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Extracting Consumers’ Perceptions for Indonesian Spice Drinks Using Social Media Data Mining and Kansei Engineering Ririn Nur Alfiani; Mirwan Ushada; Makhmudun Ainuri; Mohammad Affan Fajar Falah
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 9 No. 2: July-December 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v9i2.78

Abstract

Local factors and global influences shape consumers’ perceptions through social media. In this regard, spice drinks as an agribusiness product have received increasing attention due to the Covid-19 pandemic. Therefore, understanding consumers’ perceptions is crucial for promoting the development of spice drinks. This study aims to (1) extract consumers’ perceptions of spice drinks based on discussions on social media using sentiment analysis and (2) classify the factors influencing their perceptions using factor analysis. The input dataset was obtained through Twitter data to acquire Kansei words. The results disclosed that Twitter could extract Kansei words and validate consumers’ perceptions of spice drinks as an agribusiness product. The sentiment analysis revealed 78% positive and 13% neutral tweets. Subsequently, an online survey was conducted among 495 respondents aged 18 to 41, distributed through various social media platforms from June to August 2022. The respondents were Generation Z and Millennials, with Generation Z referring to individuals born between 1997 and 2012 and Millennials born between 1981 and 1996. Factor analysis identified four principal components influencing consumers’ perceptions toward spice drinks: positive attitudes were associated with the quick, milky, mixed, healthy, quality, energy, fresh, warm, and safe; benefits were affiliated with the words enjoy, rest, life, smile, and story; quality concerned easy, flavour, and spicy; and sensory dealt with sweet, aroma, and bitter.
Pengukuran tingkat penerimaan konsumen pada zero waste store menggunakan pendekatan sustainable marketing Kristanti, Novita Erma; Hanun, Farah Tiara; Pratama, Bayu Arga Putra; Ainuri, Makhmudun; Suharno, Suharno
AGROINTEK Vol 19, No 4 (2025)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v19i4.29338

Abstract

Indonesia is second on the list of countries contributing the most plastic waste globally, after China. This condition occurs because of the high number of household demands for FMCG (fast-moving consumer goods) products, most of which are packaged using plastic. Society needs action to reduce plastic waste. Sustainable marketing is a socially and environmentally responsible marketing principle that meets the needs of today's consumers and businesses. Sustainable marketing also preserves and ensures that future generations can meet their needs. This approach aims to positively impact the environment in a sustainable marketing scheme in Indonesia. This research aims to measure consumer acceptance of zero-waste stores and prioritize optimal business activities based on sustainable marketing. Collecting respondent data used a mixed method and a purposive sampling method. Data collection uses questionnaires for consumers and in-depth interviews with related parties, namely, the government, academics, and business managers. Research data processing uses the CSI (customer satisfaction index) method to measure consumer acceptance. Data analysis was carried out based on sustainable marketing attributes. The object of this research is zero-waste shops in Yogyakarta, namely Peony Ecohouse and Vert Terre. The research results show that consumer acceptance falls into the criteria of satisfaction with zero-waste store activities. Zero-waste store activities with sustainable marketing based on customer-oriented marketing (C-OM) and customer-value marketing (C-VM) assessments show positive values, meaning that activities in zero-waste stores directly impact consumers. The recommended business activity priorities are promoting and strengthening information regarding environmentally friendly zero-waste stores through direct events and social media, maintaining product price stability, maintaining continuous product availability,  and providing quality products.
Development of Agro-Edutourism Based on Sustainable Agroindustry in Ngestiharjo Village, Kulon Progo Mulyati, Guntarti Tatik; Khuriyati , Nafis; Ainuri, Makhmudun; Ushada, Mirwan; Wagiman, Wagiman; Saroyo, Pujo; Pradita, Sintia Putri; Falah, Muhammad Affan Fajar; Widodo, Kuncoro Harto
JAKADIMAS (Jurnal Karya Pengabdian Masyarakat) Vol. 1 No. 2 (2024): JAKADIMAS
Publisher : Fakultas Teknologi dan Industri Pangan Unisri Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/jakadimas.v1i1.9477

