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All Journal Jurnal Sosial Humaniora Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Dehasen (MUDE) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Akuntansi, Manajemen dan Bisnis Digital Profit: Jurnal Manajemen, Bisnis dan Akuntansi Transformasi: Journal of Economics and Business Management Jurnal Manajemen Kreatif dan Inovasi Journal of Management, Economic, and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Veteran Economics, Management & Accounting Review Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Journal of Business Management Journal of Law, Social Science, and Management Review Jurnal Cendekia Ilmiah Ulil Albab JIMEK Jurnal Manajemen Kreatif dan Inovasi Journal of Indonesian Management
Dudu Risana
Universitas Perjuangan Tasikmalaya
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The Influence Of Recrutmen And Selection On Employe Performance Pt Meta Global Triasha (Survey Of X-Sha Outlet Singaparna Plaza Employees) Rafiq, Fakhri Muhammad; Sutrisna, Arga; Risana, Dudu
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 3 (2025): April,
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v1i3.116

Abstract

The purpose of this research is to determine the magnitude of the influence of recruitment and selection on PT Meta Global Triasha (X-Sha Survey Singaparna plaza) with a population or respondents of 43 employees. This research method uses explanatory research, while the sampling technique uses saturated samples. So 43 people used it. The data sources used are primary data sources and the data is collected through questionnaires, interviews and observations. in this research. This analysis tool uses multiple linear regression. In the hypothesis testing process, the Simultaneous Test (F) and Partial Test (T) are used. The research results show that in recruitment and selection, the performance of PT Meta Global Triasha X-Sha Outlet Singaparna Plaza employees has very good assessment qualifications. simultaneous recruitment and selection have a significant effect on the performance of PT Meta Global X-Sha employees (Survey of X-Sha Outlet Singaparna Plaza employees). Recruitment partially has a significant effect on the performance of employees at PT Meta Global Triasha X-Sha Singparna Plaza. Selection has a partial effect on the performance of employees at PT Meta Global Triasha.
Pengaruh Kompensasi, Motivasi Kerja Dan Disiplin Kerja Terhadap Produktivitas Kerja Karyawan Pada CV Robot Vape Inc. Tasikmalaya Agin Ahmad Muhaemin; Barin Barlian; Dudu Risana
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2023): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i2.2000

Abstract

The research aims to first understand and analyze the overview of Compensation, Work Motivation, Work Discipline, and Employee Work Productivity at CV Robot Vape Inc Tasikmalaya. Second, to determine and analyze the simultaneous influence of Compensation, Work Motivation, and Work Discipline on employee work productivity at CV Robot Vape Inc Tasikmalaya. Third, to determine and analyze the partial influence of Compensation on employee work productivity at CV Robot Vape Inc Tasikmalaya. Fourth, to determine and analyze the partial influence of Work Motivation on employee work productivity at CV Robot Vape Inc Tasikmalaya. Fifth, to determine and analyze the partial influence of Work Discipline on employee work productivity at CV Robot Vape Inc Tasikmalaya. The method used in this research is quantitative with a survey approach. The research results indicate that Compensation falls under the good category, Work Motivation falls under the good category, Work Discipline falls under the very good category, and work productivity of employees at CV Robot Vape Inc Tasikmalaya falls under the good category. There is a significant simultaneous influence of Compensation, Work Motivation, and Work Discipline on work productivity of employees at CV Robot Vape Inc Tasikmalaya. There is a significant partial influence of Compensation on work productivity of employees at CV Robot Vape Inc Tasikmalaya. There is a significant partial influence of Work Motivation on work productivity of employees at CV Robot Vape Inc Tasikmalaya. There is a significant partial influence of Work Discipline on work productivity of employees at CV Robot Vape Inc Tasikmalaya.
The Influence Of Organizational Commitment And Work Motivation On The Performance Of Employees At Prasetya Bunda Tasikmalaya Hospital Aziz, Apriyand Muharam Abdul; Rahwana, Kusuma Agdhi; Risana, Dudu
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.383

