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All Journal Journal of Economic, Bussines and Accounting (COSTING) DE'RECHTSSTAAT Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Sosial Humaniora JURNAL AGRONIDA JURNAL VISIONIDA International Journal Of Science, Technology & Management (IJSTM) Indonesian Journal of Social Research (IJSR) Jurnal Pengabdian Masyarakat Formosa (JPMF) Asian Journal of Applied Business and Management (AJABM) Transformasi: Journal of Economics and Business Management Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Karimah Tauhid Motivasi: Jurnal Manajemen dan Bisnis
Tini Kartini
Universitas Djuanda
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Public Health Social Sciences Transportation

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Keputusan Pembelian Berbasis Harga Dan Promosi Pada Perumahan Griya Cibucil Permai Endang Silaningsih; Tini Kartini; Edy Priyono; Muhamad Abdul Azis; Karimatun Nisa
KARIMAH TAUHID Vol. 2 No. 4 (2023): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v2i4.9929

Abstract

Tujuan dari penelitian ini adalah untuk memahami pengaruh dan implikasi variabel harga dan promosi terhadap keputusan pembelian konsumen. Sampel dari penelitian ini adalah sebanyak 31 orang responden dengan menggunakan non probability sampling yaitu metode sampling jenuh dengan kuesioner sebagai alat untuk mengumpulkan data. Temuan penelitian ini menunjukkan bahwa harga dan promosi secara simultan signifikan dan berkolerasi positif terhadap keputusan pembelian. Sebagaimana ditunjukkannya besarnya R Square sebesar 69,8%. Sedangkan sisanya 30,2% dipengaruhi oleh faktor lain yang tidak dimasukkan ke dalam penelitian ini. sedangkan secara parsial harga berpengaruh tidak signifikan terhadap keputusan pembelian. Dari seluruh variabel yang diteliti, variabel promosi adalah variabel paling besar pengaruhnya terhadap keputusan pembelian di perumahan Griya Cibucil Permai.
The Influence of Training, Self-Efficacy and Motivation on Employee Performance at CV Mega Motor Cicurug Azhirni Alpha Khasanah; Samsuri; Tini Kartini
Asian Journal of Applied Business and Management Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v2i3.5910

Abstract

This research aims to determine the influence of training, self-efficacy and motivation on employee performance at CV Mega Motor Cicurug, both simultaneously and partially. The subjects of this research were 48 CV Mega Motor Cicurug employees as sample members. The data analysis technique used in this research uses the IBM SPSS 25 software application. The form of this research is descriptive and verifiable with a quantitative approach. The data analysis method used in this research is multiple linear regression analysis. The research results show that training, self-efficacy, motivation and employee performance meet very good criteria. Simultaneously and partially, training, self-efficacy and motivation have a positive and significant effect on the performance of CV Mega Motor Cicurug employees.
Improving the Performance of Micro, Small and Medium Enterprises through Marketing Innovation and Financial Management in Pandansari Village, Ciawi District, Bogor Regency Susy Hambani; Rohmat; Tini Kartini; Sudarijati; Muhammad Iksal Ilham; Yola Fitria Ramadanti; Agnes Wakei; Alma Nurul Febrianti; Dina Nurul Angelina Harahap; Fitra Weli; Mutiara Sibarani
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i5.5947

Abstract

The business relationships in this program are micro, small and medium enterprises Tiara's Kitchen and Yang Ibu. The problems faced by Tiara's Kitchen and Yang Ibu MSMEs are that there is still a lack of knowledge of MSME owners regarding the importance of marketing products through digital utilization and a lack of innovation in MSMEs to use product identities that can have an impact on customers, namely attractive product identities, besides that MSMEs do not conduct simple financial reports to determine sales prices and calculate the profits obtained. In accordance with these problems, this program conducts activities for product identity direction so that packaging, logos and banners in MSMEs are more attractive and digital marketing direction in the form of Shopee and Instagram applications is expected to increase sales, this program also conducts simple training for MSMEs to be able to carry out simple financial reporting activities.
PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MADAME GIE Febri Yanti; Titiek Tjahja Andari; Tini Kartini
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 1 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i1.41

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan harga terhadap keputusan pembelian produk kosmetik Madame Gie. Kuesioner didistribusikan kepada 100 responden. Hasil penelitian menunjukkan bahwa (1) citra merek berpengaruh positif dan signifikan terhadap keputusan pembeian, (2) harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan bentuk penelitian yaitu deskriptif dan verifikatif. Hasil persamaan regresi menunjukkan bahwa (1) koefisien regresi citra merek bernilai positif 0,297, (2) koefisien regresi harga bernilai positif 0,666. Hasil analisis korelasi ganda menyatakan bahwa terdapat hubungan yang sangat kuat antara citra merek dan harga terhadap keputusan pembelian, hasil dari koefisien determinasi dapat dijelaskan sebesar 85,4% keputusan pembelian dipengaruhi oleh citra merek dan harga sedangkan 14,6% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
MENINGKATKAN PENJUALAN UMKM MELALUI PROMOSI DIGITAL MARKETING, INOVASI PRODUK, DAN PENGELOLAAN LAPORAN KEUANGAN PADA UMKM TAHU PAK EMAN DI DESA CIGOMBONG Helda Pebrasari; Karimatun Nisa; Sri Harini; Tini Kartini; Nida Khoerun Nisa; Muhammad Rizqy Adzlan Junaedi; Adelita Safira; Rifki Septian Eka Putra
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 1 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i1.44

