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All Journal Jurnal Sinergi Economic Journal of Emerging Markets Jurnal Siasat Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Indonesia Jurnal Ekonomi & Keuangan Islam SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JURNAL ILMIAH FEASIBLE (JIF) JBMR: Journal of Business and Management Review Jurnal Ecogen Jurnal Ilmiah Wahana Pendidikan JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Dynamic Management Journal Jurnal Impresi Indonesia COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Management and Business Rahmatan Lil’alamin Journal of Community Services (RLA) Unisia Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Mutiara: Jurnal Penelitian dan Karya Ilmiah Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Score: Jurnal Lentera Manajemen Pemasaran IIJSE International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Jurnal Manajemen Maranatha
Albari Albari
Jurusan Manajemen, Fakultas Bisnis Dan Ekonomika, Universitas Islam Indonesia, Yogyakarta
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The Influence of eWOM Purchase Intention with Trust Mediating Variables on MOP Beauty Product Santyadewi, Gea Aprinda; Albari, Albari
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 1: January - March 2024
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i1.25266

Abstract

This research aims to determine the effect of Electronic Word of Mouth (eWOM) on purchasing intensity and trust as a mediating variable with the research object Mother of Pearl (MOP) Beauty. The sampling method used was convenience sampling, the sample used involved 280 e-commerce users who were familiar with the MOP Beauty brand. Data was collected and analyzed using Structural Equation Modeling (SEM) via SmartPLS software. The research results show that there is a positive influence of information quality, information quantity, information credibility on trust, while information usefulness has a negative influence on trust. Furthermore, trust, information quality, information credibility, information usefulness have a positive influence on purchase intention, while information quantity shows no positive influence on purchase intention. This research can contribute to understanding the role of eWOM and trust in the context of purchasing cosmetic products, especially the MOP Beauty brand, so that they pay attention to and utilize eWOM as an effective marketing tool, while strengthening consumer trust in the brand. Based on the background discussed, this research aims to analyze the relationship between eWOM and purchase intention. However, different from previous studies, this research adds trust as a mediating variable in the relationship between the dependent and independent variables. Choosing the research object Mother of Pearl Beauty is because it is a cosmetic product owned by influencer Tasya Farasya, which is one of the cosmetic brands that has the most sales in Indonesia.
Innovative Marketing Strategic to Improve Business Growth at PT Dialogika Persona Indonesia: - Alfa Yudishtira; Albari, Albari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the innovative marketing strategies implemented by PT Dialogika Persona Indonesia, a training service company specializing in public speaking and personal development, to enhance business growth and engagement through digital technology. The research adopts a qualitative method with descriptive analysis based on the company's internal data, including Google Analytics, ClickUp, and social media platforms such as Instagram and TikTok. This study also involves in-depth interviews regarding the marketing strategies utilized by the company as well as the innovations that have been prepared. The findings reveal that PT Dialogika Persona Indonesia implements various marketing and supporting strategies to market and promote its services. The company has also prepared new innovations to improve brand awareness, engagement, sales, business growth, and to achieve its vision of becoming the most comfortable platform for individuals to develop themselves.
DAMPAK DIMENSI EKUITAS MEREK DALAM MEMBENTUK MINAT BELI ULANG Vera Verdilla; Albari Albari
Jurnal Manajemen Maranatha Vol 17 No 2 (2018)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i2.802

Abstract

Along with the times, the economy grew by leaps and bounds. Many brands are popping up in the market. Brands competing to attract the attention of consumers. To cope with competition management must first understand the importance of the power contained within the dimensions of their brand equity. For that empirical research is intended to explain the relationship between the dimensions of brand equity, especially the positive influence of consumer repurchase intention. The population in this study are those who have never made a purchase in the clothing brand "G" in Yogyakarta. The sample involved is as much as 166 respondents with a sampling technique in the form of convenience sampling. Variable data used for the analysis is brand awareness, brand image, perceived quality, brand loyalty, and purchase intention. Data were analyzed using multiple linear regression, which is equipped with six types of test data analysis. The results of data analysis showed that brand awareness and brand image positive and significant impact on the perceived quality of the brand. Furthermore, brand awareness, brand image and perceived quality and significant positive effect on brand loyalty. The study also found brand awareness, brand image, perceived quality, brand loyalty and a positive and significant impact on the repurchase intention. In other words, awareness and a positive brand image can affect directly or indirectly (through the perceived quality and brand loyalty) to the repurchase intention. Keywords: Brand Awareness, Brand  Image, Perceived Quality, Brand Loyalty, and Purchase Intention
The Role of Live Streaming Value Perception Factors in Forming Trust and Repurchase Intention Rahmita, Tyas Ayu; Albari, Albari
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.14