Abstract

The purpose of this research is to find out and analyze the influence of organizational commitment and work motivation partially and simultaneously on the performance of Prasetya Bunda Hospital employees in Tasikmalaya. The population that will be the subject of the research is the employees of the Medical Department of the Prasetya Bunda Hospital in Tasikmalaya with a sample of 190 employees. The research method used is quantitative, with data collection using questionnaires, interviews, field studies, and literature studies. Data analysis is done with Validity Test, Reability, Interval Value (NJI), Method Of Successive Interval, Classic Assumption Test and multiple linear regression test to test the relationship between variables of organizational commitment, work motivation, and employee performance. The important points from the results of the research are the commitment of the employees of Prasetya Bunda Hospital Tasikmalaya which is included in the high category. The work motivation of Prasetya Bunda Tasikmalaya Hospital employees is included in the very high category. The performance of Prasetya Bunda Tasikmalaya Hospital employees is included in the very high category. Simultaneous Effects: Organizational commitment and work motivation simultaneously have a significant effect on Employee Performance on the employees of Prasetya Bunda Hospital Tasikmalaya. Partial Effect: Partially, Organizational Commitment has a significant effect on Employee Performance in Prasetya Bunda Tasikmalaya Hospital employees, as well as work motivation. With this result, it can be concluded that organizational commitment and work motivation play an important role in encouraging high employee performance in the employees of Prasetya Bunda Hospital Tasikmalaya.  
The Influence Of Korean Wave Brand Ambassadors, Brand Image And Brand Awareness On The Purchase Decision Of Somethinc Products (Survey on Somethinc Product Consumers in Tasikmalaya City) Afiani, Dini Nurrizky; Pauzy, Depy Muhamad; Risana, Dudu
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.427

Abstract

Currently, competition among companies in the beauty industry is increasing rapidly. In the midst of intense competition, Somethinc tries to implement various appropriate marketing strategies to attract consumer buying interest, one of which is utilizing the Korean Wave phenomenon by appointing NCT Dream and Han So Hee as Brand Ambassadors. In addition to the Korean Wave Brand Ambassador variable, the Brand Image variable and the Brand Awareness variable will be measured in this study. The purpose of this study is to determine the effect of Korean Wave Brand Ambassadors, Brand Image and Brand Awareness on Purchase Decision of Somethinc Products in Tasikmalaya City. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Somethinc Products. The types of data used are primary data and secondary data. The data analysis technique used is multiple linear regression analysis. The results of this test prove that the Korean Wave Brand Ambassador, Brand Image and Brand Awareness have a significant effect both simultaneously and partially on the Purchase Decision of Somethinc Products in Tasikmalaya City.  
Pengaruh Work Life Balance Dan Kompetensi Terhadap Kinerja Pegawai Pada Dinas Perhubungan Kota Tasikmalaya Hagi Akbar Alamsyah; Depy Muhamad Pauzy; Dudu Risana
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 10: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i10.5189

Abstract

This research purposse to determine and analyze the influence of work life balance and competence, both simultaneously and partially, on employee performance at the Tasikmalaya City Transportation Service. The method used in this research is a survey with a descriptive approach. With a research sample of 99 State Civil Apparatus as respondents. The data used is primary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 support application. The test results show simultaneously there is a significant influence of Work Life Balance and Competence on Employee Performance and that partially the variables used in the research, namely work life balance and competency, have a significant effect on the performance of employees at the Tasikmalaya City Transportation Service.
Influence Of Fashion Trend And Promotion On The Purchase Decisions (Survey of Sheika Hijab Shop Consumers) Gita Khoerunnisa; Budhi Wahyu Fitriadi; Dudu Risana
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1411