Abstract

Lestari Mulya (LM) Agro-Edutourism is one of the Agro-Edutourisms included in the Aerotropolis Area, which is a tourist area supporting Yogyakarta International Airport (YIA) in Kulon Progo Regency. This Agro-Edutourism is a tourist destination designed for educational purposes for children who have received early childhood education and kindergarten students. The community services aim to support members of the Lestari Mulya Women Farmer Group as managers of the Agro-Edutourism to discover their potential, identify development alternatives and assist them to become a sustainable agroindustry. Rapid Rural Appraisal (RRA), Participatory Rural Appraisal (PRA), and Focus Group Discussion (FGD) methods were used by the Universitas Gadjah Mada community services team to gather the information needed for further development planning. The results of the in-depth interviews showed that there is potential for the land and that some ideas can be developed to improve the quality of Agro-Edutourism products. The Lestari Mulya Women Farmers Group was able to use the FGD method to design a safer and more comfortable layout for the area. The community services team has developed a master plan proposal to apply for funding to improve infrastructure to support faster development of the Agro-Edutourism
Productivity Improvement Based on Lean and Green Productivity in Herbal Tea Production Line CV. DM Damayanti, Dana; Suharno, Suharno; Ainuri, Makhmudun
agriTECH Vol 44, No 1 (2024)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.71901

Abstract

Herbal tea is a functional beverage with significant health benefits, produced from processed plants, namely Chinese teak (Cassia angustifolia Vahl) and soursop leaves (Annona muricata L). However, herbal industry faces a productivity problem due to the production process time caused by human factors, machines, and raw materials. Productivity can also be affected by non-value-adding activities in the production processes, such as unnecessary inventory and overproduction. Fossil energy used by industry to generate electricity contributes to the production of solid waste, posing a long-term environmental risk. To address this problem, Objective Matrix (OMAX) is needed to measure the industry production rate, where all non-value-adding activities are reduced in lean and green productivity. The concept of lean and green productivity facilitates the identification of all activities to determine the locus of the highest waste, material, or energy usage. Therefore, this research aimed to propose alternative improvements for enhanced productivity by assessing production rates and identifying generated waste, energy consumption, and emissions. The results show that herbal industry had low productivity, 0.4, on a scale of 1. To improve efficiency, recommendations for lean aspect were based on forecast demand and workload. This improvement was projected to raise Process Cycle Efficiency (PCE) ore from 7.97% to 9.05% and reduce solid waste by maintaining and repairing filling machines. Green aspect could be improved by turning off idle facilities and machines, thereby minimizing electricity energy usage to 43.37%.
Perancangan Sistem Kontrol Tekanan Pada Reaktor Biogas Berbasis PID Controller dengan Ziegler-Nichols dan Auto Tuning PSO Abdurrakhman, Arief; Sutiarso, Lilik; Ainuri, Makhmudun; Ushada, Mirwan; Islam, Md Parvez
Jurnal Otomasi Kontrol dan Instrumentasi Vol 16 No 2 (2024): Jurnal Otomasi Kontrol dan Instrumentasi
Publisher : Pusat Teknologi Instrumentasi dan Otomasi (PTIO) - Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/joki.2024.16.2.5