Abstract

The rapid growth of e-commerce has led to the increasing popularity of live streaming as a digital marketing strategy, allowing real-time interaction between sellers and consumers. Despite its rising adoption, there is still a need to understand how live streaming influences customer trust and repurchase intention, particularly in the context of the ShopeeLive platform. This study aims to determine the effect of live streaming on building customer trust and repurchase intention on the ShopeeLive Platform. Through the Stimulus-Organism-Response (SOR) approach, this study examines the influence of utilitarian, hedonic, and symbolic values that customers perceive during live streaming on trust in sellers and products, and their impact on repurchase intention. This study uses a quantitative approach. The number of respondents sampled in this study was 350 people who filled out questionnaires using Google Forms with convenience sampling techniques. The analysis technique used was Structural Equation Modeling (SEM) using the AMOS version 24.0 program. The results showed ten supported and two unsupported hypotheses, which showed that utilitarian and symbolic value positively and significantly affected trust in the product, the seller, and repurchase intention. The hedonic value variable has a positive and significant effect on trust in the seller, but has no significant effect on trust in the product or repurchase intention. The novelty of this study is replacing the variable with repurchase intention and expanding the utilitarian value measurement, including an added indicator on the perception of ShopeeLive’s more attractive and consistent price deals. These findings provide important implications for e-commerce businesses paying more attention to utilitarian and symbolic aspects in live streaming, which are proven to be more effective in building trust and repurchase intention.
Peran Dimensi Komitmen sebagai Faktor Pengaruh dalam Membangun Loyalitas albari, Albari
Jurnal Aplikasi Manajemen Vol. 10 No. 2 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (110.559 KB) | DOI: 10.21776/

Abstract

The importance of the organization to build commitment all target markets increasinglynecessary as part of a marketing strategy to maintain effective long-term relationship, asreflected by the loyalty market. To measure the magnitude of the role that market commitment is necessaryto identify through research the dimensions of affective commitment, calculative and goal commitment onloyalty, in addition to the antecedent factors of service quality and reliability. The research was carriedout by involving students at a private college (PTS) of the Yogyakarta. The results show the importanceof the role of affective commitment dimension and level of trust as a mediator variable to the buildstudent loyalty. Predicted size of student loyalty is also directly contributed by the quality of service hasbeen provided by management and the level of student goal commitment.
The Influence of TikTok Shop Service Quality on Consumer Loyalty Regarding Customer Satisfaction, Customer Trust, and Behavioral Intention Ananda Putri, Helina; Albari, Albari
Jurnal Impresi Indonesia Vol. 3 No. 3 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i3.4710

Abstract

Technological advancements and Internet penetration have fundamentally changed the way consumers conduct purchasing activities. This phenomenon marks a significant shift from conventional shopping in physical stores to online shopping. This study aims to explore how TikTok Shop's service quality affects customer loyalty and behavioral intentions, specifically in the Yogyakarta and Central Kalimantan regions. Using a linear regression approach and the coefficient of determination, this study shows that TikTok Shop's service quality has a positive and significant impact on customer loyalty, with a contribution of 74.6%. Factors such as reliability, responsiveness, and accessibility are critical in shaping positive consumer perceptions. In addition, customer trust, which is based on consistent and transparent service quality, plays an important role, with a contribution of 65.4% to customer satisfaction. In addition, this study also found that TikTok Shop's service quality influenced customers' behavioral intentions, including intentions to repurchase, recommend the platform to others, and engage further. These findings emphasize the importance of TikTok Shop to continuously improve its service quality to strengthen relationships with customers and ensure sustainable business growth amid fierce e-commerce competition. By understanding and responding to customer needs, TikTok Shop has the potential to strengthen its position as an important player in the dynamic e-commerce industry.
Analisis Strategi Pemasaran Hasil Hutan Bukan Kayu (Gondorukem) Perhutani Ke Pasar International Albari, Albari; Akbar, Aqaeda Ramadhana Al rasyid
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1585

Abstract

Researchers examined a company operating in the forestry sector that sells forestry products to the international market. This research aims to analyze the company's marketing program using descriptive qualitative methods by collecting data through observation and in-depth interviews, secondary company data, and collecting documentation. This research produces an analysis of marketing strategies for forest products to international markets. This analysis is based on the theory of segmenting, targeting and positioning (STP) and mix marketing. It is hoped that the analysis that has been made by researchers can help companies to develop.
Implementasi Dimensi Servqual oleh Customer Relation PT Mega Andalan Kalasan dalam Meningkatkan Kualitas Pelayanan Kepada Konsumen Sulni, Daffa Naufal; Albari, Albari
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 13 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12703989

