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Journal : EMAS

The Effect of Lifestyle, Price Perception, And Location on Purchasing Decisions at Thrift Club Studios Denpasar Nirmala, Ni Kadek Intan; Agung, Anak Agung Putu; Utami, Ni Made Satya
EMAS Vol. 7 No. 3 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i3.13776

Abstract

The objective of this study was to examine the correlation between lifestyle, price perception, and location in influencing purchasing decisions. The present study employed quantitative methodologies. The population of this study comprised consumers of Thrift Club Studios Denpasar who had made purchases at the aforementioned establishment. The sample size was determined to be 95 individuals. The data processing in this study was carried out through a series of analytical techniques, including reliability testing, validity testing, classical assumption testing, multiple correlation testing, multiple linear regression analysis, coefficient of determination testing, F-test, and t-test. The findings of the study indicate that lifestyle exerts a substantial positive influence on purchasing decisions, price perception demonstrates a significant positive impact on purchasing decisions, and location exhibits a substantial positive impact on purchasing decisions. It is the author's hope that Thrift Club Studios Denpasar will consistently offer a comprehensive array of products that align with buyers' needs, thereby establishing itself as a leading choice in the market. To this end, the implementation of regular discounts and the augmentation of signage to enhance visibility from major thoroughfares and public spaces are recommended. Furthermore, the pursuit of products that are of superior quality, competitively priced, and highly functional is advised.
Customer Satisfaction in Local Coffee Shops: The Integrated Effects of Service Quality, Online Customer Reviews, and Store Atmosphere Dewi, Ni Kadek Juli Antari; Agung, Anak Agung Putu; Utami, Ni Made Satya
EMAS Vol. 7 No. 5 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i5.14106

Abstract

This study aims to determine the influence of service quality, online customer reviews, and store atmosphere on customer satisfaction. A quantitative research method was used. The population consisted of all customers at the Pandang Kopi coffee shop. A sample of 100 people was used. The data analysis techniques used were validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, the coefficient of determination, the F-test, and the t-test. The results of the study indicate that service quality has a positive and significant effect on customer satisfaction, online customer reviews have a positive and significant effect on customer satisfaction, and store atmosphere has a positive and significant effect on customer satisfaction. The researcher’s recommendations include: Pandang Kopi Coffee Shop should continue to supervise its employees in providing service, ensure timely service, ensure customer satisfaction, and encourage more positive reviews. They should also reorganize the store layout if it is not yet neat and attractive, and ensure that the products provided to consumers meet established standards.