Articles
<![CDATA[Pengaruh Celebrity Endorsement dan Citra Merek terhadap Kepercayaan Merek dan Niat Beli Produk Kecantikan ]]>
<![CDATA[Aditha Amalia Salsabila]]>;
<![CDATA[Albari Albari]]>
<![CDATA[ COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 7 (2022): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
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DOI: 10.59141/comserva.v2i7.402
<![CDATA[This study aims to explain the effect of celebrity endorsement and brand image on brand trust and purchase intention of beauty products. Researchers used convenience sampling to collect information from the desired target. Hypothesis testing in this study uses descriptive analysis which is processed with the help of Statistical Product and Service Solutions (SPSS) software as many as 50 respondents to test whether this question is in accordance with its measurement function and the questionnaire can be understood, besides that Structural Equation Modeling (SEM) analysis which is processed with the help of SmartPLS software as many as 150 respondents. The results of this study indicate that the variables Celebrity Endorsement, Brand Image and Brand Trust have a positive and significant effect on Purchase Intention.]]>
<![CDATA[Investigasi Antesedents Minat Beli Produk Online “Shopee” di Daerah Yogyakarta ]]>
<![CDATA[Siska Agustin Nurdiana]]>;
<![CDATA[Albari Albari]]>
<![CDATA[ Jurnal Indonesia Sosial Sains Vol. 3 No. 04 (2022): Jurnal Indonesia Sosial Sains ]]>
Publisher : <![CDATA[CV. Publikasi Indonesia ]]>
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DOI: 10.59141/jiss.v3i04.572
<![CDATA[This study aims to examine the effect of viral marketing, e-cosyummer reviews, prices, consumer lifestyles and consumer confidence on consumer buying interest on the shopee application in the area. Yogyakarta. This research uses quantitative methods. The population used in this study is all people who buy products on the Shopee application who are domiciled in the Yogyakarta area. The sampling technique used in this research is convenience sampling. Based on the results of descriptive analysis, the highest average score on the viral marketing variable is based on three indicators, namely the existence of promos and discounts sent to consumers, information that is easy to understand and spreading information through the comments column. The results of this study succeeded in showing 12 proven hypotheses. Based on the results of descriptive analysis, the highest average score on the viral marketing variable is found in three indicators, namely the existence of promos and discounts sent to consumers, information that is easy to understand and spreading information through the comments column.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Promosi Terhadap; Kepuasan Pelanggan, Perceived Value, dan Loyalitas Pelanggan Pengguna Shopee Food di Kota Yogyakarta ]]>
<![CDATA[Riska Ariyani]]>;
<![CDATA[Albari Albari]]>
<![CDATA[ Jurnal Indonesia Sosial Sains Vol. 3 No. 04 (2022): Jurnal Indonesia Sosial Sains ]]>
Publisher : <![CDATA[CV. Publikasi Indonesia ]]>
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DOI: 10.59141/jiss.v3i04.573
<![CDATA[The company that has recently emerged as a new competitor in the world of food delivery services is an E-commerce application called Shopee. Shopee introduces a food delivery service called Shopee Food which has the same function as other food delivery services. This study aims to examine the effect of service quality, promotion, perceived value, and customer satisfaction on customer loyalty of shopeeFood users in the city of Yogyakarta. The analytical method used is SEM which is processed using AMOS version 24.0. The population used in this study is the entire community of ShopeeFood users who are domiciled in the city of Yogyakarta. The sampling technique used in this study is convenience sampling. The results of this study indicate that of the 9 significant positive hypotheses consisting of 5 hypotheses and not significant consisting of 4 hypotheses. Service quality has no positive and significant effect on customer satisfaction. Service quality has a positive and significant effect on perceived value. Service quality has no positive and significant effect on customer loyalty. Promotion has a positive and significant effect on customer satisfaction. Promotion has a positive and significant effect on perceived value. Promotion has no positive and significant effect on customer loyalty. Perceived value has a positive and significant effect on customer satisfaction. Perceived value has no positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty.]]>
<![CDATA[Faktor-Faktor yang Memengaruhi Loyalitas Pelanggan Agoda di Indonesia ]]>
<![CDATA[Sinta Barokah]]>;
<![CDATA[Albari Albari]]>
<![CDATA[ Jurnal Indonesia Sosial Sains Vol. 3 No. 04 (2022): Jurnal Indonesia Sosial Sains ]]>
Publisher : <![CDATA[CV. Publikasi Indonesia ]]>
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DOI: 10.59141/jiss.v3i04.576