Abstract

UMKM are businesses or businesses owned by individuals or business entities that meet the criteria for micro businesses. As regulated in statutory regulation no. 20 of 2008, according to the definition of UMKM, the criteria for UMKM are differentiated individually, including micro businesses, small businesses and medium businesses. However, UMKM in Cigombong Village are experiencing many problems, such as Cigombong Village MSMEs still don't understand digital marketing, how to make attractive logo designs, banners and packaging, how to promote a wider market, how to keep UMKM products attractive (Innovation). Based on the results of the discussion, Tahu Pak Eman UMKM were selected and for the digital marketing work program for all Cigombong Village UMKM. Activities are carried out through the Thematic Real Work Lecture (KKN-T) program, which is a community service-based activity to increase student empathy for the conditions of society and the environment. The 2023 Thematic KKN will be implemented in Cigombong Village, Cigombong District using service methods such as counseling, training and group mentoring. The results show that there is a positive response and high active participation from the community, including designing logos and banners, taking part in the Digital Marketing Training program, training in making innovative tofu dregs into tofu dregs chips, understanding how to improve good financial reports.
ANALISIS PENGENDALIAN KUALITAS PRODUK BOTOL AIR MINUM 330 ml Edy Priyono; Endang Silaningsih; Tini Kartini
Jurnal Visionida Vol. 8 No. 2 (2022): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v8i2.7256

Abstract

Penelitian ini bertujuan untuk mengetahui (1) Mendeskripsikan bagaimana proses produksi, (2) Menganalisis pelakasanaan pengendalian kualitas produk, (3) solusi dalam mengatasi kendala–kendala pengendalian kualitas produk. Penelitian ini termasuk dalam jenis penelitian deskriptif. Subjek penelitian ini adalah Perusahaan Botol air minum pada salah satu PT objek penelitian ini adalah pengendalian kualitas produk. Data dikumpulkan dengan metode observasi, wawancara studi kasus dan dokumentasi. Hasil penelitian menunjukan bahwa (1) pelaksanaan pengendalian kualitas produk dilakukan mulai bahan baku, proses produksi, dan produk jadi. (2) kerusakan/kecacatan produk disebabkan oleh Faktor mesin, Faktor tenaga kerja dan Faktor metode . (3) Upaya yang dilakukan untuk mengatasi kendala pengendalian kualitas produk garmen adalah (a) mengatur kembali jadwal perawatan mesin dan peralatan produksi sebaik mungkin, (b) perbaikan sistem seleksi penerimaan karyawan yang lebih selektif terhadap operator bagian produksi, perbaikan pada sistem pelatihan berkala., (c) menerapkan Standar Operating Prosedure (SOP) yang lebih jelas dan terperinci, mengembangkan komunikasi yang baik antara pekerja. Kata Kunci : Kualitas Produk; Operasional; Pengendalian Kualitas
KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK PROMOSI DAN KUALITAS PRODUK Kurnialih; Endang Silaningsih; Erni Yuningsih; Tini Kartini
Jurnal Visionida Vol. 9 No. 2 (2023): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v9i2.11369

Abstract

Tujuan penelitian ini untuk menguji citra merk, promosi, kualitas produk terhadap keputusan pembelian. Populasi penelitian ini adalah konsumen yellow chiken. Teknik sampling menggunakan non probability sampling dengan teknik accidental sampling. Sampel penelitian sebanyak 100 responden dengan menggunakan rumus Lemeshow. Tehnik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Tehnik analisis data yang digunakan analisis deskriptif verifikatif, linear berganda dengan uji asumsi klasik. Hasil penelitian menunjukkan (1) Penilaian konsumen terhadap citra merek, kegiatan promosi, kualitas produk  dan keputusan pembelian dengan kategori baik.  (2) Citra merek, promosi, dan kualitas produk baik secara simultan dan parsial berpengaruh positif dan signifikan terhadap keputusan pembelian pada Yellow Chicken. Untuk meningkatkan keputusan pembelian diyellow chicke dapat dilakukan dengan cara menggali ciri khas produk, memperhatikan kualitas bahan baku utama yang digunakan dan perlu menentukan kegiatan promosi yang tepat.
KINERJA KARYAWAN BERBASIS GAYA KEPEMIMPINAN DAN DISIPLIN KERJA MELALUI KEPUASAN KERJA Tini Kartini; Palahudin Palahudin; Putri Endah Utami
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14306

