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All Journal Jurnal Sosial Humaniora Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Dehasen (MUDE) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Akuntansi, Manajemen dan Bisnis Digital Profit: Jurnal Manajemen, Bisnis dan Akuntansi Transformasi: Journal of Economics and Business Management Jurnal Manajemen Kreatif dan Inovasi Journal of Management, Economic, and Accounting Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Veteran Economics, Management & Accounting Review Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Journal of Law, Social Science, and Management Review Jurnal Cendekia Ilmiah Ulil Albab JIMEK Journal of Indonesian Management
Dudu Risana
Universitas Perjuangan Tasikmalaya
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The Effect Of Taste, Perceived Price And Facilities On Consumer Satisfaction (Survey On Consumers Of Mayasi Café And Resto Asia Plaza Tasikmalaya) Silvi Agustin; Depy Muhamad Pauzy; Dudu Risana
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1419

Abstract

The purpose of this study was to determine and analyze the effect of taste, perceived price and facilities on customer satisfaction at Mayasi Café and Resto Asia Plaza Tasikmalaya. The research method used is descriptive and quantitative through the causality method with a survey approach to 100 respondents who are consumers of Mayasi Café and Resto Asia Plaza Tasikmalaya. The types of data used are primary data and secondary data. The data analysis method used in this study is multiple linear regression analysis. The test results prove that taste, perceived price and facilities have a significant effect simultaneously or partially on customer satisfaction at Mayasi Café and Resto Asia Plaza Tasikmalaya.
The Influence Of Work Environment And Work Stress On Employee Performance (Survey on Production Employees at PT. PERNAS Kabupaten Tasikmalaya) Febri Dwicky Maulana; Suci Putri Lestari; Dudu Risana
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1422

Abstract

This purpose of this study to determine the influence of work environment and work stress on employee performance (Survey on production employees at PT. PERNAS Kabupaten Tasikmalaya). The method used is a quantitative method with a research sample of 100 respondents who are a production employees. The data is used primary data and secondary data. The analitytical tool in this research is multiple regression using by SPSS version 25. The result showed that simultaneously work environment and work stress has a significant influence on employee performance. Partially work environment has positive and significant influence on employee performance. Partially work stress has positive and significant on employee performance.
The Effect Of Evaluation Performance On Adlib.Id Employee Loyalty (Convection) Through Job Satisfaction Nauzal Zamzami; Rita Tri Yusnita; Dudu Risana
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1430

Abstract

This study aims to determine the effect of performance elvaluation on employee loyalty Adlib.Id (convection) through job satisfaction. The method used is a quantitative approach with a research sample of 40 respondents from Adlib.Id Convection Employees. The data used are primary data and secondary data. The analysis tool used in this study is path analysis using SPSS version 25. Based on the results of this study, it shows that performance evaluation has a direct effect on employee loyalty. Based on the results of the study, Performance Evaluation has no effect on Job Satisfaction, not significant effect. Based on the results of Job Satisfaction, the effect on Employee Loyalty does not have an insignificant effect. Based on the results of the study, the effect of Performance Evaluation on Employee Loyalty through Job Satisfaction is not significant, it has no effect.
Apakah Event Marketing dan Brand Experience mampu meningkatkan Loyalitas Konsumen Coffee Shop? Riki Aksan Aji Ashari; Depy Muhamad Pauzy; Dudu Risana
Veteran Economics, Management, & Accounting Review Vol 4 No 2 (2026)
Publisher : Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59664/vemar.v4i2.15454

