Article Per Year (5 Year)
p-Index From 2021 - 2026
6.385
P-Index
This Author published in this journals
All Journal Jurnal Sinergi Economic Journal of Emerging Markets Jurnal Siasat Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Indonesia Jurnal Ekonomi & Keuangan Islam SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Ilmu Manajemen Community Engagement and Emergence Journal (CEEJ) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JURNAL ILMIAH FEASIBLE (JIF) JBMR: Journal of Business and Management Review Jurnal Ecogen Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Ilmiah Wahana Pendidikan JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Dynamic Management Journal Humantech : Jurnal Ilmiah Multidisiplin Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Impresi Indonesia COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Management and Business Rahmatan Lil’alamin Journal of Community Services (RLA) Unisia Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies Mutiara: Jurnal Penelitian dan Karya Ilmiah Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Score: Jurnal Lentera Manajemen Pemasaran IIJSE International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Jurnal Manajemen Maranatha
Albari Albari
Jurusan Manajemen, Fakultas Bisnis Dan Ekonomika, Universitas Islam Indonesia, Yogyakarta
Religion Aerospace Engineering Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

Published : 62 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 62 Documents
Search

 3   4   5   6   7 
Efektivitas Strategi Diferensiasi dan Promosi Harga Berbasis Segmen Pasar: Studi pada TB. Putri HBT Jaya Rusmala Nurul Anita Sari; Zaenal Arifin; Albari Albari
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 6 (2026): Jurnal Ilmu Manajemen Terapan (Juli - Agustus 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i6.9475

Abstract

Industri bahan bangunan yang semakin berkembang menyebabkan meningkatnya persaingan antar pelaku usaha, sehingga diperlukan strategi bisnis yang tepat untuk mempertahankan daya saing. Penelitian ini bertujuan untuk menganalisis penerapan strategi diferensiasi dan strategi promosi harga berdasarkan segmentasi pasar dalam pengembangan bisnis pada TB. Putri HBT Jaya. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan objek penelitian TB. Putri HBT Jaya. Data penelitian diperoleh melalui penyebaran kuesioner kepada 202 pelanggan yang terdiri atas konsumen rumah tangga, tukang bangunan, dan kontraktor kecil. Analisis data dilakukan menggunakan analisis deskriptif melalui distribusi frekuensi dan perhitungan nilai rata-rata (mean) pada setiap indikator penelitian. Hasil penelitian menunjukkan bahwa strategi diferensiasi melalui inovasi layanan dan digitalisasi bisnis telah diterapkan dengan baik. Dimensi inovasi layanan memperoleh nilai rata-rata sebesar 4,505–4,614, sedangkan digitalisasi bisnis memperoleh nilai rata-rata sebesar 4,500–4,693 dengan kategori sangat baik. Penerapan strategi diferensiasi juga mampu meningkatkan loyalitas pelanggan dengan nilai rata-rata sebesar 4,475–4,634. Selain itu, strategi promosi harga berdasarkan segmentasi pelanggan yang meliputi tukang bangunan, kontraktor kecil, dan rumah tangga menunjukkan hasil positif dengan nilai efektivitas sebesar 4,574–4,886. Berdasarkan hasil penelitian dapat disimpulkan bahwa kombinasi strategi diferensiasi berbasis peningkatan kualitas layanan, pemanfaatan teknologi digital, serta strategi promosi harga yang disesuaikan dengan karakteristik pelanggan mampu memperkuat keunggulan bersaing dan mendukung pengembangan bisnis TB. Putri HBT Jaya secara berkelanjutan.
The Influence of TikTok Shop Service Quality on Consumer Loyalty Regarding Customer Satisfaction, Customer Trust, and Behavioral Intention Helina Ananda Putri; Albari Albari
Jurnal Impresi Indonesia Vol. 3 No. 3 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i3.4710

Abstract

Technological advancements and Internet penetration have fundamentally changed the way consumers conduct purchasing activities. This phenomenon marks a significant shift from conventional shopping in physical stores to online shopping. This study aims to explore how TikTok Shop's service quality affects customer loyalty and behavioral intentions, specifically in the Yogyakarta and Central Kalimantan regions. Using a linear regression approach and the coefficient of determination, this study shows that TikTok Shop's service quality has a positive and significant impact on customer loyalty, with a contribution of 74.6%. Factors such as reliability, responsiveness, and accessibility are critical in shaping positive consumer perceptions. In addition, customer trust, which is based on consistent and transparent service quality, plays an important role, with a contribution of 65.4% to customer satisfaction. In addition, this study also found that TikTok Shop's service quality influenced customers' behavioral intentions, including intentions to repurchase, recommend the platform to others, and engage further. These findings emphasize the importance of TikTok Shop to continuously improve its service quality to strengthen relationships with customers and ensure sustainable business growth amid fierce e-commerce competition. By understanding and responding to customer needs, TikTok Shop has the potential to strengthen its position as an important player in the dynamic e-commerce industry.
Co-Authors -, M. Fahrur Sadiq Aditha Amalia Salsabila Akbar, Aqaeda Ramadhana Al rasyid Alfa Yudishtira Anggetha, Dwi Asih Anggit Listyoningrum Anindyo Pramudito Anita Liriswati Ariyani, Riska Barokah, Sinta Bondan Satrio Kinasih Dina Febriana Anggraini Dionita Sabrina Destiya Faqih Mutaqin Gea Aprinda Santyadewi Halimatus Zahroh Helina Ananda Putri Intan Ayu Kumala Dewi Iza Muzaki Anwar Rosid Kamila, Shafa Rania Khofifah, Raudhotul Kiagus Yudi Kurniawan Kutresnaningdian, Firdha Lisda Anisa Putri Ma'arif, M. Syamsul Marziqah, Raihanah Mororizqi, Syahda Azafran Muhamad Singgih Pradipto Nabila Jihan Authalia Nurdiana, Siska Agustin Nurfauziah Nurfauziah, Nurfauziah Rahmita, Tyas Ayu Raissa Kurnia Adha Rana Fairus Hanifah Riska Ariyani Rusmala Nurul Anita Sari Salsabila, Khoirunnisa Santyadewi, Gea Aprinda Savero, Reno Ramadita Shafa Rania Kamila Sherlyanti, Devita Omaya Sinta Barokah Siska Agustin Nurdiana Sri Mulyati Suhartini Suhartini Sulni, Daffa Naufal Surya Maharani, Nanda Teo Wildan Vera Verdilla W.M. Rhomas Nabbaro AS Wahyu Putra Sie Yudi Kurniawan, Kiagus Zaenal Arifin