Abstract

Keberhasilan dalam proses bisnis semata-mata tidak ditentukan oleh produk yang berkualitas, tetapi juga ditentukan pelayanan kepada konsumen. Pelayanan kepada kosumen merupakan tentang membangun hubungan dengan konsumen. Kualitas pelayanan didasarkan pada perbandingan dari tingkat pelayanan yang diberikan dengan harapan konsumen. Penelitian ini bertujuan untuk mengetahui implementasi dimensi servqual oleh customer relation PT Mega Andalan Kalasan. Penelitian ini menggunakan jenis penelitian kualitatif yang bersifat deskriptif berdasarkan data-data yang diperoleh. Sumber data penelitian diperoleh dari sumber data primer dan sekunder yang dikumpulkan dengan teknik observasi dan wawancara. Teknik analisis data yang digunakan adalah reduksi data, penyajian data, hingga penarikan kesimpulan. Hasil dari penelitian menunjukkan penerapan lima dimensi servqual yaitu; reliability, assurance, tangibles, empathy, dan responsiveness dalam meningkatkan kualitas pelayanan kepada konsumen sudah berjalan dengan baik.
Investigasi Antesedents Minat Beli Produk Online “Shopee” di Daerah Yogyakarta Nurdiana, Siska Agustin; Albari, Albari
Jurnal Indonesia Sosial Sains Vol. 3 No. 04 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v3i04.572

Abstract

This study aims to examine the effect of viral marketing, e-cosyummer reviews, prices, consumer lifestyles and consumer confidence on consumer buying interest on the shopee application in the area. Yogyakarta. This research uses quantitative methods. The population used in this study is all people who buy products on the Shopee application who are domiciled in the Yogyakarta area. The sampling technique used in this research is convenience sampling. Based on the results of descriptive analysis, the highest average score on the viral marketing variable is based on three indicators, namely the existence of promos and discounts sent to consumers, information that is easy to understand and spreading information through the comments column. The results of this study succeeded in showing 12 proven hypotheses. Based on the results of descriptive analysis, the highest average score on the viral marketing variable is found in three indicators, namely the existence of promos and discounts sent to consumers, information that is easy to understand and spreading information through the comments column.
Pengaruh Kualitas Pelayanan dan Promosi Terhadap; Kepuasan Pelanggan, Perceived Value, dan Loyalitas Pelanggan Pengguna Shopee Food di Kota Yogyakarta Ariyani, Riska; Albari, Albari
Jurnal Indonesia Sosial Sains Vol. 3 No. 04 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v3i04.573

Abstract

The company that has recently emerged as a new competitor in the world of food delivery services is an E-commerce application called Shopee. Shopee introduces a food delivery service called Shopee Food which has the same function as other food delivery services. This study aims to examine the effect of service quality, promotion, perceived value, and customer satisfaction on customer loyalty of shopeeFood users in the city of Yogyakarta. The analytical method used is SEM which is processed using AMOS version 24.0. The population used in this study is the entire community of ShopeeFood users who are domiciled in the city of Yogyakarta. The sampling technique used in this study is convenience sampling. The results of this study indicate that of the 9 significant positive hypotheses consisting of 5 hypotheses and not significant consisting of 4 hypotheses. Service quality has no positive and significant effect on customer satisfaction. Service quality has a positive and significant effect on perceived value. Service quality has no positive and significant effect on customer loyalty. Promotion has a positive and significant effect on customer satisfaction. Promotion has a positive and significant effect on perceived value. Promotion has no positive and significant effect on customer loyalty. Perceived value has a positive and significant effect on customer satisfaction. Perceived value has no positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty.
Co-Authors -, M. Fahrur Sadiq Aditha Amalia Salsabila Akbar, Aqaeda Ramadhana Al rasyid Alfa Yudishtira Ananda Putri, Helina Anggetha, Dwi Asih Anggit Listyoningrum Anindyo Pramudito Anita Liriswati Ariyani, Riska Barokah, Sinta Bondan Satrio Kinasih Dina Febriana Anggraini Dionita Sabrina Destiya Faqih Mutaqin Halimatus Zahroh Intan Ayu Kumala Dewi Kamila, Shafa Rania Kiagus Yudi Kurniawan Kutresnaningdian, Firdha Lisda Anisa Putri Ma'arif, M. Syamsul Marziqah, Raihanah Muhamad Singgih Pradipto Nabila Jihan Authalia Nurdiana, Siska Agustin Nurfauziah Nurfauziah, Nurfauziah Rahmita, Tyas Ayu Raissa Kurnia Adha Rana Fairus Hanifah Riska Ariyani Salsabila, Khoirunnisa Santyadewi, Gea Aprinda Shafa Rania Kamila Sherlyanti, Devita Omaya Sinta Barokah Siska Agustin Nurdiana Sri Mulyati Suhartini Suhartini Sulni, Daffa Naufal Surya Maharani, Nanda Teo Wildan Vera Verdilla Wahyu Putra Sie Yudi Kurniawan, Kiagus