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All Journal Media Wisata Jurnal Pariwisata Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Abdi Insani Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Abdimas Pariwisata Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Jannah, Desika Nur
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Peningkatan Pelayanan bagi Pegawai Glamping Kema Merbabu melalui Pelatihan Penampilan Diri Imanina, Almas Nabili; Paninggiran, Herman Novry Kristiansen; Jannah, Desika Nur; Anggraini, Naila Putri; Lestari, Niken Savitri Oktariani
Jurnal Abdimas Pariwisata Vol. 5 No. 2 (2024): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v5i2.629

Abstract

Improving Services for Glamping Kema Merbabu employees through Personal Appearance Training This community service is the result of collaboration with Glamping Kema Merbabu, Boyolali Regency as a participant. Glamping is a type of accommodation that is currently popular among tourists because it presents a camping-themed accommodation concept but the facilities offered are complete, similar to conventional hotels in general. The majority of employees who work at Kema Merbabu come from the local community, so the main focus of the activity is understanding the importance of personal appearance from the tips of the signs to the toenails, maintaining voice intonation and body movements, to how to deal with complaints from guests. Identify the main problems related to the lack of training and character development of Kema Merbabu. To overcome this, this training implements a solution in the form of a personal grooming program which includes training in interpersonal skills, work ethics and manners. This method involves direct lectures, personal guidance, social interaction and role play so that it is hoped that in the future it can have a positive impact on the personal and professionalism of all Kema Merbabu employees, as well as improving the image and quality of Kema Merbabu Glamping services.
Mengembangkan Strategi Promosi Pariwisata Melalui Media Sosial di Pantai Indah Kemangi Kendal Jawa Tengah Jannah, Desika Nur; Wibowo, Muchammad Satrio; Arvianto, Bram
Journal of Indonesian Tourism, Hospitality and Recreation Vol 5, No 2 (2022): Journal of Indonesian Tourism, Hospitality and Recreation (October Edition)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v5i2.48732

Abstract

ABSTRACTSocial media is simple to utilize and doesn't come at a high expense when used as a promotional tool. The Indonesian Ministry of Tourism may use social media as an effective marketing technique to promote the numerous natural and cultural wonders of Indonesia by focusing on photographs, using the hashtag function to make searches quicker, and using the platform's constantly rising user base. For the purpose of promoting tourism, Pantai Indah Kemangi also significantly needs social media. Currently, Pantai Indah Kemangi is not making the most of social media. In order to create the variables of tourism promotion elements using social media at Pantai Indah Kemangi Kendal, Central Java, and to determine what has a significant impact on promotion using social media at Pantai Indah Kemangi Kendal, study was conducted. This study used a qualitative methodology.  The findings of this study have a significant impact on the promotion of social media use in Pantai Indah Kemangi Kendal, Central Java, including developing awareness and writing captions and determining concepts and content. Social media marketing strategies at Pantai Indah Kemangi Kendal Java The other half involves developing platforms, content, program plans, and actualizing programs. ABSTRAKPenggunaan media sosial sebagai media promosi pariwisata merupakan cara penggunaan yang mudah dan tidak memerlukan biaya yang besar. Saat ini penggunaan media sosial di Pantai Indah Kemangi Kendal belum maksimal. Tujuan dalam laporan penelitian ini adalah mengetahui apa saja pengaruh yang dimiliki jika promosi menggunakan media sosial di Pantai Indah Kemangi Kendal (PIK) Jawa Tengah dan mengembangkan variabel faktor-faktor promosi pariwisata dengan menggunakan media sosial di PIK Jawa Tengah. Penelitian ini menggunakan metode kualitatif. Hasil dari penelitian ini adalah adanya pengaruh besar terhadap promosi menggunakan media sosial di Pantai Indah Kemangi Kendal Jawa Tengah diantaranya yaitu menentukan konsep dan konten, menentukan pola lini masa (timeline), menciptakan awarness dan penulisan deskripsi konten (caption). Faktor-faktor promosi pariwisata dengan menggunakan media sosial di PIK Kendal Jawa Tengah antara lain penciptaan konten, penentuan platform, membuat rencana program dan implementasi program.
Strategi Marketing Mix untuk Meningkatkan Kunjungan Wisatawan ke Desa Wisata Nongkosawit Semarang Jannah, Desika Nur; Muchammad Satrio Wibowo; Bram Arvianto
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.764

