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Journal : JEBD

Pengaruh Kualitas Produk, Promosi, Dan Harga Terhadap Keputusan Pembelian (Survei Pada Konsumen Apay Store Solo) Yofi Yanti; Sumaryanto; Retno Susanti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the significance of the influence of product quality, promotion, and price on purchasing decisions of Apay Store Solo consumers. This study is a survey of Apay Store Solo consumers. The types of data used are qualitative and quantitative data. The data sources used are primary and secondary data. The population in this study were Apay Store Solo consumers. The number of samples used in this study was 100 people. The sampling technique used the purposive sampling method, namely samples selected with certain considerations. Data collection techniques used questionnaires, literature studies and observations. Data analysis used multiple linear regression tests, t tests, F tests and determination coefficient tests Based on the statistical data analysis of the validity test and reliability test of the indicators in this study are valid and the variables are reliable. In the classical assumption test of the multicollinearity free regression model. The results showed that product quality did not have a significant effect on purchasing decisions, promotion did not have a significant effect on purchasing decisions, price had a significant effect on purchasing decisions. The results of the F test show a calculated F value of 43.716 with a significance value of p-value 0.000 <0.05, which means that Ho is rejected and Ha is accepted. The results of the determination coefficient are 0.564, meaning that the influence given by the independent variables, namely product quality, promotion and price on the dependent variable, namely purchasing decisions, is 56.4%. The rest (100% - 56.4%) = 43.6% is explained by other variables out]side the model.
Analisis Pengendalian Persediaan Bahan Baku Dengan Metode Economic Order Quantity Pada PT Intrafood Singabera Indonesia Di Sukoharjo Windy Fathikah; Sutarno; Sumaryanto
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Perusahaan dalam upaya mengendalikan persediaan bahan baku yang optimum memerlukan suatu sistem perencanaan persediaan bahan baku yang tepat. Salah satu sistem pengendalian bahan baku yang dapat digunakan adalah sistem Economic Order Quantity (EOQ). Tujuan penelitian ini adalah untuk menganalisis efisiensi pengendalian biaya persediaan bahan baku dengan metode EOQ. Untuk menganalisa jumlah persediaan pengaman yang dibutuhkan oleh PT Intafood Singabera Indonesia. Untuk menganalisa titik pemesanan kembali (Reorder Point) bahan baku yang dilakukan PT Intafood Singabera Indonesia dengan menggunakan metode EOQ. Metode penelitian menggunakan studi kasus, jenis data yang digunakan adalah data kualitatif dan data kuantitatif, sumber data yang digunakan data skunder. Metode pengumpulan data yang digunakan dokumentasi dan wawancara. Teknik analisis yang digunakan dalam penelitian ini yaitu dengan menggunakan metode Economic Order Quantity (EOQ). Hasil penelitian diperoleh kesimpulan bahwa pengendalian biaya persediaan bahan baku dengan metode Economic Order Quantity (EOQ) lebih efisien dibandingkan dengan metode konvensional yang dilakukan oleh PT Intrafood Singabera Indonesia. Total biaya persediaan menurut perhitungan EOQ selama satu tahun adalah sebesar Rp. 12.909.596 sedangkan menurut kebijakan perusahaan adalah Rp. 84.110.016 yang mengakibatkan adanya selisih penghematan biaya persediaan sebesar Rp.71.200.420 Persediaan Pengaman (Safety Stock) yang dibutuhkan perusahaan menurut perhitungan dengan metode EOQ adalah 159,71 ton. Waktu pemesanan ulang yang dilakukan perusahaan menurut metode EOQ adalah pada saat persediaan bahan baku yang ada di gudang sebesar 6.571 ton.
Pengaruh Kualitas Pelayanan, Promosi Dan Kepercayaan Terhadap Minat Beli Pengguna Shopee (Survey pada Pengguna E-Commerce Shopee di Klego Boyolali) Bulan Setyaning Nugraheni; Retno Susanti; Sumaryanto
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The purpose of this research is to analyze the influence of service quality, promotion, and trust on the buying interest of Shopee users in Klego Boyolali. The research sample consists of 100 people who shop online on Shopee. The research uses purposive sampling technique. The research instrument test was conducted with validity and reliability tests, resulting in all questionnaire items for all variables being valid and reliable. The classical assumption test is conducted before performing inductive analysis, with results passing for all classical assumption tests, including multicollinearity test, autocorrelation test, heteroscedasticity test, and normality test. The research analysis methods include descriptive analysis, multiple linear regression analysis, t-test, F-test, and the coefficient of determination. The results of the descriptive analysis show that respondents rated the variables of service quality, promotion, and trust as very good, and rated buying interest as high. The results of the multiple linear regression analysis yielded regression equations Y = 1.506 + 0.118 X1 + 0.434 X2 + 0.805 X3 + e, indicating that service quality, promotions, and trust have a positive effect on buying interest. The t-test results indicate that service quality does not have a significant effect on purchase intention with a p-value of 0.290 > 0.05, while promotion has a p-value of 0.006 < 0.05 and trust has a p-value of 0.000 < 0.05, both significantly affecting buying interest. The F-test results show that this regression model has a calculated F value of 61.530 with a significance value (p-value) of 0.000 < 0.05, thus Ho is rejected and Ha is accepted, meaning the regression equation model is accurate. The result of the coefficient of determination (adjusted R²) shows that the coefficient of determination for this model is 0.647, meaning that the contribution of the independent variables X1 (Service Quality), X2 (Promotion), and X3 (Trust) to Y (Buying Interest) is 64.7%. The remaining 35.3% (100% - 64.7%) is explained by other variables outside the model, such as price, brand image, and risk service