Abstract

This study aims to analyze the simultaneous and partial effects of event marketing and brand experience on consumer loyalty at Kopi NawNaw Tasikmalaya. The study employed a quantitative approach with a causal research design, using purposive sampling to select 100 respondents and questionnaires to collect data, which were analyzed using multiple linear regression. The results indicate that event marketing and brand experience both have positive and significant effects on consumer loyalty, both individually and simultaneously. These findings contribute to marketing management by demonstrating that consumer loyalty in the local coffee shop context is shaped not only by promotional events but also by the overall brand experience. The novelty of this study lies in integrating event marketing and brand experience within the context of a local coffee shop in Tasikmalaya, providing empirical evidence on how experiential marketing strategies can be developed based on the local business context. Keywords: event marketing, brand experience, consumer loyalty.   Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Event Marketing dan Brand Experience terhadap Loyalitas Konsumen pada Kopi NawNaw Tasikmalaya, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain kausal dan metode survei terhadap 100 responden yang dipilih menggunakan teknik purposive sampling, dengan data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa Event Marketing dan Brand Experience secara parsial maupun simultan berpengaruh positif dan signifikan terhadap Loyalitas Konsumen. Brand Experience menunjukkan pengaruh yang lebih kuat dibandingkan Event Marketing, yang mengindikasikan bahwa pengalaman konsumen secara menyeluruh memiliki peran penting dalam membentuk loyalitas pada konteks coffee shop. Penelitian ini berkontribusi secara praktis dengan menunjukkan bahwa pengelola coffee shop perlu mengintegrasikan aktivitas event dengan penciptaan pengalaman merek yang konsisten, sedangkan secara akademis penelitian ini memperluas kajian loyalitas konsumen melalui pengujian Event Marketing dan Brand Experience secara bersamaan pada konteks lokal Kopi NawNaw Tasikmalaya. Kata Kunci : event marketing, brand experience, loyalitas konsumen.  
The Effect Of Shopee Paylater Promotion And Hedonic Shopping Motivation On Impulse Buying At E-Commerce Shopee (Survey on Shopee PayLater Users in Tasikmalaya) Diva Nadia Ikhwan; Depy Muhamad Pauzy; Dudu Risana
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 3 No. 1 (2026): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v3i1.913

Abstract

This study aims to determine the effect of Shopee PayLater Promotion and Hedonic Shopping Motivation on Impulse Buying among Shopee PayLater users in Tasikmalaya. The method used is descriptive quantitative with 100 respondents selected through purposive sampling technique and analyzed using multiple linear regression with SPSS version 26. The results show that simultaneously, Shopee PayLater Promotion and Hedonic Shopping Motivation have a significant effect on Impulse Buying. Partially, Shopee PayLater Promotion has a positive and significant effect on Impulse Buying and Hedonic Shopping Motivation has a positive and significant effect on Impulse Buying.
Co-Authors Afiani, Dini Nurrizky Agin Ahmad Muhaemin Agin Ahmad Muhaemin Agustin, Silvi Ai Kusmiati Asyiah Akhsay, Mochamad Alrasyid, Fahmi Amalia, Mala Arga Sutrisna Arga Sutrisna Arif Arif Arisman, H. Ari Aziz, Apriyand Muharam Abdul Barin barlian Barin Barlian Budhi Wahyu Fitriadi Dedi Mulyadi Depy Muhamad Pauzy Diva Nadia Ikhwan Fauzen, Dede Hanif Febri Dwicky Maulana Febriany, Rizka Nurhaliza Gian Riksa Wibawa Gita Khoerunnisa Hagi Akbar Alamsyah Hagi Akbar Alamsyah Ilham, Bintang Triyuana Irsan Deriski Jamilah, Dedeh Kamil Abdul Hamid Khoerunnisa, Gita Kusuma Agdhi Rahwana Kusuma Aghdi Rahwana Lesmana, Pahmi Lestari, Suci Putri Lisna, Yanggi Lulu Alfiani Mardian Mala Amalia Mardian, Lulu Alfiani Maulana, Febri Dwicky Mila Siti Karmila Mohamad Irsan Nazar Muslim, Fauzan Fuadi Mustafa, Hana Hawda Sultoni Nandila, Lisma Puput Nauzal Zamzami Nirwana, Genta Abdillah Nizar Alfi Naufal Nurmatin, Fasya Lutfiah Nurmayanti, Risma Nursafitri, Lulu Nurzehan, Salma Hurilan Pramesti, Nabila Ayu Rafiq, Fakhri Muhammad Randy Kurniadji Lubis Ratih Lulu Lestari Riki Aksan Aji Ashari Risma Nurmayanti Rita Tri Yusnita Salsabila, Aulia Zahra Silvi Agustin Sindi Apriliani Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari suci putri lestari Sutrisna, Arga Tian Septiana Trisky Mahesa Prameswari Yusnita , Rita Tri Zamzami, Nauzal