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All Journal Medikora: Jurnal Ilmiah Kesehatan Olahraga JOURNAL SPORT AREA Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Informatika Teknologi dan Sains (Jinteks) INFORMATIKA Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat Journal of Social And Economics Research Jurnal Insinyur Profesional JEBD Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Akademik Pengabdian Masyarakat Jurnal Ilmiah Sistem Informasi Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Ekonomia Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Pengabdian Indonesia Jurnal Publikasi Ilmu Komputer dan Multimedia
Sumaryanto
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PENGARUH HARGA, KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDADI JEBRES SURAKARTA Ongki Ardiansyah; Sumaryanto
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 5 (2025): Mei
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i5.4203

Abstract

Keputusan pembelian sepeda motor merupakan salah satu keputusan yang sangat penting bagi konsumen, mengingat sepeda motor menjadi salah satu alat transportasi utama yang digunakan dalam kehidupan sehari-hari. Penelitian ini menggunakan jenis penelitian kuantitatif. Sumber data yang digunakan adalah data primer dan data sekunder. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling adalah teknik penentuan sampel dengan pertimbangan tertentu. Jumlah sampel yang digunakan dalam penelitian ini adalah 100 konsumen sepeda motor Honda di Jebres Surakarta. Teknik pengujian instrument menggunakan uji validitas dan reliabilitas, uji asumsi klasik yang terdiri dari uji multikolinearitas, uji autokorelasi, uji heteroskedastisitas dan uji normalitas. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis regresi liner berganda dengan variabel moderating, uji t, uji F, dan uji R2. Hasil penelitian ini menunjukkan uji validitas dan reliabilitas variabel penelitian ini telah memiliki tingkat validitas dan reliabilitas sesuai yang ditetapkan. hasil uji asumsi klasik tidak terjadi multikolinearitas atau model regresi tersebut lolos uji multikolinearitas, tidak terjadi autokorelasi (bebas autokorelasi), tidak terjadi  heteroskedastisitas (lolos uji heteroskedastisitas) dan residual berdistribusi normal (lolos uji normalitas).  Uji t harga tidak berpengaruh signifikan terhadadap keputusan pembelian sepeda motor Honda di Jebres Surakarta, dibuktikan   nilai ρ-value (signifikansi) = 0,455 > 0,05, hal ini  tidak terbukti kebenarannya.  Kualitas produk berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda di Jebres Surakrata, hal ini dibuktikan   nilai ρ-value (signifikansi) = 0,000 < 0,05, terbukti kebenarannya. Layanan purna jual  berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda di Jebres Surakarta, hal ini dibuktikan nilai ρ-value (signifikansi) = 0,000 < 0,05, terbukti kebenarannya. Uji F menunjukkan  F hitung  sebesar 614,585 dengan nilai signifikansi ( p. value) sebesar 0,000 < 0,05. Maka Ho ditolak dan Ha diterima,  artinya berarti model yang digunakan untuk menguji pengaruh variabel bebas yaitu X1 (harga),  X2 (kualitas produk) dan X3 (layanan purna jual) terhadap variabel terikat yaitu keputusan pembelian (Y) sudah tepat. koefisien determinasi ( adjusted R2) untuk model ini adalah sebesar 0,949, artinya besarnya sumbangan pengaruh  independen X1 (harga),  X2 (kualitas produk) dan X3 (layanan purna jual)  terhadap Y (keputusan pembelian) sebesar 94,9 %. Sisanya (100% - 94,9 %)= 5,1 % diterangkan oleh variabel lain diluar model misalnya citra merek, desain, fitur dan sebagainya
PENGARUH HARGA, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE (SURVEI PENGGUNA SHOPEE DI PACITAN) Sabela Ari Maulina; Sumaryanto
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.808