Abstract

Even though the tourism sector in Indonesia has shown rapid development, competition between tourist destinations is increasing. Tourist villages in big cities must be able to compete with other popular tourist destinations better known to tourists, both domestic and foreign. An effective marketing strategy is needed to increase the number of tourists visiting Nongkosawit Tourism Village. Nongkosawit Tourism Village, located in Semarang City, has extraordinary natural and cultural tourism potential. This research uses a descriptive qualitative approach, which aims to analyze marketing strategies to increase tourist visits to the Nongkosawit Tourism Village, Semarang. The data collection technique used was interviews and data collection from the Mountain Cage tourism awareness group by asking for information and data regarding the Nongkosawit tourist village. Meanwhile, the data analysis technique used is based on Miles and Hubberman's theory, namely data reduction, data presentation and conclusion.
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DI RESTORAN PRINGSEWU KOTA LAMA SEMARANG Nurulhidayah, Anita; Jannah, Desika Nur
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.100905

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya kualitas pelayanan sebagai faktor utama yang memengaruhi loyalitas pelanggan dalam industri restoran, khususnya di Pringsewu Kota Lama Semarang. Dengan semakin ketatnya persaingan bisnis kuliner, perusahaan dituntut untuk meningkatkan kualitas layanan guna mempertahankan dan meningkatkan loyalitas pelanggan yang berdampak pada keberlangsungan usaha. Tujuan penelitian ini adalah untuk menguji pengaruh kualitas pelayanan terhadap loyalitas pelanggan di restoran tersebut. Penelitian menggunakan pendekatan kuantitatif dengan desain survei dan metode kausal komparatif untuk mengetahui hubungan sebab-akibat antara variabel kualitas pelayanan sebagai variabel independen dan loyalitas pelanggan sebagai variabel dependen. Data dikumpulkan melalui kuesioner berbasis skala Likert yang disebarkan kepada 97 responden pelanggan Pringsewu Kota Lama Semarang menggunakan teknik purposive sampling. Analisis data dilakukan dengan uji statistik untuk menguji signifikansi pengaruh variabel. Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, dengan nilai t-hitung sebesar 14,202 dan signifikansi 0,000 < 0,05. Koefisien determinasi Adjusted R Square sebesar 0,67 mengindikasikan bahwa 67% variasi loyalitas pelanggan dapat dijelaskan oleh kualitas pelayanan, sementara sisanya dipengaruhi oleh faktor lain. Implikasi penelitian menekankan pentingnya peningkatan pelayanan seperti pelatihan karyawan dan pengelolaan keluhan pelanggan agar loyalitas dapat terjaga. Penelitian ini memberikan kontribusi penting bagi manajemen restoran dalam strategi peningkatan kualitas pelayanan untuk mempertahankan pelanggan setia.
PENGARUH KEARIFAN LOKAL TERHADAP MINAT PENGUNJUNG DI DESA WISATA NONGKOSAWIT Jannah, Desika Nur; Kristiansen, Herman Novry; Wibowo, Muhammad Satrio
Jurnal Pariwisata Vol 11, No 1 (2024): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v11i1.21456

Abstract

 ABSTRAK Pengembangan Desa Wisata Nongkosawit merupakan bagian dari upaya Pemkot Semarang untuk mengangkat kearifan lokal yang ada agar bisa menjadi destinasi wisata unggulan di Kota Semarang. Ketika seseorang mengunjungi sebuah destinasi, wisatawan mencari pengalaman yang unik dan autentik yang dapat memperkaya perjalanannya. Kearifan lokal mencakup beragam aspek budaya, tradisi, seni, dan cara hidup yang unik dari suatu daerah. Penelitian ini berujuan untuk mengetahui pengaruh kearifan lokal terhadap minat pengunjung di Desa Wisata Nongkosawit. Metode penelitian ini menggunakan penelitian dengan melakukan pendekatan kuantitatif. Pendekatan kuantitatif dilakukan, karena ingin mendapatkan data secara terukur dari angka yang didapatkan. Teknik pengambilan data dapat dilakukan dengan cara memberikan kuisioner atau angket yang ditujukan kepada responden. Hasil penelitian didapatkan dengan sajian data yaitu kearifan lokal memberikan hasil yang baik terhadap minat pengunjung dengan hasil uji t parsial didapatkan nilai signifikansi sebesar 0,001 yang lebih kecil dari 0,05. Kesimpulan dalam penelitian ini adalah kearifan lokal berpengaruh terhadap minat berkunjung di di Desa Wisata Nongkosawit-Semarang. Sedangkam implikasi dalam pengelolaan pariwisata, menekankan pentingnya memanfaatkan kearifan lokal dalam upaya untuk meningkatkan daya tarik dan minat wisatawan untuk mengunjungi suatu destinasi. Kata kunci: wisata; nongkosawit; kearifan lokal; minat pengunjung wisata. ABSTRACT The development of the Nongkosawit Tourism Village is part of the Semarang City Government's efforts to elevate existing local wisdom so that it can become a leading tourist destination in Semarang City. When someone visits a destination, tourists look for unique and authentic experiences that can enrich their trip. Local wisdom includes various aspects of culture, traditions, arts and ways of life that are unique to an area. The research aims to determine the influence of local wisdom on visitor interest in the Nongkosawit Tourism Village. This research method uses research using a quantitative approach. A quantitative approach was taken because we wanted to get measurable data from the numbers obtained. Data collection techniques can be done by giving questionnaires or questionnaires addressed to respondents. The research results were obtained by presenting data, namely that local wisdom gave good results on visitor interest, with the results of the partial t test obtaining a significance value of 0.001 which was smaller than 0.05. The conclusion in this research is that local wisdom influences interest in visiting the Nongkosawit-Semarang Tourism Village. Meanwhile, the implications for tourism management emphasize the importance of utilizing local wisdom in an effort to increase the attractiveness and interest of tourists in visiting a destination. Keywords: tourism; Nongkosawit; local wisdom; tourist interest.                                                               
Mengembangkan Budaya Jawa Terhadap Kebiasaan Masyarakat Desa Wisata Jungsemi, Kecamatan Kangkung, Kabupaten Kendal, Jawa Tengah Imanina, Almas Nabili; Jannah, Desika Nur; Arvianto, Bram; Susitaningrum, Inggrit; Hartanu, Devira Aprillia
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1312