Abstract

Biogas, an eco-friendly energy source, significantly reduces greenhouse gas emissions by converting organic waste or biomass into methane. However, the quality of biogas, primarily determined by methane content and pressure variables, directly impacts its efficiency and safety. This study, which aims to design a pressure control system and monitor methane gas levels in a biogas reactor using a PID Controller with Particle Swarm Optimization (PSO), provides crucial insights into improving biogas production efficiency and safety. Tests were conducted on a fixed dome-type biogas reactor in the East Java region, Indonesia. The PSO-based PID tuning was compared with two other PID tuning methods: Trial-error and Ziegler-Nichols (ZN). Data on pressure values and biogas flow rates from the biogas reactor were collected, and system modeling was carried out to produce a system transfer function. The PSO algorithm was developed to optimize PID control parameters. The results of this research demonstrate that the PID tuning method using PSO produces a stable state error value of 1.40%, rise time of 0.09 s, settling time of 2.1 s, maximum overshoot of 0.986404, and ITAE of 0.0010801. The implementation of PID-PSO can significantly enhance PID control performance in rise time, settling time, maximum overshoot, and ITAE compared to Trial-Error and ZN, while the stable state error value in PID-PSO tuning is higher than tuning using Trial-Error and ZN.
Development of β-Carotene-Fortified Chocolate Bar Using Kansei Engineering Method Sidik, Gusmon; Ushada, Mirwan; Ainuri, Makhmudun
Industria: Jurnal Teknologi dan Manajemen Agroindustri Vol 14, No 1 (2025)
Publisher : Department of Agro-industrial Technology, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.industria.2025.014.01.6

Abstract

Abstractβ-carotene fortified chocolate bars have the potential to bridge the need for enjoyment and health amidst the risk of diabetes and the demand for functional foods. This study developed an integrative approach to design a β-carotene fortified chocolate bar that balances emotional, technical, sensory, and economic aspects. The research objective was to produce a stable, preferred, and economical formulation through the integration of Kansei Engineering, Taguchi design, Grey Relational analysis, and cost linear programming. The Kansei process identified 4 main factors of perception, while the Taguchi design produced 9 concepts that were tested for their physicochemical properties, β-carotene content, and hedonic attributes. The results showed Concept 7 as the best technical candidate with 95.29 μg/g β-carotene retention, stable color, and dense texture. Preference analysis placed Concept 5 as the hedonic optimum with 91.10 μg/g β-carotene content and the highest level of preference. Consuming a 30 g β-carotene-fortified chocolate bar provides 2.73-2.85 mg of β-carotene, or approximately 62-71% of the daily requirement. Linear programming results indicate that both formulations meet the Indonesian National Standard quality limits with a minimum cost of approximately IDR158.84-163.79/g and reflect a consistent relationship between Kansei phrases and functional product design parameters.Keywords: β-carotene, chocolate bar, formulation optimization, Kansei engineering, linear programming AbstrakCokelat batang yang difortifikasi β-karoten berpotensi menjembatani kebutuhan kenikmatan dan kesehatan di tengah risiko diabetes dan tuntutan pangan fungsional. Penelitian ini mengembangkan pendekatan integratif untuk merancang cokelat batang yang difortifikasi β-karoten yang seimbang antara aspek emosional, teknis, sensoris, dan ekonomi. Tujuan penelitian adalah menghasilkan formulasi yang stabil, disukai, dan ekonomis melalui integrasi Kansei Engineering, rancangan Taguchi, analisis Grey Relational, dan pemrograman linear biaya. Proses Kansei mengidentifikasi 4 faktor utama persepsi, sedangkan rancangan Taguchi menghasilkan 9 konsep yang diuji secara fisikokimia, kandungan β-karoten, dan uji hedonik. Hasil menunjukkan Konsep 7 sebagai kandidat teknis terbaik dengan retensi β-karoten 95,29 μg/g, warna stabil, dan tekstur padat. Analisis preferensi menempatkan Konsep 5 sebagai optimum hedonik dengan kadar β-karoten 91,10 μg/g dan tingkat kesukaan tertinggi. Konsumsi 30 g cokelat batang yang difortifikasi β-karoten memberikan asupan β-karoten 2,73-2,85 mg atau sekitar 62-71% kebutuhan harian. Hasil pemrograman linear menunjukkan kedua formulasi memenuhi batas mutu Standar Nasional Indonesia dengan biaya minimum sekitar Rp158,84-163,79/g dan mencerminkan hubungan konsisten antara frasa Kansei dan parameter desain produk fungsional.Kata kunci: β-karoten, cokelat batang, Kansei engineering, optimasi formulasi, pemrograman linier