Abstract

Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh harga, kualitas pelayanan dan promosi terhadap keputusan pembelian di Shopee. Jenis data yang digunakan dalam penelitian ini yaitu data kuantitatif. Sumber data yang digunakan yaitu data primer dan sekunder. Sampel dalam penelitian ini sebanyak 100 orang responden. Metode yang digunakan dalam pengambilan sampel dengan purposive sampling atau pengambilan sampel dengan karakteristik tertentu dengan jumlah 100 sampel. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner, observasi dan studi pustaka. Uji instrumen penelitian menggunakan uji validitas dan uji reliabilitas. Uji asumsi klasik menggunakan uji multikolinearitas, autokorelasi, heteroskedastisitas dan normalitas. Teknik analisis data menggunakan uji regresi linear berganda, uji t, uji F dan uji R2. Hasil penelitian pada uji validitas dan reliabilitas menunjukkan bahwa semua pernyataan mengenai harga, kualitas pelayanan, promosi dan keputusan pembelian dinyatakan valid karena p-value < 0,05 dan reliabel karena cronbach’ alpha ≥ 0,60. Hasil uji asumsi klasik menunjukkan bahwa semua variabel telah lolos uji multikolinearitas, autokorelasi, heteroskedastisitas dan normalitas berdistribusi normal. Hasil analisis regresi linear diperoleh persamaan Y = 0,290 + 0,415 X1 + 0,140 X2 + 0,327 X3. Hasil uji t menunjukkan bahwa harga, kualitas pelayanan dan promosi berpengaruh signifikan terhadap keputusan pembelian di Shopee. Hasil uji F diperoleh bahwa model regresi yang digunakan dalam penelitian ini sudah tepat. Hasil uji koefisien determinasi (R2) menunjukkan besarnya sumbangan pengaruh variabel independen terhadap variabel dependen sebesar 87 % sisanya 13% dipengaruhi oleh faktor lain di luar variabel yang diteliti.
IMPLEMENTASI MANAJEMEN PELATIHAN K3 UNTUK MENINGKATKAN KINERJA OPERATOR ALAT BERAT DI PT. ANUGERAH MAKMUR SEJATI Sumaryanto; Daryanto, Eka; Simanjuntak, Janter Pangaduan; Siregar, Batumahadi
Jurnal Insinyur Profesional Vol. 4 No. 2 (2024): Jurnal Insinyur Profesional
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the objectives of Law No. 1 of 1970 concerning Occupational Safety is that production sources in the workplace can be used and utilized safely and efficiently. Occupational Health and Safety (OHS) training for workers who serve as heavy equipment operators is one of the efforts to improve their performance. The objective of the OHS training for heavy equipment operators at PT. Anugerah Makmur Sejati (AMS) is to improve knowledge, skills and attitudes of heavy equipment operators. With OHS training, it is expected that heavy equipment operators are able to carry out their duties such as carrying out daily routine maintenance and able to operate heavy equipment in accordance with applicable OHS provisions. The purpose of this study is to describe and analyze the application of OHS training management in improving the performance of heavy equipment operators at PT. AMS Kapuas Hulu. Respondents in this study were PT. AMS employees who served as heavy equipment operators with a total of 14 people. The respondents are determined by probability with simple random sampling technique. The data analysis technique in this research is descriptive qualitative in order to describe the management of training workers who serve as heavy equipment operators set by PT. AMS. The results obtained from research at PT. AMS in carrying out training are carried out with management functions, namely; planning, organizing, actuating, and controlling (POAC). Planning which includes needs assessment, proposal submission, goal creation and training design, while controlling includes evaluation.
PEMBERDAYAAN UMKM ARZZAM TAILOR MELALUI PENCATATAN KEUANGAN SEDERHANA DAN STRATEGI PEMASARAN DIGITAL Putri Nabila Haerunisa; Nur Afni Chelya Putri AR; Sumaryanto
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.5858

Abstract

Many MSMEs face obstacles in financial management and product promotion, including Arzzam Tailor, a home business in the sewing service sector. This business does not yet have neat financial records and promotions are still limited, so that business management and development are less than optimal. This community service activity aims to improve managerial skills through simple financial record-keeping training and digital marketing strategies. The methods used include observation, interviews, counseling, and direct training for business owners. The results of the activity show that the owner of Arzzam Tailor is now able to record income and expenses routinely and has started to use social media as a means of promotion. This assistance has a positive impact in helping businesses become more structured and efficient. With good financial records and digital promotion strategies, Arzzam Tailor is better prepared to face challenges and develop its business sustainably in the digital era.
PENGABDIAN MASYARAKAT MAHASISWA UMKM TERHADAP INDUSTRI UMKM (PITCH PRADA) Nashita Shakila Hendratmo; Fadya Hanifa; Sumaryanto
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The community service program through Pitch Prada aims to empower micro and small-scale MSMEs by focusing on strengthening information systems, managerial accounting, legal compliance, and organizational structure. The method employed is descriptive qualitative with a participatory approach, where students are directly involved as mentors and facilitators in developing financial recording systems, implementing job costing orders, and guiding business owners in preparing financial reports and legal documents such as tax identification numbers (NPWP) and OSS registration. The results of the program show a significant increase in MSME actors' awareness of the importance of financial documentation, pricing accuracy based on cost of goods sold (COGS), and professionalism in business management through clearer and more efficient work structures. This program not only delivers a positive impact on MSMEs but also fosters students’ social empathy and managerial competencies as agents of change in inclusive economic development.
Pengaruh Store Atmosphere, Food Quality, dan Service Quality Terhadap Keputusan Pembelian pada Kedai Bakso Sor Talok (Survei pada Pelanggan Bakso Sor Talok di Kabupaten Karanganyar) Muhammad Rizki; Sumaryanto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ne768647

