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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ekonomi Al-Kharaj: Journal of Islamic Economic and Business Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal Informasi, Perpajakan, Akuntansi, dan Keuangan Publik Nawasena: Jurnal Ilmiah Pariwisata Profit: Jurnal Manajemen, Bisnis dan Akuntansi Transformasi: Journal of Economics and Business Management Amkop Management Accounting Review (AMAR) Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ekonomi Bisnis dan Kewirausahaan Journal of Sharia Business Management Journal of Ekonomics, Finance, and Management Studies
Juliana Nasution
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Dinasti International Journal of Economics, Finance

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The Effect of Awareness, Trust and Brand Image on Intention to Use Sharia Insurance Products with Knowledge as a Moderating Variable in Medan Belawan Indah Ussania; Isnaini Harahap; Juliana Nasution
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2507

Abstract

The purpose of this study was to determine the effect of awareness, trust and brand image on the intention to use Islamic insurance products with knowledge as a moderating variable in Medan Belawan. The population in this study were Islamic insurance customers in Medan Belawan. The sampling technique used purposive sampling with a total of 100 respondents. The data analysis technique applied in this research is quantitative analysis by applying Moderated Regression Analysis (MRA). The results showed that: (1) awareness has a significant influence on increasing the intention of Sharia insurance products in Medan Belawan. The value of t count> t table or -2.600 < 1.660881 and obtained a significance value < 0.05 alpha level or 0.011 < 0.05.  (2) trust has a significant influence on increasing the intention of respondents of Sharia insurance products in Medan Belawan. The value of the t value> t table or 2, 329> 1.660881 and obtained a significance value < alpha level 0.05 or 0.022 < 0.05. Thus, the hypothesis can be accepted. (3) brand image has a significant influence on increasing the intention of Sharia insurance products in Medan Belawan. The value of t value> t table or or 2, 766> 1.660881 and obtained a significance value < alpha level 0.05 or 0.007 < 0.05, so the hypothesis is accepted. (4) knowledge is able to moderate the influence of awareness, trust, and brand image variables on the intention of Sharia insurance products in Medan Belawan.
Co-Authors Anggi Adistika Harahap atika Chuzaimah Batubara, Chuzaimah Dhea Savitri Embun Febryanti Panggabean Gendis Raihan Ardha Guci, Sari Wildani Guci Handana Sembiring Hanifah Ramadhani Indah Ussania Isnaini Harahap Juwairiazizah Rasta Khairani Tambunan Lailan Nur Liza Nurlaila Maya Dian Eka Sari Muhammad Fhareza Deri Muhammad Yunus Sofian Nasution, Annio Indah Lestari Nindya Azzahra Nur Afria Nanda Safitri Nur Hidayah Pulungan Nurbaiti Nursantri Yanti Nurul Fadhillah Pasaribu, Syafita Khairunnisa Puspa Indah Sari Pohan Raja Panyusunan Risfa Dwi Andini Salwa Fadhilah Haya Siregar, Padrie Payung Siti Hamizah Harahap Siti Nurhalizah Lubis SRI RAHAYU Sri Ramadhani Sugianto Sugianto Sugianto Sultan Rasy Nasyaa Tiara Fadilah Tuti Anggraini Wanhar Nasution Windi Mayani Dalimunthe