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All Journal Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Economics Development Research (IJEDR) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Manajemen dan Inovasi (MANOVA) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Implementasi Manajemen & Kewirausahaan Journal Islamic Business and Entrepreneurship / JIBE Asian Journal of Management Analytics Populer: Jurnal Penelitian Mahasiswa Journal of Artificial Intelligence and Digital Business Journal of Sustainable Community Service Jurnal Pengabdian Masyarakat Manage
Dewi, Anita Sumelvia
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Empowering MSMEs through the Development of Food Courts Based on Location Strategy and Community Collaboration Dewi, Anita Sumelvia; Syahputra, Erwin
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 6 No. 1 (2025): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v6i1.1090

Abstract

Backgrounds: Community service is a crucial dimension of impactful academic work, complementing teaching and research by providing practical solutions to real societal issues. One prominent challenge faced by MSME actors in Sumbercangkring Village, Gurah Subdistrict, Kediri Regency, is the lack of strategic, comfortable, and accessible business locations. Many local entrepreneurs struggle to secure proper trading spaces, while the village possesses untapped potential in the form of a spacious parking area owned by Mr. Erwin, located along a busy main road. Objectives: This community service initiative was conducted to assist in designing a feasible food court model from marketing and management perspectives, strengthen MSME capacity in branding, promotion, and operational management, and build collaborative community involvement to support the establishment of a sustainable culinary centre. Methodology: The implementation methods included initial observation, MSME needs mapping, focus group discussions, marketing strategy mentoring, tenant management training, and the development of a comprehensive food court blueprint. Findings: The results indicate that the food court initiative provides an effective strategic solution for MSMEs by offering a representative business location, increasing collective brand visibility, and enabling marketing synergy among tenants. Conclusions: The community-based food court demonstrates strong potential as a sustainable MSME marketing hub. To ensure long-term sustainability, the programme should be further developed through partnership schemes, community-based branding, and collaborative village business models.
STRENGTHENING NATIONAL IDENTITY THROUGH EDUCATION ON THE RUPIAH CURRENCY AND SIMULATED “MINI STORE” PURCHASE AND SALE TRANSACTIONS: A STUDY OF PPWNI STUDENTS IN KLANG, SELANGOR, MALAYSIA Kusumaningrum, Cipta; Luayyi, Sri; Dewi, Anita Sumelvia
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 10 No. 1 (2026): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v10i1.3246

Abstract

Strengthening national identity is an important aspect for students of Indonesian Schools Abroad, especially in the context of understanding state symbols such as the Rupiah currency. This community service activity aims to increase the knowledge, understanding, and attitude of nationalism among PPWNI Klang students in Selangor, Malaysia through Rupiah currency education and mini-store-based buying and selling transaction simulations. The methods used include interactive education on the characteristics, functions, and value of the Rupiah currency, as well as hands-on practice through simulated buying and selling transactions designed to resemble simple economic activities. This activity involves students as active subjects so that learning is contextual and enjoyable. The results of the activity showed an increase in students' understanding of the Rupiah currency, the function of money in everyday life, and the growth of pride and attachment to Indonesia's national identity. The Mini Store simulation proved to be an effective medium for applied learning in instilling national values and basic financial literacy. Thus, this program can be an alternative model for strengthening national identity for Indonesian students abroad through an educational and practical approach.
THE SIGNIFICANCE OF SOCIAL MEDIA COMMUNICATION STRATEGY IN ENHANCING BRAND AWARENESS: A PHENOMENOLOGICAL STUDY ON THE FOUNDER’S EXPERIENCE OF TILOVAVE.ID Natasya, Seilla Indie; Dewi, Anita Sumelvia
SOSIOEDUKASI Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i1.7412

Abstract

The rise of social media has transformed marketing communication, particularly for MSMEs and local brands building brand awareness. It now serves not only as a promotional tool, but also as an interactive space for storytelling and creating emotional connections. This study aims to explore the meaning of social media communication strategies for increasing brand awareness, based on the subjective experience of Tilovave.id’s founder. Using a qualitative phenomenological approach, it examines the founder’s experiences, values, and meaning-making around implemented strategies. Data were collected through an in-depth interview with the founder, digital observation of social media activity, and documentation of posts and audience interactions. Thematic analysis followed stages of data condensation, presentation, and conclusion drawing. Findings reveal that Tilovave.id’s strategy is understood as building an authentic brand identity through visual consistency, experience-based storytelling, communicating quality and trust, and sustained two-way interaction. Authenticity and emotional engagement emerge as key to organic brand awareness where the audience not only recognizes the brand visually, but also develops trust and emotional bonds. The study contributes theoretically by enriching digital marketing communication research through a phenomenological lens, and practically by aiding MSMEs in designing more meaningful, authentic, and relationship-oriented social media strategies.
Co-Authors Anisya, Dina Beny Mahyudi Saputra Erlina Erlina Erwin Syahputra, Erwin Faraby, Irza Kiswa Hardiningrum, Iing Sri Harianto, Kukuh Hendratmoko, Suseno Husna, Maqoyyim Khunafa, A’iffatan Dina Kumalasari, Yana Kuniawati, Endah Kusumaningrum, Cipta Ludi Wishnu Wardana M, Agung Pambudi Maulana, Muhamad Fikri Murdiyanto, Edi Muttaqien, Zaenul Natasya, Seilla Indie Nisa, Fatimah Nur Nurcahyo, Indra Nuril Aulia Munawaroh Putra, Mifta Wahyu Rachma, Alzena Nancy Tri Rosyadi, M. Syam’un Sari, Iva Puspita Setiyowati, Wiwik Shahila, Fara Sri Luayyi Sudarmiatin Syah, Machda Citra Nabila Tarida, Dela Citra Taufik Akbar Wahyudi, M. Adi Trisna Zakaria, Nizar