Abstract

This study aims to determine the effect of fashion trends and promotions simultaneously on purchasing decisions at Sheika Hijab Stores. The influence of fashion trends and promotions partially on purchasing decisions at the Sheika Hijab Store. The method used in this research is analytical descriptive with a quantitative approach. With a research sample of 100 people as respondents to the Sheika Hijab Shop. The data used is primary data. The analytical tool used in this study is multiple linear regression using the SPSS support application version 25. Based on data that has fulfilled the validity test, reliability test and classic assumption test are processed to produce the regression equation as follows: Y = 1750.862 + 0.527 X1 + 0.436 X2. Simultaneously fashion trends and promotions have a significant effect on purchasing decisions with an fcount of 273.244 and a significance level of 0.000. From the calculation of the coefficient of determination, the R Square value is 0.849 or 84.9%. shows the influence of fashion trends and promotions on purchasing decisions and the remaining 15.1% is the influence of other variables outside the variables used in this study. Partially the fashion trend variable has a significant effect on purchasing decisions, as well as the promotion variable partially having a significant effect on purchasing decisions.
The Effect Of Taste, Perceived Price And Facilities On Consumer Satisfaction (Survey On Consumers Of Mayasi Café And Resto Asia Plaza Tasikmalaya) Silvi Agustin; Depy Muhamad Pauzy; Dudu Risana
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1419

Abstract

The purpose of this study was to determine and analyze the effect of taste, perceived price and facilities on customer satisfaction at Mayasi Café and Resto Asia Plaza Tasikmalaya. The research method used is descriptive and quantitative through the causality method with a survey approach to 100 respondents who are consumers of Mayasi Café and Resto Asia Plaza Tasikmalaya. The types of data used are primary data and secondary data. The data analysis method used in this study is multiple linear regression analysis. The test results prove that taste, perceived price and facilities have a significant effect simultaneously or partially on customer satisfaction at Mayasi Café and Resto Asia Plaza Tasikmalaya.
The Influence Of Work Environment And Work Stress On Employee Performance (Survey on Production Employees at PT. PERNAS Kabupaten Tasikmalaya) Febri Dwicky Maulana; Suci Putri Lestari; Dudu Risana
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1422

Abstract

This purpose of this study to determine the influence of work environment and work stress on employee performance (Survey on production employees at PT. PERNAS Kabupaten Tasikmalaya). The method used is a quantitative method with a research sample of 100 respondents who are a production employees. The data is used primary data and secondary data. The analitytical tool in this research is multiple regression using by SPSS version 25. The result showed that simultaneously work environment and work stress has a significant influence on employee performance. Partially work environment has positive and significant influence on employee performance. Partially work stress has positive and significant on employee performance.
The Effect Of Evaluation Performance On Adlib.Id Employee Loyalty (Convection) Through Job Satisfaction Nauzal Zamzami; Rita Tri Yusnita; Dudu Risana
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1430

Abstract

This study aims to determine the effect of performance elvaluation on employee loyalty Adlib.Id (convection) through job satisfaction. The method used is a quantitative approach with a research sample of 40 respondents from Adlib.Id Convection Employees. The data used are primary data and secondary data. The analysis tool used in this study is path analysis using SPSS version 25. Based on the results of this study, it shows that performance evaluation has a direct effect on employee loyalty. Based on the results of the study, Performance Evaluation has no effect on Job Satisfaction, not significant effect. Based on the results of Job Satisfaction, the effect on Employee Loyalty does not have an insignificant effect. Based on the results of the study, the effect of Performance Evaluation on Employee Loyalty through Job Satisfaction is not significant, it has no effect.
Apakah Event Marketing dan Brand Experience mampu meningkatkan Loyalitas Konsumen Coffee Shop? Riki Aksan Aji Ashari; Depy Muhamad Pauzy; Dudu Risana
Veteran Economics, Management, & Accounting Review Vol 4 No 2 (2026)
Publisher : Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59664/vemar.v4i2.15454