<![CDATA[The use of the internet is not solely for marketing but far from that companies use it even to the stage of buying and selling transactions. The convenience of the internet makes business people have many competitors that have sprung up, so that in this day and age companies are not only tasked with attracting consumers but also must make consumers loyal. This study aims to examine the effect of the service user interface, service information quality, perceived security, E-commerce service feedback on the satisfaction, trust, and loyalty of Agoda customers in Indonesia. The population used in this study is people who have made transactions in the Agoda application at least 2 times. The data used is primary data with the number of respondents as many as 166 people. The sampling technique used in this study is convenience sampling. As for the analysis using the SEM method and processed using the AMOS program. The results showed that the eleven hypotheses in this study were significant. User interface service quality, information quality, feeling of security, E-commerce service feedback, electronic customer satisfaction, and electronic customer trust have a positive effect on E-commerce customer loyalty. E-customer trust is the dominant variable that influences the increase of Agoda customer loyalty in Indonesia.]]>
<![CDATA[Pengaruh Citra Merek dan Kualitas Layanan Terhadap Minat Beli Produk Scarlett Whitening Secara Online ]]>
<![CDATA[Teo Wildan]]>;
<![CDATA[Albari Albari]]>
<![CDATA[ JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 3 No 1 (2023): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Enrekang ]]>
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<![CDATA[Citra merek yang di bangun dengan baik pada suatu produk akan meningkatkan kepercayaan konsumen pada sebuah produk sehingga menjadi pertimbangan konsumen ketika ingin membeli produk itu kembali serta kualitas pelayanan sangat mendukung dalam mempengaruhi minat beli ulang konsumen. Metode penelitian ini dengan menggunakan jenis penelitian kuantitatif. Jenis data yang di gunakan dalam penelitian ini adalah data primer. Teknik pengambilan sampel dari penelitian ini adalah teknik purposive sampling. Jumlah sampel yang digunakan adalah sebanyak 392 responden. Teknik pengumpulan data yang pada penelitian ini adalah dengan cara data angket (kuisioner). Hasil penelitian yaitu citra merek berpengaruh positif terhadap minat beli produk Scarlett. Kualitas pelayanan berpengaruh positif terhadap minat beli prosuk Scarlett. Diharapkan terus menjaga dan meningkatkan Citra Merek dan Kualitas Layanan untuk menumbuhkan minat beli masyarakat.]]>
<![CDATA[Pengaruh Positif Penggunaan Bingkai Diskon Terhadap Reputasi Merek, Citra Merek, Dan Minat Beli Ulang Di Toko Online Shopee ]]>
<![CDATA[Lisda Anisa Putri]]>;
<![CDATA[Albari Albari]]>
<![CDATA[ Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 1 No. 5 (2023): Oktober: Mutiara : Jurnal Penelitian dan Karya Ilmiah ]]>
Publisher : <![CDATA[STAI YPIQ BAUBAU, SULAWESI TENGGARA ]]>
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DOI: 10.59059/mutiara.v1i5.462
<![CDATA[The growth of e-commerce is increasing over time, it can be seen by the number of e-commerce that have sprung up. Shopee is one of the many e-commerce in Indonesia which has become the e-commerce with the most users in Indonesia. As the largest e-commerce company, marketing strategies play an important role in selling products, introducing products, and attracting consumers. This study aims to determine how influential discount framing as one of the marketing strategy used by Shopee has on brand reputation and brand image. In addition, it also determines whether consumer repurchase interest occurs due to these three factors. This research using a sample of 166 respondents spread across Indonesia. The sampling Technique uses convenience sampling. The analysis using the SEM method and processed using AMOS 24.0. The result of this study showed that there was a positive and significant influence between variables discount frame and brand image, discount frame and brand reputation, brand reputation and brand image, and brand image and repurchase intention. Meanwhile, the discount frame and brand reputation variables obtained results that were not significant in influencing the repurchase intention variable.]]>
<![CDATA[Pengaruh Promosi melalui Media Sosial Instagram terhadap Peningkatan Penjualan di Raniapetshop ]]>
<![CDATA[Shafa Rania Kamila]]>;
<![CDATA[Albari Albari]]>
<![CDATA[ ManBiz: Journal of Management and Business Vol 3 No 1 (2024): ManBiz: Journal of Management and Business ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/manbiz.v3i1.5109
<![CDATA[This study aims to determine the effect of Instagram social media promotion on increasing sales at Raniapetshop. In this study, researchers used a quantitative approach with sampling by filling out a questionnaire on google form. The use of descriptive analysis methods processed using SPSS software as many as 70 respondents. The results of this study indicate that the promotion variable has no positive and significant effect on increasing sales. The social media variable has a positive effect on increasing sales. After this research is conducted, it will then be used by Raniapetshop as a reference for the future in promotional activities on Instagram social media, to be able to facilitate the delivery of information with Instagram content and interact with consumers so that later it will encourage consumers to interact with other consumers and can encourage increased sales at Raniapetshop. It is also expected that further research can develop the current model with the addition of variables or may use the current model but with a different concept.]]>
