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The Effect Of Shopee Paylater Promotion And Hedonic Shopping Motivation On Impulse Buying At E-Commerce Shopee (Survey on Shopee PayLater Users in Tasikmalaya) Diva Nadia Ikhwan; Depy Muhamad Pauzy; Dudu Risana
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 3 No. 1 (2026): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v3i1.913

Abstract

This study aims to determine the effect of Shopee PayLater Promotion and Hedonic Shopping Motivation on Impulse Buying among Shopee PayLater users in Tasikmalaya. The method used is descriptive quantitative with 100 respondents selected through purposive sampling technique and analyzed using multiple linear regression with SPSS version 26. The results show that simultaneously, Shopee PayLater Promotion and Hedonic Shopping Motivation have a significant effect on Impulse Buying. Partially, Shopee PayLater Promotion has a positive and significant effect on Impulse Buying and Hedonic Shopping Motivation has a positive and significant effect on Impulse Buying.
Influence Of Compensation And Career Development On Employee Performance Tasco Minimart Fasya Lutfiah Nurmatin; Arga Sutrisna; Dudu Risana
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.128

Abstract

The purpose of this study was to determine the effect of compensation and career development on employee performance at TASCO Minimart. The method used by the author in this study is a  quantitative approach with sampling techniques using saturated or census samples. The target population in this study were 8 TASCO Minimart outlets with 65 employees in admin, cashier and sales assistant positions. The data analysis technique used is multiple linear regression analysis using SPSS 25. The results show that simultaneously compensation and career development have a significant effect on employee performance. Partially, compensation has no significant effect on employee performance. And partially Career Development has a significant effect on employee performance at TASCO Minimart.
Influence Of Organizational Climate And Work Discipline On Employee Performance (Survey Of Department Of Education And Culture Of Tasikmalaya Regency) Aulia Zahra Salsabila; Rita Tri Yusnita; Dudu Risana
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.167

Abstract

The purpose of this study was to determine the effect of Organizational Climate and Work Discipline on the Performance of the Office of Education and Culture Office of Tasikmalaya Regency. The research method used is a quantitative method with a survey approach to 71 respondents who are employees of the Tasikmalaya district education and culture office. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis using SPSS version 25. Based on data that has fulfilled the validity test, reliability test and classic assumption test. Simultaneously organizational climate and work discipline have a significant effect on employee performance. The test results show that partially organizational climate variables have a significant effect on employee performance, as well as work discipline variables partially have a significant effect on employee performance.
The Effect Of Compensation and Job Satisfaction On Employee Work Productivity (At PT. Rumah Sakit Prasetya Bunda Tasikmalaya) Mochamad Akhsay; Barin Barlian; Dudu Risana
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.285

Abstract

The purpose of this study was to determine compensation, job satisfaction, and work productivity of employees at Rumah Sakit Prasetya Bunda Tasikmalaya. The effect of compensation on the work productivity of Rumah Sakit Prasetya Bunda Tasikmalaya employees. The effect of job satisfaction on the work productivity of Rumah Sakit Prasetya Bunda Tasikmalaya employees. This research includes quantitative research in the sense that in this study it uses numbers, starting from data collection to interpreting data with statistical tests. The data collection technique used was a survey method. The data analysis technique used was descriptive statistical analysis and multiple linear regression tests. The results of the study show that compensation is included in the very good category, job satisfaction is included in the good category, and work productivity for Rumah Sakit Prasetya Bunda Tasikmalaya employees is included in the good category. There is a positive effect of compensation on work productivity for Rumah Sakit Prasetya Bunda Tasikmalaya employees. There is a positive influence of job satisfaction on work productivity for Rumah Sakit Prasetya Bunda Tasikmalaya employees.
The Influence Of Trust And Social Media Regarding The Decision To Purchase The Al-Kinan Collection Shop (Survey Of Al-Kinan Collection Shop Consumers Via Online Media) Dedeh Jamilah; Depy Muhamad Pauzy; Dudu Risana
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.376

Abstract

This research aims to determine the influence of trust and social media simultaneously on purchasing decisions at the Al-Kinan Collection store. The partial influence of trust and social media on purchasing decisions at the Al-Kinan Collection store. The method used in this research is causal descriptive with a quantitative approach. With a research sample of 100 people as respondents from Al-Kinan Collection shop consumers. The data used is primary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 application. The results of simultaneous testing of trust and social media have a significant effect on purchasing decisions. Partially, the trust variable has a significant effect on purchasing decisions, as well as the social media variable partially has a significant effect on purchasing decisions.  
Pengaruh Persepsi Harga dan Inovasi Produk terhadap Minat Beli Konsumen pada Usaha Mikro Kerupuk Kulit Bapak Nana Paseh Kota Tasikmalaya Mulyana Tulistinato; Budhi Wahyu Fitriadi; Dudu Risana
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 7 No. 3 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v7i3.3696

