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PENGARUH UANG SAKU, PENGENDALIAN DIRI DAN IKLAN TERHADAP PERILAKU KONSUMTIF MAHASISWA JURUSAN EKONOMI ISLAM FAKULTAS EKONOMI DAN BISNIS ISLAM UIN SUMATERA UTARA Anggi Adistika Harahap; Sugianto Sugianto; Juliana Nasution
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 1 No. 5 (2024): Oktober : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/jx09zf55

Students spend a lot of time with their peers, so that students experience changes in their lifestyle and appearance. These changes often occur when they see new and interesting things, especially their consumer behavior. The study aims to answer the following questions: 1) Does pocket money affect the consumer behavior of students majoring in Islamic Economics, Faculty of Islamic Economics and Business, UIN North Sumatra, class of 2017, 2) Does self-control affect the consumer behavior of students majoring in Islamic Economics, Faculty of Islamic Economics and Business, UIN North Sumatra, class of 2017, 3) Does advertising affect the consumer behavior of students majoring in Islamic Economics, Faculty of Islamic Economics and Business, UIN North Sumatra, class of 2017, 4) Do pocket money, self-control and advertising affect the consumer behavior of students majoring in Islamic Economics, Faculty of Islamic Economics and Business, UIN North Sumatra, class of 2017? This study uses a quantitative approach with a total of 73 people based on Proportional Random Sampling, data was collected using a questionnaire technique. The analysis used in this study is multiple linear regression analysis. The results of the study indicate that partially the variables of pocket money (X1), self-control (X2), advertising (X3), and have a significant effect on the consumer behavior of students majoring in Islamic Economics, Faculty of Islamic Economics and Business, UINSU because the significant value is <0.05. This is obtained by the significant value of pocket money 0.021, self-control 0.008 and advertising 0.000. The effect of the pocket money variable partially on the consumer behavior of students is 20.4%, the self-control variable is 26.6% and advertising is 51.4%. Simultaneously, the variables of pocket money (X1), self-control (X2) and advertising (X3) have a significant effect on the consumer behavior of students majoring in Islamic Economics, Faculty of Islamic Economics and Business with a significant value of 0.000 <0.05 and its influence is 48.9%.

PERAN PEMBANGUNAN INFRASTRUKTUR TERHADAP PERKEMBANGAN PARIWISATA DI BUKIT LAWANG Handana Sembiring; Nindya Azzahra; Siti Hamizah Harahap; Juliana Nasution
Nawasena: Jurnal Ilmiah Pariwisata Vol. 1 No. 3 (2022): Desember : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v1i3.330

Penelitian ini bertujuan untuk mengetahui dan melihat infrastruktur bentuk fasilitas umum terhadap pola perkembangan pariwisata di daerah provinsi Sumatera Utara terkhusus Kabpaten Langkat. Data yang di gunakan yaitu data valid, baik dari data dari pemerintah melihat pembangunan yang dilakukan, pengunjung wisatawan. Hasil dari penelitian ini menunjukkan bahwa terlihat progres yang cukup baik, hanya saja di pembangunan yang dilakukan belum maksimal sehingga sarana yang dipakai sebagai penunjang pariwisata belum sesuia yang diharapkan. Harapan kedepannya semua pihak terkait pembangunan Insfrastruktur maupun pariwisata bisa menjalankan program pembangunan untuk kawasan yang mendominasi perkembangan.

Pengaruh Peralihan Perkebunan Karet dan Kelapa Sawit Terhadap Perekonomian Masyarakat Kabupaten Labuhan Batu Selatan Muhammad Yunus Sofian; Windi Mayani Dalimunthe; Sultan Rasy Nasyaa; Juliana Nasution
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 1 (2023): Januari : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Sumatera utara merupakan sebuah provinsi di barat Indonesia yang memiliki banyak sekali jenis sub sektor pertanian. Namun ada sebuah fenomena di masyarakat, khususnya di daerah Labuhan Batu Selatan dimana perkebunan karet yang sudah dijalankan selama bertahun-tahun dan menjadi penghidupan perekonomian di daerah tersebut dialihfungsikan menjadi perkebunan karet. Penelitian ini disusun dan dikerjakan melalui pendekatan deskriptif kombinasi. Penelitian ini menggunakan data yang diperoleh dari Badan Pusat Statistik, perkembangan komoditas lahan pertanian di Sumatera Utara khususnya Kabupaten Labuhan Batu Selatan dari tahun 2019-2021. Untuk mendukung data tersebut, tim peneliti juga melakukan wawancara kepada beberapa orang petani karet di kabupaten tersebut mengenai alih fungsi lahan pertanian karet dan kelapa sawit. Untuk mencari tahu kembali, peneliti melakukan wawancara kepada beberapa petani di wilayah Labuhan Batu Selatan agar data yang peneliti terima bisa disesuaikan dengan kondisi di masyarakat. Peralihan lahan karet ke sawit ini terjadi karena keuntungan yang diterima petani sawit lebih besar penghasilannya karena harga dan buahnya lebih stabil dibandingkan harga karet dan juga pengerjaan karet yang lebih rumit.