Abstract

This study aims to analyze the influence of store atmosphere, food quality, and service quality on purchasing decisions of Bakso Sor Talok customers in Karanganyar Regency. This type of research is quantitative research with primary data sources. The population in this study were Bakso Sor Talok customers in Karanganyar Regency, with an unknown number. Sampling used non-probability sampling with purposive sampling technique, as many as 100 samples. Data collection techniques used questionnaires, observations and literature studies. The research instrument test used validity and reliability tests. The classical assumption test used multicollinearity, heteroscedasticity, autocorrelation and normality tests. The data analysis techniques used are multiple linear regression analysis, t-test, F- test, determination coefficient test (R2). The results of the validity and reliability tests show that all variables, namely store atmosphere, food quality, service quality and purchasing decisions are declared valid and reliable. The results of the classical assumption test show that all variables have passed the multicollinearity, heteroscedasticity, autocorrelation and normality tests. The results of the regression test show Y = 1.862 + 0.264 X1 + 0.160 X2 + 0.404 X3 + e. The results of the t-test show that store atmosphere (X1), food quality (X2), service quality (X3) have a positive and significant effect on purchasing decisions at the Bakso Sor Talok shop in Karanganyar Regency. The results of the F test obtained the results that the regression model used in this study was appropriate. The results of the R2 test showed that the contribution of the influence of the independent variables to the dependent variable was 64.8%. The rest (100% - 64.8%) = 35.2% is explained by other variables outside the model such as price, taste and location.
PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK NELF JEWELRY DI SHOPEE Aulia Darmastuti; Sumaryanto
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 1 (2025): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i1.5834

Abstract

Nelf jewelry merupakan usaha kecil mikro menengah yang bergerak dibidang perhiasan khususnya cincin kawin custom. Nelf jewelry menggunakan strategi pemasaran digital marketing pada platform shoppe. Penelitian ini bertujuan menganalisis pengaruh digital marketing, kualitas produk, kualitas pelayanan terhadap keputusan pembelian produk Nelf Jewelry di Shopee. Penelitian ini merupakan penelitian survei dengan desain penelitian kuantitatif non-eksperimen. Sumber data yang digunakan data primer. Sampel dalam penelitian berjumlah 100 responden. Teknik pengambilan sampel menggunakan purposive sampling dengan jenis non-probability sampling. Teknik pengumpulan data dengan cara kuesioner dan studi pustaka. Hasil uji validitas skala digital marketing, kualitas produk, kualitas pelayanan dan keputusan pembelian diperoleh nilai signifikansi 0,000 < 0.05 sehingga keempat variabel dinyatakan valid dan reliabel. Hasil penelitian ini menunjukkan bahwa digital marketing, kualitas produk berpengaruh terhadap keputusan pembelian produk Nelf Jewelry di Shopee, namun kualitas pelayanan berpengaruh tidak signifikan terhadap keputusan pembelian produk Nelf Jewelry di Shopee. Merujuk hal tersebut, peneliti merekomendasikan bagi Nelf Jewelry untuk memaksimalkan fitur di Shopee, mengadakan flashsale dan meningkatkan kecepatan pembuatan pesanan serta untuk peneliti selanjutnya dapat menambah variabel lain untuk menyempurnakan penelitian sebelumnya
Pengaruh Digital Marketing, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Pakaian Thrift Toko Kondang Sukoharjo Moch Nizar Maulana; Sumaryanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Ekonomi Digital dan Transformasi Bisnis
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/x17n3143