Abstract

This study analyzes the effects of price perception and product innovation on consumer purchase intention at Bapak Nana’s Micro-Scale Skin Cracker Enterprise in Paseh, Tasikmalaya City. The researchers used a quantitative approach with a survey involving 100 consumers selected using the Lemeshow formula and simple random sampling. Data were collected using a five-point Likert-scale questionnaire, converted from ordinal to interval data through the Method of Successive Intervals, and analyzed using validity, reliability, classical assumption, multiple linear regression, correlation, coefficient of determination, simultaneous, and partial tests. The results show that price perception and product innovation simultaneously have a significant effect on consumer purchase intention. Partially, price perception does not have a significant effect on consumer purchase intention, whereas product innovation has a positive and significant effect. These findings indicate that product innovation provides an important contribution to consumer purchase intention, while price perception needs to be strengthened through greater competitiveness and perceived value. Therefore, business owners should maintain consistent product innovation while improving price competitiveness and other aspects of value to strengthen consumer purchase intention and encourage repeat purchases.
Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Home Industry Tahu Bulat Jempol Ciamis Tian Septiana; Suci Putri Lestari; Dudu Risana
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2946

Abstract

This research aims to determine the simultaneous and partial influence of Work Discipline and Work Environment on the Performance of Employees of the Ciamis Tahu Bulat Jempol Home Industry Company. The research method used is a quantitative method with a survey approach. The sampling technique used saturated samples with a sample size of 50 people. The data collection technique uses an offline questionnaire. The data used is primary blood. The analytical tool used in this research is Multiple Linear Regression using SPSS 25. The research results show that simultaneously Work Discipline and Work Environment have a significant effect on Employee Performance. Partially, work discipline has a significant effect on employee performance. Partially, the work environment has a significant effect on employee performance.
Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Prestasi Kerja Pegawai di Kantor Pelayanan Pajak Pratama Tasikmalaya Irsan Deriski; Depy Muhamad Pauzy; Dudu Risana
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2954

Abstract

This study aims to determine the simultaneous and partial effect of work environment and work discipline on employee performance at the tasikmalaya pratama tax service office. The research method used is quantitative method with a survey approach. The sampling technique used a saturated sample with a total sample of 55 people. The data collection technique uses an offline questionnaire. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 25. The results of the study show that work environment and work discipline simultaneously have a significant effect on work performance. Partially work environment has a significant effect on work performance. Partially, the work discipline has a significant effect on work performance.
The Influence of Service Quality and Customer Satisfaction on Customer Loyalty at Barberbro Hairstudio Mayla Nazwa Az Zahra; Budhi Wahyu Fitriadi; Dudu Risana
Innovative Business Management Journal Vol. 3 No. 1 (2026): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v3i1.859

Abstract

This academic research was established to evaluate the extent to which operational excellence and the fulfillment of consumer expectations influence the formation of visitor commitment at Barberbro Hairstudio. The central issue highlighted includes the instability of audience arrival graphs and the urgency to adapt to the surging dominance of female consumers, which necessitates persistent service standardization. This study applied a quantitative investigation design with an explanatory-descriptive pattern. Data collection was realized through the distribution of questionnaires to 96 participants, extracted using a purposive sampling scheme guided by the Lemeshow mathematical approach. The data processing phase involved classic statistical prerequisite tests, multiple linear regression equations, and hypothesis verifications (partial and simultaneous testing) utilizing the SPSS statistical software 21st edition. Descriptive outputs confirmed that operational quality, the level of expectation fulfillment, and consumer commitment cumulatively fell into the "good" classification. In terms of causality testing, service quality was proven to contribute a significant positive effect independently on consumer commitment. A similar pattern was also discovered in the expectation fulfillment variable, which partially boosted audience loyalty. When evaluated collectively, operational excellence and consumer satisfaction played a crucial role, with a variance contribution of 96.9% toward loyalty. These findings recommend that the consistency of technical procedures and the guarantee of comfort are vital for nurturing long-term relationships at Barberbro Hairstudio.
This study aims to examine the influence of communication and organizational culture on employee performance at PT. Via Motif Tasikmalaya Vina Marselina; Rita Tri Yusnita; Dudu Risana
Innovative Business Management Journal Vol. 3 No. 1 (2026): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v3i1.991

Abstract

The research employed a quantitative method with a survey approach involving 100 respondents selected using a saturated sampling technique. The data used consisted of primary and secondary data, while the analysis was carried out using multiple linear regression through SPSS version 25. The F-test results indicate that communication and organizational culture simultaneously have a significant effect on employee performance. Furthermore, the t-test results show that communication partially has a significant effect on employee performance. Organizational culture also partially demonstrates a significant influence on the performance of employees at PT Via Motif Tasikmalaya. Thus, both independent variables play an essential role in improving employee performance within the company.