Consumer Perception Analysis of Samsung Products Related to the Controversial Issue of BTS's Suga as Brand Ambassador Juwairiazizah Rasta; Nursantri Yanti; Juliana Nasution
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7309

This study analyzes consumer perceptions of Samsung products promoted by BTS's Suga as a brand ambassador, focusing on the impact of the controversial issue related to DUI involving Suga. The research method used is a descriptive qualitative approach with data collection through an open-ended questionnaire distributed online to Samsung consumers and BTS fans (ARMY). The collected data were analyzed using thematic analysis to identify dominant themes in consumer perceptions. The results of the study indicate that despite the controversial issue involving BTS's Suga as Samsung's brand ambassador, consumer perceptions of Samsung products have a positive view, although there are some weaknesses identified. Suga's influence as a brand ambassador is more pronounced among BTS fans, who feel an emotional connection with their idol. However, many respondents were not affected by the controversial issue and continued to judge the product based on its quality. Respondents also expect Samsung to handle this issue professionally and transparently. This study emphasizes the importance of managing controversial issues and selecting the right brand ambassador in marketing strategies to maintain brand loyalty and consumer purchasing decisions.

TINGKAT KEMISKINAN DI WILAYAH KOTA MEDAN SERTA SOLUSI PEMERINTAH DALAM MENANGANINYA Hanifah Ramadhani; Nur Afria Nanda Safitri; Wanhar Nasution; Juliana Nasution
Transformasi: Journal of Economics and Business Management Vol. 1 No. 4 (2022): December: Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v1i4.230

This study intends to find out the level of poverty in the Medan city area and how the government's efforts/solutions deal with it. The research method used is a qualitative approach which is a literature study. This study also uses secondary data, namely the results of the percentage of the population below the poverty line from the Central Statistics Agency (BPS). Seen in 2017 the number of people below the poverty line in the city of Medan amounted to 204 thousand people, which is a fairly high number, In 2018, the number of poor people fell by 18,000, and in 2019 alone the number of people below the poverty line fell in the city of Medan around 183 thousand people but in 2020 the poverty rate in the city of Medan is still around 183,000 people, but in 2021 the poverty rate in the city of Medan will increase dramatically to around 193,000 people

Dampak Kemiskinan dan Ketimpangan Pendapatan Terhadap Pertumbuhan Ekonomi Daerah di Indonesia Salwa Fadhilah Haya; Tiara Fadilah; Sri Rahayu; Juliana Nasution
Transformasi: Journal of Economics and Business Management Vol. 1 No. 4 (2022): December: Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v1i4.260

Kemiskinan adalah salah satu masalah mendasar di jantung negara dan wilayah. Kemiskinan yang dihadapi semua negara, terutama negara berkembang seperti Indonesia. Tujuan dari jurnal ini adalah untuk mengidentifikasi dampak-dampak di indonesia. Penelitian ini pendekatan analitik yang menggabungkan teknik regresi linier berganda. Jenis data untuk survei ini memakai data sekunder. Metode analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda, yang bertujuan untuk mengetahui kemiskinan dan kesenjangan pendapatan ditinjau dari pertumbuhan ekonomi daerah di Indonesia.