Abstract

This study aims to analyse the influence of digital marketing, price, and product quality on consumer purchasing decisions at Toko Kondang Sukoharjo, a reputable second-hand clothing store (thrift shop) in the Sukoharjo area. The research question is based on the need to understand the determining factors that shape purchasing decisions at this store, with the initial hypothesis that the three independent variables have a significant influence. This study is expected to provide an informative basis for consumers in their decision-making. The method used is a quantitative survey with primary data collected through questionnaires distributed to 101 respondents. The sampling technique used purposive sampling with specific criteria. The results of the data analysis show that partially (t-test), the variables of digital marketing, price, and product quality each have a statistically significant influence on purchasing decisions. Similarly, the results of the simultaneous test (F-test) confirm that these three variables together have a significant effect. The analysis of the coefficient of determination (Adjusted R2) produced a value of 0.741, indicating that 74.1% of the variation in purchasing decisions can be explained by the variables of digital marketing, price, and product quality.
Pengaruh Brand Ambassador, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Chitato (Survei pada Komunitas Carat Solo) Putri Cahyani; Sumaryanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Ekonomi Digital dan Transformasi Bisnis
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/x1h56n14

Abstract

This study was designed to empirically test the significance of the influence of brand ambassadors (X₁), price (X₂), and product quality (X₃) on the purchase decision (Y) of Chitato products among the Carat community in Solo. The methodology used was a quantitative survey of 100 respondents selected using purposive sampling. The data were analysed using multiple linear regression after passing validity, reliability, and classical assumption tests. The results of the study concluded as follows: (1) The regression equation formed is Y = -1.935 + 0.258X₁ + 0.281X₂ + 0.394X₃ + e. (2) Partially, the t-test confirmed that brand ambassadors, price, and product quality had a significant effect on purchasing decisions. (3) Simultaneously, the F test shows that the regression model is significant. (4) The coefficient of determination (Adjusted R2) is 61.4%, which means that the simultaneous contribution of the three independent variables to the dependent variable is 61.4%, while the remaining 38.6% is influenced by other variables outside the model.
Pengaruh Varian Produk, Harga dan Promosi Terhadap Keputusan Pembelian pada Brownies Cinta Karanganyar Anita Susilowati; Sumaryanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Ekonomi Digital dan Transformasi Bisnis
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/mdzadt70

Abstract

This study was designed to empirically test the significance of the influence of product variants (X₁), price (X₂), and promotion (X₃) on purchasing decisions (Y) for Brownies Cinta Karanganyar. The methodology used was a quantitative survey of 100 respondents selected using purposive sampling techniques. The data were analysed using multiple linear regression after passing validity, reliability, and classical assumption tests. The results of the study concluded as follows: (1) The regression equation formed is Y = 1.281 + 0.254X₁ + 0.387X₂ + 0.158X₃ + e. (2) Partially, the t-test confirmed that product variety, price, and promotion had a significant effect on purchasing decisions. (3) Simultaneously, the F test shows that the regression model is significant. (4) The coefficient of determination (Adjusted R Square) is 0.511, which means that the simultaneous contribution of the three independent variables to the dependent variable is 51.1%, while the remaining 48.9% is influenced by other variables such as product quality, taste, and location.
Co-Authors -, NUR ROKHMAN Alfiani Puspita Sari Anita Susilowati Apriyanto, Krisnanda Dwi Ariestika, Elsa Aulia Darmastuti Azmi, Ma’rifattul Bayu Agus Pamabudi Bulan Setyaning Nugraheni Ebit, La Ode Bifajarullah Eka Daryanto, Eka Fadya Hanifa Fatchatun Nadwa Aulia Fatkurahman Arjuna FEBRYANTAHANUJI Firgiawan Krisna Saputra Haniffudin Hermawansyah, Ade I Putu Agus Dharma Hita Jarot Dian Susatyono Kervin Muhamad Diski Khoirunnisa, Mila Luthfia, Arawindha Delphin Moch Nizar Maulana Mohamad Syafii Muhammad Rizki Nani Irma Susanti Nashita Shakila Hendratmo Natasya Viska Elita Nur Afni Chelya Putri AR Ongki Ardiansyah Purwati Puteri Anindya Maulan Putri Cahyani Putri Nabila Haerunisa Putri, Hilyan Diana Rahmatulloh Nur Hakim Retno Susanti Rina Mahira Rusito Sabela Ari Maulina Salsabila Ardiasuci Maharani Setiawan, Rifky Setiyo Prihatmoko Setiyo Prihatmoko, Setiyo Simanjuntak, Janter Pangaduan Siregar, Batumahadi Sumarna Sumarna Suri Syahriani Suryani, Rista Ayu Sutarno Windi Hananta Windy Fathikah Yofi Yanti