution of the three independent variables to the dependent variable is 61.4%, while the remaining 38.6% is influenced by other variables outside the model.
Pengaruh Varian Produk, Harga dan Promosi Terhadap Keputusan Pembelian pada Brownies Cinta Karanganyar Anita Susilowati; Sumaryanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/mdzadt70

Abstract

This study was designed to empirically test the significance of the influence of product variants (X₁), price (X₂), and promotion (X₃) on purchasing decisions (Y) for Brownies Cinta Karanganyar. The methodology used was a quantitative survey of 100 respondents selected using purposive sampling techniques. The data were analysed using multiple linear regression after passing validity, reliability, and classical assumption tests. The results of the study concluded as follows: (1) The regression equation formed is Y = 1.281 + 0.254X₁ + 0.387X₂ + 0.158X₃ + e. (2) Partially, the t-test confirmed that product variety, price, and promotion had a significant effect on purchasing decisions. (3) Simultaneously, the F test shows that the regression model is significant. (4) The coefficient of determination (Adjusted R Square) is 0.511, which means that the simultaneous contribution of the three independent variables to the dependent variable is 51.1%, while the remaining 48.9% is influenced by other variables such as product quality, taste, and location.
Pengaruh Diskon, Gratis Ongkos Kirim dan Promosi Terhadap Keputusan Pembelian di Marketplace Shopee(Survei pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Slamet Riyadi Surakarta) Windi Hananta; Sumaryanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/jsx0z189

Abstract

This study aims to analyze the influence of discounts, free shipping, and promotions on consumer purchasing decisions on the Shopee e-commerce platform. The research background is based on the increasingly fierce competition in the e-commerce industry in Indonesia, which demands companies to develop effective marketing strategies to attract consumers. The data used in this study are quantitative and qualitative. The data sources used are primary and secondary data. The sample size for this study was 100 active Shopee users. The sampling method used was purposive sampling. Data collection used a questionnaire using Google Forms. Data analysis was performed using multiple linear regression using validity and reliability tests, classical assumptions, and hypothesis testing. The results indicate that discounts, free shipping, and promotions simultaneously have a significant positive effect on consumer purchasing decisions. Partially, discounts and promotions have a significant positive effect, while free shipping has a positive but smaller effect than the other two variables. The Adjusted R Square value of 0.464 indicates that 46.4% of the variation in purchasing decisions can be explained by these three independent variables, with the remainder influenced by factors outside the research model. These findings confirm that incentive-based marketing strategies such as discounts, promotions, and free shipping are important factors in influencing purchasing decisions, especially on the Shopee platform.
Pengaruh Harga, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Konsumen Motor Honda di Kecamatan Banjarsari Surakarta Firgiawan Krisna Saputra; Sumaryanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8v7njj92

Abstract

This study is a survey of Honda motorcycle consumers in Banjarsari District, Surakarta. The aim of this study is to analyze the influence of price, product quality, and brand image on purchasing decisions of Honda motorcycle consumers in Banjarsari District, Surakarta. The research problem stems from the increasingly fierce competition in the automotive industry, particularly in the two-wheeled vehicle segment, requiring manufacturers to understand the factors that influence consumer purchasing decisions. This research is quantitative. The population in this study was Honda motorcycle consumers in Banjarsari District, with a sample size of 100 respondents determined using the Slovin formula. Data collection was conducted using a questionnaire with a Likert scale. Data analysis used validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). The results showed that price had no significant effect on purchasing decisions, product quality had a significant effect on purchasing decisions, and brand image had a significant effect on purchasing decisions. Simultaneously, price, product quality, and brand image significantly influenced consumer purchasing decisions. The Adjusted R² value of 0.435 shows that the three independent variables are able to explain purchasing decisions by 43.5%, while the remaining 56.5% is influenced by other factors outside the research model.  
Co-Authors Alfin Hadi Andre Adithya Perkasa ANDRIANSYAH Anisa Dini Ekawati Anita Susilowati Aulia Darmastuti Bulan Setyaning Nugraheni Dwi Murti, Fiqih Kirana Eka Daryanto, Eka Fadya Hanifa Firgiawan Krisna Saputra Herjun Pamungkas Kervin Muhamad Diski Mahardika, Amrullah Moch Nizar Maulana Mohamad Syafii Muhammad Rizki Nashita Shakila Hendratmo Nasywa Naila Kirana Putri Ngatman Nur Afni Chelya Putri AR Ongki Ardiansyah Purwati Putri Cahyani Putri Nabila Haerunisa Rahmatulloh Nur Hakim Retno Susanti Rini, Diah Septya Sabela Ari Maulina Setiawan, Rifky Setiyo Prihatmoko Simanjuntak, Janter Pangaduan Siregar, Batumahadi Sumarna Sumarna Suri Syahriani Sutarno Wahdana, Rosati Windi Hananta Windy Fathikah Yofi Yanti Yusuf Habibi, Labarudin