RISK MANAGEMENT ANALYSIS OF OCCUPATIONAL HEALTH AND SAFETY IN LOADING AND UNLOADING PROCESSES ON PASSENGER SHIPS ALONG THE KIJANG–SUNGAI GUNTUNG ROUTE (CASE STUDY ON KM SABUK NUSANTARA 110) Embun Febryanti Panggabean; Juliana Nasution
International Journal of Cultural and Social Science Vol. 6 No. 1 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i1.1043

This study aims to analyze the Occupational Safety and Health (OHS) risk management in the loading and unloading process on KM Sabuk Nusantara 110. The main focus of this study is to identify potential hazards, assess the level of risk, and evaluate the effectiveness of implementing safety procedures on the ship. Using qualitative methods, data were collected through in-depth interviews with chief engineers and stevedoring workers and related literature reviews. The results of the study identified several major potential hazards, such as the breaking of the crane steel rope due to excess load capacity, the risk of slipping due to the slippery ship floor, and the lack of worker awareness in using personal protective equipment (PPE). Although there have been no significant work accidents, the implementation of the OHS SOP still has weaknesses, especially in supervision and routine training for workers. Therefore, this study recommends increasing supervision of the use of PPE, preventive maintenance of equipment, and holding periodic training to increase worker awareness and compliance with safety procedures. These findings are expected to be the basis for formulating more effective occupational safety policies in the maritime sector.

Consumer Perception Analysis of Samsung Products Related to the Controversial Issue of BTS's Suga as Brand Ambassador Juwairiazizah Rasta; Nursantri Yanti; Juliana Nasution
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7309

This study analyzes consumer perceptions of Samsung products promoted by BTS's Suga as a brand ambassador, focusing on the impact of the controversial issue related to DUI involving Suga. The research method used is a descriptive qualitative approach with data collection through an open-ended questionnaire distributed online to Samsung consumers and BTS fans (ARMY). The collected data were analyzed using thematic analysis to identify dominant themes in consumer perceptions. The results of the study indicate that despite the controversial issue involving BTS's Suga as Samsung's brand ambassador, consumer perceptions of Samsung products have a positive view, although there are some weaknesses identified. Suga's influence as a brand ambassador is more pronounced among BTS fans, who feel an emotional connection with their idol. However, many respondents were not affected by the controversial issue and continued to judge the product based on its quality. Respondents also expect Samsung to handle this issue professionally and transparently. This study emphasizes the importance of managing controversial issues and selecting the right brand ambassador in marketing strategies to maintain brand loyalty and consumer purchasing decisions.

Hubungan Kelayakan Kendaraan Sepeda Motor Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Muhammad Fhareza Deri; Annio Indah Lestari Nasution; Juliana Nasution
Jurnal Ekonomi Vol. 30 No. 2 (2025): July 2025
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v30i2.3247

This study aims to analyze the relationship between motorcycle roadworthiness and service quality on the level of satisfaction of inDrive online motorcycle taxi users in Medan. In the midst of the advancement of the digital era, online transportation services such as inDrive have become a vital element in supporting urban mobility. Customer satisfaction is a crucial aspect for service providers in maintaining sustainability and driving business growth. A quantitative approach with a cross-sectional research design was used in this study, involving 96 participants who have used inDrive services in Medan. The research findings show that both aspects of vehicle roadworthiness and service quality have a significant relationship with customer satisfaction. Based on these results, it is recommended that inDrive pay more attention to regular vehicle maintenance to enhance the user experience, improve driver service quality, and listen to customer feedback. These steps are expected to increase customer satisfaction, strengthen loyalty, and ultimately, expand inDrive's market share amidst increasingly fierce industry competition.

THE INFLUENCE OF E-COMMERCE, SHARIA FINANCIAL INCLUSION, AND HALAL CERTIFICATION ON THE DEVELOPMENT OF CULINARY MSMES IN MEDAN CITY Pasaribu, Syafita Khairunnisa; Sugianto; Juliana Nasution
JURNAL INFORMASI, PERPAJAKAN, AKUNTANSI, DAN KEUANGAN PUBLIK Vol. 20 No. 2 (2025): JULI
Publisher : LEMBAGA PENERBIT FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TRISAKTI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jipak.v20i2.23571

This study explores the impact of e-commerce, Islamic financial inclusion, and halal certification on the development of culinary Micro, Small, and Medium Enterprises (MSMEs) in Medan City. As digital transformation becomes increasingly vital for business growth, especially among MSMEs, the study emphasizes the role of technological adoption and product legitimacy in enhancing competitiveness. Using a quantitative method with multiple linear regression analysis, data were collected from 60 MSME actors in East Medan through structured questionnaires. The results show that e-commerce and halal certification have a significant and positive effect on MSME development, while Islamic financial inclusion does not demonstrate a significant impact. These findings suggest that digital platforms and halal certification are crucial drivers for business growth, whereas further efforts are needed to improve awareness and access to Islamic financial services. The study highlights the need for continuous technological utilization and regulatory support to enhance the sustainability and competitiveness of MSMEs in the halal economy sector.

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