Abstract

This study aims to analyze the simultaneous and partial effects of event marketing and brand experience on consumer loyalty at Kopi NawNaw Tasikmalaya. The study employed a quantitative approach with a causal research design, using purposive sampling to select 100 respondents and questionnaires to collect data, which were analyzed using multiple linear regression. The results indicate that event marketing and brand experience both have positive and significant effects on consumer loyalty, both individually and simultaneously. These findings contribute to marketing management by demonstrating that consumer loyalty in the local coffee shop context is shaped not only by promotional events but also by the overall brand experience. The novelty of this study lies in integrating event marketing and brand experience within the context of a local coffee shop in Tasikmalaya, providing empirical evidence on how experiential marketing strategies can be developed based on the local business context. Keywords: event marketing, brand experience, consumer loyalty.   Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Event Marketing dan Brand Experience terhadap Loyalitas Konsumen pada Kopi NawNaw Tasikmalaya, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain kausal dan metode survei terhadap 100 responden yang dipilih menggunakan teknik purposive sampling, dengan data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa Event Marketing dan Brand Experience secara parsial maupun simultan berpengaruh positif dan signifikan terhadap Loyalitas Konsumen. Brand Experience menunjukkan pengaruh yang lebih kuat dibandingkan Event Marketing, yang mengindikasikan bahwa pengalaman konsumen secara menyeluruh memiliki peran penting dalam membentuk loyalitas pada konteks coffee shop. Penelitian ini berkontribusi secara praktis dengan menunjukkan bahwa pengelola coffee shop perlu mengintegrasikan aktivitas event dengan penciptaan pengalaman merek yang konsisten, sedangkan secara akademis penelitian ini memperluas kajian loyalitas konsumen melalui pengujian Event Marketing dan Brand Experience secara bersamaan pada konteks lokal Kopi NawNaw Tasikmalaya. Kata Kunci : event marketing, brand experience, loyalitas konsumen.  
Co-Authors Afiani, Dini Nurrizky Agin Ahmad Muhaemin Agin Ahmad Muhaemin Agustin, Silvi Ai Kusmiati Asyiah Alrasyid, Fahmi Amalia, Mala Arga Sutrisna Arga Sutrisna Arif Arif Arisman, H. Ari Aulia Zahra Salsabila Aziz, Apriyand Muharam Abdul Azmi Amelia Barin Barlian Barin barlian Budhi Wahyu Fitriadi Dedeh Jamilah Dedi Mulyadi Depy Muhamad Pauzy Diva Nadia Ikhwan Fasya Lutfiah Nurmatin Fauzen, Dede Hanif Febri Dwicky Maulana Febriany, Rizka Nurhaliza Gian Riksa Wibawa Gita Khoerunnisa Hagi Akbar Alamsyah Hagi Akbar Alamsyah Hana Rosidah Ilham, Bintang Triyuana Irsan Deriski Irsan Deriski Kamil Abdul Hamid Khoerunnisa, Gita Khoirunisa Khoirunisa Kusuma Agdhi Rahwana Kusuma Aghdi Rahwana Lesmana, Pahmi Lisna, Yanggi Lulu Alfiani Mardian Mala Amalia Mardian, Lulu Alfiani Maulana, Febri Dwicky Mayla Nazwa Az Zahra Mila Siti Karmila Mochamad Akhsay Mohamad Irsan Nazar Mulyana Tulistinato Muslim, Fauzan Fuadi Mustafa, Hana Hawda Sultoni Nandila, Lisma Puput Nauzal Zamzami Nirwana, Genta Abdillah Nizar Alfi Naufal Nurmayanti, Risma Nursafitri, Lulu Nurzehan, Salma Hurilan Pramesti, Nabila Ayu Rafiq, Fakhri Muhammad Randy Kurniadji Lubis Ratih Lulu Lestari Riki Aksan Aji Ashari Risma Nurmayanti Rita Tri Yusnita Silvi Agustin Sindi Apriliani Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Sutrisna, Arga Tian Septiana Tian Septiana Trisky Mahesa Prameswari Vina Marselina Yusnita , Rita Tri Zamzami, Nauzal