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All Journal YUME : Journal of Management Jurnal Ekonomi Manajemen Jurnal Abdi Insani E-JRM
Arsyianto, Muhammad Tody
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Pengaruh Adopsi Teknologi Digital, Dukungan Pemerintah, Dan Literasi Keuangan Terhadap Keberlangsungan Usaha Pedagang Pasar Besar Malang Indana, Syiva; Rizal, Mohammad; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to analyze and determine the influence of digital technology adoption, government support, and financial literacy on the business sustainability of traders at Pasar Besar Malang. This study employed quantitative methods and a Likert scale as a measurement tool. The sample used a purposive sampling technique, with 100 respondents, namely traders at Pasar Besar Malang. Primary data were obtained through direct questionnaire distribution using Google Forms and printed questionnaires. Testing in this study used validity, reliability, normality, classical assumption tests, multiple linear regression, and hypothesis testing using SPSS 25 software. The results of this study indicate that digital technology adoption, government support, and financial literacy each have a partial effect on business sustainability. Keywords: Digital Technology Adoption, Government Support, Financial Literacy, Business Sustainability.
Pengaruh Promosi Media Instagram, Lifestyle dan Brand Image Terhadap Keputusan Pembelian Pada Kopi Kenangan Suhat Kota Malang (Studi Kasus Mahasiswa di Kota Malang) Pratama, Dimas Aditya; Widarko, Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The dynamic of contemporary developments have driven the coffee shop industry in Indonesia to experience rapid growth. This study examines the influence of instagram based promotional activities, lifestyle and brand image on consumer purchasing decisions. The population consist of university student in Malang City with a sample of 100 respondent determined using the slovin formula and selected through a purposive sampling method. A quantitative approach was employed, while data processing and analysis were conducted using SPSS version 27. The analytical procedures included validity and reliability testing, normality test, classical assumtion test, hypothesis test, multiple linear regression analysis and calculation of the coefficient of determination (Adjusted R2). Result indicate instagram promotion, lifestyle and brand image plays an important role in shaping purchasing decision, both simultaneously and partially.. Keywords: Instagram Media Promotion, Lifestyle, Brand Image, Purchasing Decisions
Co-Authors Achmad Agus Priyono Afi Rachmat Slamet Akmal, Ahmad Mustahiq Al Amin, Rintan Anastasya Alan, Tri Setyo Budi Alfian Budi Primanto Amanda, Nina Septira Putri Ayodya, Muhammad Vigas Frasta Basalamah, Muhammad Ridwan Berlianto, Wildan Pramestia Nur Fa’iqoh, Fina Hilyah Halimah, Istik Noor Harun Alrasyid Indana, Syiva Irawati, Khusnul Isnulsari, Melly Karima, Isnaini Khalikussabir, Khalikussabir Khasanah, Nur Uswatun Kumaidah, Siti Mohammad Rizal, Mohammad Muslimin, Nurul Nufus, Yuhyin Nur Hidayati Nurhidayah Nurhidayah Pratama, Dimas Aditya Pratiwi, Dinda Intan Purnama, Muhammad Bintang Widya Putra, Satrio Airlangga Putri, Fadilah Adheyanti Arifin Rachma, N. Ramadhan, Tri Sugiarti Riski, Riski Rohmah, Dikri Minatur Rois Arifin Rosaliana, Hilda Angeningtyas Sahidah, Putri Nuramrina Saputra, Alfito Mauliddani Sinollah Ula, Jauza’ Nuril Wahyuningtiyas, Nanik Widarko, Agus Yasifah, Siti Ana ‘ Aini, Nur