Abstract

One of the areas that still try to preserves Central Javanese culture is Jungsemi Tourism Village, Kangkung District, Kendal Regency, Central Java. Various kinds of culture are still preserved in the village, one of which is the Merdi Deso tradition. This is done by the community to preserve regional arts, culture and local wisdom inherited from the ancestors of the Indonesian people. This research was conducted using descriptive qualitative methods and through observations and interviews and concepts from Ife (2014) regarding components of cultural development for data collection with the aim of finding out what cultures can be developed. Based on research results, the Jungsemi tourist village does not yet have its own local specialties, traditional dances and traditional clothing and still relies on Indah Kemangi Beach to become a leading tourist attraction, but the Jungsemi Tourism Village does not close itself off from continuing to learn and develop in order to maintain tourism to improve local economy income.
PENINGKATAN PELAYANAN PEGAWAI GLAMPING KEMA MERBABU KABUPATEN BOYOLALI MELALUI PELATIHAN PENAMPILAN DIRI (PERSONAL GROOMING) Imanina, Almas Nabili; Paninggiran, Herman Novry Kristiansen; Jannah, Desika Nur
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1506

Abstract

Pengabdian kepada masyarakat ini mencerminkan kolaborasi dengan Glamping Kema Merbabu sebagai mitra dalam proyek pengabdian kepada masyarakat. Fokus utama kegiatan adalah pengembangan karakter dan penampilan diri bagi pegawai Kema Merbabu. Dalam kerangka kemitraan dengan Glamping Kema Merbabu, masalah utama terkait kurangnya pelatihan berpenampilan diri dan karakter dari Kema Merbabu sehingga para pegawai belum merasa penting untuk menjaga penampilan diri. Pegawai Kema Merbabu dalam level manajerial juga perlu pemahaman mengenai keseragaman atribut dan ciri khas yang perlu dikembangkan agar pelayanan dari Kema Merbabu dapat dikenang positif oleh wisatawan. Tujuan dari pengabdian ini adalah untuk meningkatkan kesadaran dan kepemahaman pentingnya penampilan diri dalam industry jasa terutama perhotelan dan pariwisata karena akan menghasilkan kesan pertama yang baik. Metode ini melibatkan tahap perencanaan pelatihan langsung menggunakan metode ceeramah, peragaan langsung dan diskusi. Sebelum pelatihan peserta diberikan kuesioner pre test untuk menilai kepemahaman masing-masing individu mengenai topik terkait. Setelah pelatihan, peserta diberi kuesioner post test agar menilai sejauh mana kepemahaman yang didapatkan setelah mengikuti pelatihan agar mampu bersinergi dengan tujuan pengabdian yaitu meningkatkan profesionalisme pegawai Kema Merbabu sekaligus citra dan kualitas pelayanan Glamping Kema Merbabu. Kegiatan Kegiatan pengabdian diikuti 21 peserta yang terdiri atas 18 level operasional dan 3 level manajerial. Bertempat di Kema Merbabu, pengabdian berjalan dengan lancar dan efektif karena para peserta antusias saat melakukan peragaan dan terlihat dari hasil pre post test. Setelah kegiatan pengabdian dengan tema penampilan diri, diharapkan kedepannya Kema Merbabu menerapkan apa yang telah dipelajari selama pelatihan. Pelatihan-pelatihan lainnya terkait peningkatkan citra yang baik dalam hal pelayanan industri jasa juga diperlukan agar Kema Merbabu memiliki ciri khas dan identitasnya yang membedakan dari glamping lainnya.
Implementasi Sapta Pesona Pada Glamorous Camping Kema Merbabu Imanina, Almas Nabili; Jannah, Desika Nur; Arvianto, Bram
Jurnal Ilmiah Pariwisata Vol 29 No 1 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i1.1789

