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All Journal Jurnal Manajemen Bisnis Jurnal STIE Semarang (Edisi Elektronik) International Journal of Economics Development Research (IJEDR) Jurnal Disrupsi Bisnis Solusi: Jurnal Kajian Ekonomi dan Bisnis ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Formosa Journal of Multidisciplinary Research (FJMR) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi DIMASEKA
Souisa, Johanis
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pendampingan UMKM Kelurahan Mlati Baru, Kecamatan Timur, Kota Semarang, Melalui Pemasaran Digital: Pendampingan UMKM Kelurahan Mlati Baru, Kecamatan Timur, Kota Semarang, Melalui Pemasaran Digital Widyakto, Adhi; Suryawardana, Edy; Souisa, Johanis; Riyanto, Sugeng
DIMASEKA Vol 1 No 2 (2023): Oktober 2023
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v1i2.17

Abstract

The purpose of this community service activity is to help increase sales for MSMEs in the new Mlati Village affected by the COVID 19 pandemic. With this pandemic condition, MSMEs are required to survive in order to avoid bankruptcy. The method used in this community service activity is by providing direct training with tutorials in the field by teaching how to apply digital marketing or online marketing. The expected result is that the MSME product market in Mlati Baru Village gets a wider market reach, of course, with products that are recognized and easily accessible by consumers.
Analyzing the Impact of Islamic Literacy, Technology, and Experience on MSME Performance: The Role of Spirituality as a Moderating Variable Widyakto, Adhi; Souisa, Johanis; Kusumawati, Citra Andriani; Widyarti, Endang Tri
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.19859

Abstract

Research Aims: This study aims to explore the influence of Islamic financial literacy, Islamic fintech, and financial experience on the performance of Micro, Small, and Medium Enterprises (MSMEs), considering spirituality as a potential moderating variable.Design/Methodology/Approach: Employing a sample of 126 MSME owners in Semarang, this research utilizes Hair’s model of calculations. The analytical method applied is multiple regression analysis using the third version of the SmartPLS software.Research Findings: The findings indicate that Islamic financial literacy, Islamic financial technology, and financial experience have a positive and significant impact on MSME performance. However, spirituality did not significantly moderate the relationship between Islamic financial literacy, Islamic fintech, and financial experience on MSME performance.Theoretical Contribution/Originality: This study contributes to the resource-based view theory by examining how a firm’s capabilities and internal resources, conceptualized as a bundle of resources and capabilities, interact with external spiritual values to influence MSME performance. It also addresses the role of internal resources in fostering competition within firms to achieve their goals.
Co-Authors Adhi Widyakto Agustin, Indah Ratna Aprih Santoso Ardani, Vardila Dwi Norcahyaningsih Edy Suryawardana Endang Tri Widyarti, Endang Tri Hertiana, Maghfiroh Hidayah, Nining Indah Sulistyowati , Rini Indah Sulistyowati, Rini Indarto, Bayu Januarta, Ganda Kusumawati, Citra Andriani Miftanudin, Arif Moeljono Moeljono Novasari, Linda Oktavianto, Alvian Dwi PUSPITASARI, WAHYU Rahayu, Rahayu Lesninghati Shofiana, Vicky Nesriyan Dewi Sugeng Riyanto Utomo, Afi Zuhriyah Wardani, Savira Kusuma Widyakto, Adhi