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All Journal Lex Jurnalica (Ilmu Hukum) Jurnal Ilmiah KOMPUTASI Jurnal Pengabdian Masyarakat AbdiMas Jurnal Ilmiah Mandala Education (JIME) Jurnal Review Pendidikan dan Pengajaran (JRPP) Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Health Publica : Jurnal Kesehatan Masyarakat Abdi Implementasi Pancasila: Jurnal Pengabdian kepada Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pembelajaran Bahasa dan Sastra ANIMATOR Journal of Ekonomics, Finance, and Management Studies
Sumitro, Dewi Sari
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Representation of 21st Century Literacy (4C) in the Folklore Ular N'Daung by Dian Kristiani Angela, Nofia; Dinihari, Yulian; Arifin; Sumitro, Dewi Sari
Jurnal Pembelajaran Bahasa dan Sastra Vol. 4 No. 6 (2025): November 2025
Publisher : Raja Zulkarnain Education Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55909/jpbs.v4i6.949

Abstract

This study aims to describe the representation of 21st-century literacy, which encompasses four main competencies: critical thinking, creativity, collaboration, and communication (4Cs) in the folktale "Ular N'Daung" by Dian Kristiani. Folkklores, as a form of cultural literacy, serve not only as entertainment but also as educational media that instill moral values and character in the younger generation. In the context of 21st-century education, literary works should be studied through a literacy perspective to foster the development of critical thinking, creativity, collaboration, and effective communication skills. This study uses a qualitative descriptive method with a content analysis approach. The data source, the text of the Ular N'Daung story, is analyzed through intensive reading and systematic recording of narratives, quotations, and dialogues that represent aspects of 21st-century literacy. Data analysis follows the Miles and Huberman model, which includes data reduction, data presentation, and concludes with theoretical triangulation validation. The results of the study show that critical thinking is reflected in the ability of characters and readers to interpret the theme of struggle and moral messages, creativity is seen through the potential for adapting the story into digital media, collaboration is realized through the actions of the Youngest Princess who are full of empathy and responsibility, and communication is depicted in the dialogue between characters that convey human values. Thus, Ular N'Daung is not only a cultural heritage but also an effective literacy tool to develop character, empathy, and 4C skills in students in the digital era.
Dual-Effect Moderation Generative AI: Penguatan dan Risiko Dalam Ekosistem Daya Saing Digital UMKM Tamzil, Fachmi; Praja, Arief Kusuma Among; Amalia, Lia; Sumitro, Dewi Sari
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 2 (2025): November 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i2.2848

Abstract

This study examines the relationship between digital transformation, technological readiness, and the competitiveness of micro, small, and medium enterprises (MSMEs) in the context of the rapid development of Generative Artificial Intelligence (GenAI). The main problem addressed is the low level of technological readiness among many Indonesian MSMEs, which slows digital adoption and weakens their ability to compete in a technology-driven market. The research focuses on the MSME landscape in Indonesia and employs a literature-based qualitative approach, analyzing more than 40 recent scientific publications relevant to digital transformation and GenAI. Data were interpreted using content analysis to identify recurring conceptual patterns, variable interactions, and the moderating role of GenAI.  The findings indicate that digital transformation and technological readiness are key determinants of MSME competitiveness, primarily through improved efficiency, innovation capacity, and strategic adaptability. Furthermore, GenAI acts as a dual-effect moderator: strengthening the positive influence of digital transformation and technological readiness when strong governance and digital literacy are present, but potentially weakening organizational performance when governance and technological capability are insufficient. The study provides a conceptual foundation for future empirical research and highlights strategic directions for accelerating intelligent technology adoption among MSMEs in the era of generative technologies.
Brand Positioning Media Sosial Terhadap 2 Merek Fashion Muslim Digital Branding Pendekatan UU Perlindungan Konsumen Hapsari, Nia Puspita; Rurianto, Joko; Ruswanti, Endang; Sari Sumitro, Dewi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10141

Abstract

The development of Muslim Fashion in Indonesia, and abroad shows significant growth, especially in the Muslim Fashion sub sector utilizing social media as the main means of digital branding. This study aims to analyze brand positioning through social media to strengthen brand image, and protect consumer rights based on Law No.8/1999 concerning Consumer Protection. The research method uses a descriptive qualitative approach with case studies on local Muslim Fashion brands such az Zashi, and Buttonscarves. The results show that brand positioning marketing strategies on social media have succeeded in fostering consumer trust through the values of product authenticity, emotional engagement, and information transparency. However, challenges arise in aspects of digital consumer protection such as product authenticity, misuse of personal data, and misleading promotional claims. The implications of the study emphasize that the effectiveness of digital brand positioning must be integrated with compliance with the principles of consumer protection, information transparency, and digital communication ethics to maintain the sustainability of the Muslim Fashion creative industry in the era of the digital economy 5.0.
Brand Positioning Media Sosial Terhadap 2 Merek Fashion Muslim Digital Branding Pendekatan UU Perlindungan Konsumen Nia Puspita Hapsari; Joko Rurianto; Endang Ruswanti; Dewi Sari Sumitro
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10141

Abstract

The development of Muslim Fashion in Indonesia, and abroad shows significant growth, especially in the Muslim Fashion sub sector utilizing social media as the main means of digital branding. This study aims to analyze brand positioning through social media to strengthen brand image, and protect consumer rights based on Law No.8/1999 concerning Consumer Protection. The research method uses a descriptive qualitative approach with case studies on local Muslim Fashion brands such az Zashi, and Buttonscarves. The results show that brand positioning marketing strategies on social media have succeeded in fostering consumer trust through the values of product authenticity, emotional engagement, and information transparency. However, challenges arise in aspects of digital consumer protection such as product authenticity, misuse of personal data, and misleading promotional claims. The implications of the study emphasize that the effectiveness of digital brand positioning must be integrated with compliance with the principles of consumer protection, information transparency, and digital communication ethics to maintain the sustainability of the Muslim Fashion creative industry in the era of the digital economy 5.0.
Co-Authors Afifah, Nadila Nur Agi Hermawan Amannia Wika Ridho Putri Angela, Nofia Apriantono, Windi Lestari Arief Kusuma Arifin Bambang Pramono Barika, Barika Chintya Mawadhah Sumitro Dewi, Lisa Rahma Diah Ayu Ningtiyas Dinihari, Yulian Endang Ruswanti Endang Ruswanti Fachmi Tamzil Fairuz, Tasya Yana Ferry Kurniawan Fhaniya Al Fitri, Syndy Fitriani, Siti Nurhabibah Hapsari, Nia Puspita Hermawan, Agi Joko Rurianto Jumadil Nangi LIA AMALIA Lisa Rahma Dewi Nadila Nur Afifah Natalis Ransi Nugroho, Oktian Fajar Oktavia Lendo Putri, Amannia Wika Ridho Putriani, Ananda Rizal Adi Saputra Rurianto, Joko Siti Nurhabibah Fitriani Surgasari, Tania Tania Surgasari Tasya Yana Fairuz Tri Mike Aprila Windi Lestari Apriantono Yusari, Nur Indah