Article Per Year (5 Year)
p-Index From 2021 - 2026
8.94
P-Index
This Author published in this journals
All Journal Jurnal Sosial Humaniora Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Dehasen (MUDE) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Akuntansi, Manajemen dan Bisnis Digital Profit: Jurnal Manajemen, Bisnis dan Akuntansi Transformasi: Journal of Economics and Business Management Jurnal Manajemen Kreatif dan Inovasi Journal of Management, Economic, and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Veteran Economics, Management & Accounting Review Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Journal of Business Management Journal of Law, Social Science, and Management Review Jurnal Cendekia Ilmiah Ulil Albab JIMEK Jurnal Manajemen Kreatif dan Inovasi Journal of Indonesian Management
Dudu Risana
Universitas Perjuangan Tasikmalaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 53 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 53 Documents
Search

 2   3   4   5   6 
The Effect Of Online Promotion And Perceived Value On Customer Satisfaction Of Erigo On The Shopee Platform In Tasikmalaya City Hana Rosidah; Suci Putri Lestari; Dudu Risana
Innovative Business Management Journal Vol. 3 No. 1 (2026): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v3i1.998

Abstract

This study aims to examine the effect of online promotion and perceived value on customer satisfaction of Erigo on the Shopee platform in Tasikmalaya City. This research employed a quantitative method with a causal approach. The population consisted of Erigo customers who purchased through the Shopee platform in Tasikmalaya City. A total of 100 respondents were selected using a purposive sampling technique. Data were collected through questionnaires. The data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, the coefficient of determination test, partial (t-test), and simultaneous (F-test) with the assistance of SPSS version 25. The results indicate that online promotion has a positive and significant effect on customer satisfaction of Erigo on the Shopee platform in Tasikmalaya City. Perceived value also has a positive and significant effect on customer satisfaction. Furthermore, online promotion and perceived value simultaneously have a positive and significant effect on customer satisfaction of Erigo on the Shopee platform in Tasikmalaya City. Therefore, the more effective the online promotion and the better the perceived value experienced by customers, the higher the level of customer satisfaction with Erigo on the Shopee platform in Tasikmalaya City.
The Influence Of Fear Of Missing Out (Fomo) And The Paylater Feature On Purchasing Decisions For Glad2glow Skincare On The Tiktok Shop Social Commerce Platform In Tasikmalaya Azmi Amelia; Budhi Wahyu Fitriadi; Dudu Risana
Journal of Business Management Vol. 3 No. 1 (2026): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v3i1.1008

Abstract

This study aims to analyze the relationship between Fear of Missing Out (FOMO) and the "Paylater" feature in influencing purchasing decisions, specifically within the context of the trending Glad2Glow skincare products on TikTok Shop. This research employs a quantitative approach. A purposive sampling technique was used to select the sample, which consisted of 100 respondents data were collected through observation, document analysis, and the distribution of questionnaires. Multiple linear regression analysis, facilitated by SPSS 25, served as the data analysis tool, with hypotheses tested using F-tests and t-tests at a significance level of α = 0.05 (5%). The regression analysis revealed that, simultaneously, both Fear of Missing Out (FOMO) and the Paylater feature have a significant effect on purchasing decisions. Partial analysis further indicated that both Fear of Missing Out (FOMO) and the Paylater feature individually exert a significant influence on purchasing decisions.
Pengaruh Online Customer Review dan Layanan Cash On Delivery terhadap Keputusan Pembelian Brand Skintific pada Marketplace Shopee Khoirunisa Khoirunisa; Kusuma Agdhi Rahwana; Dudu Risana
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 5 (2026): Oktober : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i5.3006

Abstract

This study aims to determine and analyze the effect of online customer reviews and Cash on Delivery (COD) services on purchasing decisions of Skintific brand products on the Shopee marketplace. The research method employed was descriptive and associative with a quantitative approach. The sample consisted of 100 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS version 24. The results indicate that online customer reviews and Cash on Delivery (COD) services have both simultaneous and partial effects on purchasing decisions. Simultaneously, both variables significantly affect purchasing decisions. Partially, online customer reviews have a positive and significant effect on purchasing decisions.Cash on Delivery (COD) services also have a positive and significant effect on purchasing decisions,The findings indicate that the better the customer reviews and COD services provided, the higher the consumers' purchasing decisions toward Skintific products on the Shopee marketplace.
Co-Authors Afiani, Dini Nurrizky Agin Ahmad Muhaemin Agin Ahmad Muhaemin Agustin, Silvi Ai Kusmiati Asyiah Alrasyid, Fahmi Amalia, Mala Arga Sutrisna Arga Sutrisna Arif Arif Arisman, H. Ari Aulia Zahra Salsabila Aziz, Apriyand Muharam Abdul Azmi Amelia Barin Barlian Barin barlian Budhi Wahyu Fitriadi Dedeh Jamilah Dedi Mulyadi Depy Muhamad Pauzy Diva Nadia Ikhwan Fasya Lutfiah Nurmatin Fauzen, Dede Hanif Febri Dwicky Maulana Febriany, Rizka Nurhaliza Gian Riksa Wibawa Gita Khoerunnisa Hagi Akbar Alamsyah Hagi Akbar Alamsyah Hana Rosidah Ilham, Bintang Triyuana Irsan Deriski Irsan Deriski Kamil Abdul Hamid Khoerunnisa, Gita Khoirunisa Khoirunisa Kusuma Agdhi Rahwana Kusuma Aghdi Rahwana Lesmana, Pahmi Lisna, Yanggi Lulu Alfiani Mardian Mala Amalia Mardian, Lulu Alfiani Maulana, Febri Dwicky Mayla Nazwa Az Zahra Mila Siti Karmila Mochamad Akhsay Mohamad Irsan Nazar Mulyana Tulistinato Muslim, Fauzan Fuadi Mustafa, Hana Hawda Sultoni Nandila, Lisma Puput Nauzal Zamzami Nirwana, Genta Abdillah Nizar Alfi Naufal Nurmayanti, Risma Nursafitri, Lulu Nurzehan, Salma Hurilan Pramesti, Nabila Ayu Rafiq, Fakhri Muhammad Randy Kurniadji Lubis Ratih Lulu Lestari Riki Aksan Aji Ashari Risma Nurmayanti Rita Tri Yusnita Silvi Agustin Sindi Apriliani Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Sutrisna, Arga Tian Septiana Tian Septiana Trisky Mahesa Prameswari Vina Marselina Yusnita , Rita Tri Zamzami, Nauzal