Abstract

The existence of creative development and innovation in the management of tourist attractions is currently bringing glamping as a current trend. Glamping (glamorous camping) refers to a modern camping concept that combines the essence of nature with adequate facilities. Boyolali Regency is an area in Central Java which is very famous for the production of quality milk and cheese from various dairy farms, where this area is also called New Zealand Van Java. The glamping accommodation trend can be said to be very suitable to be implemented in Boyolali considering that the weather in this area can be said to be cool. Boyolali Regency has 3 accommodations with a glamor camping concept which are quite competitive and well known to tourists, one of which is Kema Merbabu. The application of the concept of conscious tourism and Sapta Pesona is important in the basis of its development because it can encourage public awareness to become a host. which is good for tourists. Through descriptive qualitative research and observation and interview methods, the 7 elements contained in Sapta Pesona in Kema Merbabu still contain many potential tourism activities and products that can be developed so that Kema Merbabu can attract more tourists and extend the length of their stay. Keywords: implementation, sapta pesona, glamping
Peningkatan Pemahaman Teknik Pemanduan Wisata Pada Siswa SMK Negeri 2 Semarang Wibowo, Muchammad Satrio; Paninggiran, Herman Novry Kristiansen; Jannah, Desika Nur; Imanina, Almas Nabili; Nurfitrianti, Riza Dewi; Aminati, Evita
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2178

Abstract

A tour guide is someone who provides information related to the destinations visited. A guide must continuously improve their knowledge, skills, and attitudes in carrying out their duties. Producing highly dedicated guides can be done through stages. One way is through Vocational High Schools (SMK) with a major in tourism. SMK Negeri 2 Semarang is one of the schools that has a Tourism Service Business Expertise Program (ULP). One of its concentrations is tour guiding. A program is needed to improve students' understanding of tour guiding techniques. This community service activity is one option for providing training for students. The goal is to improve students' understanding and skills in tour guiding techniques. The method used is a lecture by the community service team and direct practice by participants. The level of understanding was measured using a Likert scale calculation through a pre-test and post-test. The pre-test results showed a percentage index value of 77.71% - 83.43%, and the post-test ranged from 88.57% - 90.29%. There was an increase in the participants' understanding scores. Improving understanding is crucial for mastering a material. Understanding the material is essential in the learning process so that participants can practice correctly. This will ensure the desired results and reduce errors.
Local Culinary Travel Pattern Development Model in Lerep Tourism Village, Semarang Regency Jannah, Desika Nur; Arvianto, Bram
Jurnal Penelitian Pariwisata Vol 6 No 2 (2022): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i2.151

Abstract

Culinary tourism activities focus on finding food topics that have never been known or repeating the activity of enjoying the food. Satisfaction for culinary connoisseurs requires a pattern that regulates travel activities to enjoy local food with a tourism approach in the form of narratives, creative content, living culture, and using the power of culture as an icon of culinary tourism destinations. This study aimed to obtain a model for developing Local Culinary Travel Patterns in mapping the foodie tourist market segment and local food production in Lerep Village, Semarang Regency. The research method used in this research is exploratory-descriptive qualitative, exploring the potential of culinary tourism in Lerep Village. The findings showed that creating a local culinary travel pattern model provides a view for tourism actors and prospective tourists to determine tourist activities, especially the local culinary world with strong regional cultural characteristics. This model is also a guideline for tourism village managers with a regional culture with culinary specialization, which is appointed as brand awareness to elevate the identity of the tourist village with traditional culinary icons. Keywords: Culinary Tour, Local Culinary, Travel Pattern
Co-Authors Aminati, Evita Anggraini, Naila Putri Arvianto, Bram Bram Arvianto Hartanu, Devira Aprillia Herman Novry Kristiansen Paninggiran Imanina, Almas Nabili Lestari, Niken Savitri Oktariani Muchammad Satrio Wibowo Nurfitrianti, Riza Dewi Nurulhidayah, Anita Susitaningrum, Inggrit Wibowo, Muchammad Satrio Wibowo, Muhammad Satrio