Abstract

Penelitian ini bertujuan untuk menguji pengaruh gaya kepemimpinan, disiplin kerja, dan kepuasan kerja terhadap kinerja karyawan. Data dikumpulkan melalui kuesioner terhadap 100 karyawan dan dianalisis menggunakan aplikasi IBM SPSS v25 dengan metode analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa gaya kepemimpinan berpengaruh dan signifikan terhadap kepuasan kerja dan kinerja karyawan. Demikian pula, disiplin kerja berpengaruh dan signifikan terhadap kepuasan kerja dan kinerja karyawan. Selain itu, kepuasan kerja terbukti berpengaruh dan signifikan terhadap kinerja karyawan, serta mampu memediasi pengaruh gaya kepemimpinan dan disiplin kerja terhadap kinerja karyawan. Penelitian ini memberikan kontribusi penting dalam memahami faktor-faktor yang memengaruhi kinerja karyawan, khususnya peran gaya kepemimpinan, disiplin kerja, dan kepuasan kerja sebagai mediator dalam hubungan tersebut.
Peningkatan Kompetensi Pelaku UMKM melalui Program Pelatihan dan Pendampingan di Desa Margaluyu, Tanjungsari Sumedang Adhitya Ikhsani Wardhana; Endang Silaningsih; Tini Kartini
MOTIVASI Vol. 10 No. 1 (2025): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/motivasi.v10i1.631

Abstract

Purpose – This study examines the impact of training and mentoring individually and jointly, on improving the competence of MSME actors. Design/methodology – A quantitative approach was employed, using survey questionnaires targeting 43 MSME practitioners in Margaluyu Village who are engaged in product manufacturing. Data were analyzed using instrument validity testing, classical assumption checks, and regression analysis to examine the proposed hypotheses. Findings - The results indicate that both training and mentoring significantly influence the competence of MSME actors, whether implemented partially or simultaneously have a strong positive influence on the competence of MSME actors. When combined, the effect is even more pronounced. This suggests that the government should develop and implement MSME development programs that integrate structured training with ongoing mentoring. Additionally, MSME actors are encouraged to actively participate in training sessions and fully utilize mentoring opportunities to continually improve their business skills and competencies.
Peran Citra Merek dan Brand Awareness dalam Meningkatkan Kepuasan Konsumen Produk Komestik Halal Di Kota Bogor Fanya Dina Angraini; Erny Amriani Asmin; Tini Kartini
MOTIVASI Vol. 10 No. 2 (2025): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v10i2.1121

Abstract

Purpose– This study aims to examine how brand image and brand awareness influence consumer satisfaction with halal cosmetic products in the city of Bogor. Design/methodology– The sort of research used is descriptive and associative studies with a quantitative technique. The records in this take a look at had been received from primary information thru questionnaires distributed to one hundred respondents who are purchasers of halal cosmetic merchandise in Bogor city. The sampling method used was purposive sampling, even as the information evaluation approach hired a couple of linear regression evaluation with the assist of SPSS version 25 software. Findings - Brand image has a positive and significant influence on customer satisfaction, and brand awareness also has a good and significant influence on buyer satisfaction, according to the results of the study concurrently, citra merek and emblem attention have a large impact on client pride with halal cosmetic merchandise in Bogor city. This indicates that a stronger citra merek and better brand awareness can improve consumer delight inside the halal cosmetics industry.
Co-Authors Adelita Safira Adhitya Ikhsani Wardhana Agnes Wakei Agtariza Wulanda Suci Padi Alma Nurul Febrianti Azhirni Alpha Khasanah Dina Nurul Angelina Harahap Dwi Gemina Edy Priyono Edy Priyono Endang Silaningsih Endang Silaningsih Erni Yuningsih Erny Amriani Asmin Fanya Dina Angraini Feb Amni Hayati Febri Yanti Fitra Weli Hambani, Susy Helda Pebrasari herdiyana, Herdiyana Ikhwan Zaenudin Ilman Khairi Ismartaya Ismartaya Karimatun Nisa Karimatun Nisa Kurnialih M. Rachmat Jailani Mas Nur Mukmin Maulana, Lucky Hikmat Muhamad Abdul Azis Muhammad Iksal Ilham Muhammad Rizqy Adzlan Junaedi Muhammad Yusuf Mutiara Sibarani Nida Khoerun Nisa Palahudin Palahudin Putri Endah Utami Rifki Septian Eka Putra Rohmat Samsuri . Sarji Setyono Sri Harini Sudarijati Sudarijati Sudarijati Suryani, Danu Titiek Tjahja Andari Warkianto Widjaja Wildaria Simanjuntak Yola Fitria Ramadanti Yuliawati