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All Journal Jurnal Ilmiah Econosains Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pemberdayaan Masyarakat Madani (JPMM) JMM (Jurnal Masyarakat Mandiri) JURNAL SYARIKAH : JURNAL EKONOMI ISLAM JURNAL VISIONIDA IKRA-ITH EKONOMIKA Jurnal Equity Ekonomi dan Bisnis EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Etihad: Journal of Islamic Banking and Finance Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Bussman Journal : Indonesian Journal of Business and Management Islamic Economics and Business Review (IESBIR) IIJSE Veteran Economics, Management & Accounting Review Equity Jurnal Pengabdian Masyarakat Inovasi Indonesia
Mira Rahmi
Universitas Pembangunan Nasional Veteran Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis

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Pengaruh Trend Fashion, Halal Lifestyle, dan Celebrity Endorser Terhadap Minat Beli Hijab Generasi Z di DKI Jakarta Sholikha, Amaliyah; Rahmi, Mira
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i2.21762

Abstract

The rapid growth of the Muslim population in Indonesia has created an increase in the demand for halal fashion products, especially hijabs. This demand is driven by the significant role of the Z generation, who desire to express their creativity through embroidery. This generation has become a major factor in the rapid growth of Indonesia’s hijab fashion world. The aim of this study is to identify the influence of fashion trends, halal lifestyles, and well-known endorsers on the interest in buying hijabs among the Z generation at DKI Jakarta. The study uses a quantitative approach involving respondents from the Z generation who have an interest in and experience shopping for hijabs. The sample consisted of 120 Z-generation Muslim women, who were well-known endorsers and lived in DKI Jakarta. The samples were selected using non-probability sampling techniques with purposive sampling. Data collection was carried out by distributing questionnaires with multiple linear regression data analysis techniques using partial least squares (PLS). The findings show that fashion trend variables, halal lifestyle, and well-known endorsers influence interest in purchasing the Z-generation hijab. This research is expected to contribute to the hijab industry, remain relevant to fashion trends, develop halal lifestyles, and pay attention to the use of authentic renowned endorses in hijabs.
Co-Authors Akhira Yuliana Aldera, Aldera Anggi Angga Resti Anisa Husna Adinta Apriningsih, Apriningsih Apriningsih Basit, Muhammad Izzuddin Al-Fathi Dienni Ruhjatini Sholihah Fadlillah, Alnisa Min Fadlirahman, Farhan Fathoni, Muhammad Anwar Handayani, Annisya Nuriva Hurriyanti, Ratih Ira Valentina Silalahi Jenji Gunaedi Argo Maharani, Renita Mahesazzumar, Radja Rabbani Mardhiah, Himmatun Mochammad Imron Awalludin Mu'min, Ahmad Muzaqi Nabilah, Bilqis Puspo Dewi Dirgantari Pusporini, Pusporini Putri Anggraeni Putri Ramadhani, Putri Ratih Hurriyanti Ratna Sari Renny Husniati Rizky Syachlan Pratama Sari, Retna Sholikha, Amaliyah Silalahi, Ira Valentina Sufyati HS Suharyati Suharyati Susi Indriani Tati Handayani Tati Handayani, Tati Toni Priyanto, Toni Tri Siswantini Trisiladi Supriyanto, Trisiladi Tsaniya Al-Labiyah, andira Valzsa, Teuku Zadhe Yoko Tristiarto Yulianti, Velia Dwi