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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Siasat Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Ekonomi & Keuangan Islam Fokus Ekonomi Alignment: Journal of Administration and Educational Management JURNAL PENDIDIKAN TAMBUSAI International Journal of Zakat (IJAZ) eCo-Fin Journal of Innovation in Management, Accounting and Business Jurnal Nusantara Mengabdi Indonesian Economic Review Indonesian Journal of Economics and Social Sciences J-CEKI
Ardian Adhiatma
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Journal : Fokus Ekonomi

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THE ROLE of ORGANIZATIONAL AMBIDEXTERITY TO INCREASE INNOVATION SPEED AND MARKETING PERFORMANCE of SMEs Ken Sudarti; Nurhidayati Nurhidayati; Ardian Adhiatma
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 14, No 2: Desember 2019
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.14.2.250-268

Abstract

This study aims to investigate and test the role of organizational ambition in improving innovation speed and marketing performance in MSMEs in the creative industries, especially handicraft in Semarang, Central Java. A sample of 173 SMEs were taken using convenience sampling techniques. Using regression analysis techniques, the study concluded that innovation speed is more influenced by exploitation than exploration. Organizational ambidexterity is not able to increase innovation speed and marketing performance and innovation speed is only influenced by exploitation. This result is thought to be strongly influenced by the character of MSMEs who are less familiar with technology as supporting exploitation activities. Exploitation capabilities are more prominent because modifying products by changing shapes, colors and sizes is easier and lower risk compared to creating products that are completely new with the use of the latest technology.
Co-Authors Ade Sobariah Berliana, Lela Dina Budhi Cahyono Didik Meining Prasetyo Utomo Eko Nur Fuad Fachrunnisa, Olivia Fitriati, Ika Rosyada Hasan Abdul Rozak Hendar Hendar Johan Triyadi Ken Sudarti Ken Sudarti Lela Dina Berliana Luluk Muhimatul Ifada Mohammad Yunies Edward Nailil Muna Nurhidayati Nurhidayati Olivia Fachrunnisa Olivia Fachrunnisa Rahayu, Tina Ririn Wulansari, Ririn Silviana Pebruary Widikdo, Mohammad Abror Widiyanto Widiyanto Winarsih Winarsih Yoga Restu Pratama Zulfan Baihaqi