<![CDATA[PENGARUH RELIGIUSITAS, PENGETAHUAN PRODUK, DAN KESADARAN HALAL TERHADAP MINAT PEMBELIAN PRODUK KOSMETIK HALAL WARDAH ]]>
<![CDATA[Rana Fairus Hanifah]]>;
<![CDATA[Albari Albari]]>
<![CDATA[ Dynamic Management Journal Vol 7, No 4 (2023): October ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Tangerang ]]>
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DOI: 10.31000/dmj.v7i4.9546
<![CDATA[ABSTRAKTujuan diadakannya penelitian berikut ialah menemukan pengaruh religiusitas akan minat pembelian produk kosmetik halal yangmana dimediasi oleh pengetahuan produk dan kesadaran halal menggunakan objek penelitian Wardah. Uji hipotesis penelitian berikut mendayagunakan 166 sampel penelitian yang bertempat tinggal di Indonesia, beragama Islam, serta menggunakan produk kosmetik halal Wardah. Teknik pemungutan sampel yang dipergunakan ialah convenience sampling. Teknik analisis penelitian berikut memanfaatkan analisa SEM yang mana diolah dengan aplikasi AMOS versi 24. Pencapaian analisis melalui SEM AMOS menyatakan bahwasanya variabel religiusitas berdampak positif signifikan akan variabel pengetahuan produk. Kemudian, variabel religiusitas berdampak positif akan variabel keinsafan halal. Lalu variabel pengetahuan produk diperoleh hasil yang tidak signifikan dalam mempengaruh variabel kesadaran halal. Selanjutnya, variabel pengetahuan produk dan kesadaran halal membagikan dampak positif signifikan akan variabel peminatan konsumsi. Sementara itu, variabel religiusitas menunjukkan pengaruh yang tidak signifikan dalam mempengaruhi variabel minat beli. ABSTRACTThis research purposely to established the influence of religiosity towards halal cosmetics obtain motive mediated by product knowledge and halal consciousness with Wardah as research object. Hypothesis testing in this study using 166 samples who live in Indonesia, are Muslim, and using halal cosmetic products from Wardah. The sampling methode uses is satisfaction sampling. The analysis methode in this study uses SEM analysis which was cultivate use AMOS version 24 application. The output of the analysis through SEM AMOS show that religiosity include a significant absolute impact on product learning. Religiosity also have a absolute impact towards halal awareness. Then, product knowledge obtained insignificant results in influencing halal awareness. Furthermore, product learning and halal consciousness has absolute impact on obtain significant positive effects on purchase motive. Meanwhile, religiosity shows no significant effect on purchase intention. ]]>
<![CDATA[Pengaruh Reputasi Organisasi terhadap Loyalitas dengan E-Kepuasan dan E-Kepercayaan sebagai Variabel Intervening ]]>
<![CDATA[Surya Maharani, Nanda]]>;
<![CDATA[Albari, Albari]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 3 No 2 (2023): Juni 2023 ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Surakarta ]]>
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DOI: 10.56456/jebdeker.v3i2.165
<![CDATA[Penelitian ini bertujuan untuk menjelaskan pengaruh pengaruh reputasi organisasi terhadap loyalitas dengan e-kepercayaan dan e-kepuasan sebagai variabel intervening dengan objek penelitian Shopee. Selain karena perubahan zaman, dampak dari pandemi COVID-19 dengan adanya pembatasan kegiatan masyarakat di berbagai fasilitas publik seperti pusat perbelanjaan membuat masyarakat beralih untuk menggunakan e-commerce. Dalam penelitian ini, sampel yang digunakan sebanyak 166 responden yang tersebar di seluruh Indonesia. Pengambilan sampel menggunakan teknik non-probability sampling dengan metode convenience sampling. Sedangkan untuk teknik analisis yang digunakan yaitu analisis Structural Equation Model (SEM) dengan menggunakan software AMOS 22.0. Hasil dari penelitian ini menunjukkan bahwa ada pengaruh positif yang signifikan antara reputasi organisasi, kepuasan elektronik, dan kepercayaan elektronik terhadap loyalitas elektronik.]]>
<![CDATA[Design And Implementation Of Store Atmosphere At Kharisma Swalayan ]]>
<![CDATA[Faqih Mutaqin]]>;
<![CDATA[Albari Albari]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ ]]>
Publisher : <![CDATA[Cita konsultindo ]]>
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<![CDATA[The establishment of the Kharisma Swalayan business is motivated by the opportunity to establish a branch of the old Kharisma store which still uses a shop system that is not modern to modern shops or what is commonly called supermarket by paying attention to various aspects of modern shops such as structuring store atmosphere in accordance with the times. Store atmosphere as a marketing communication tool that is designed in such a way as to meet the needs and desires of consumers and as an effort to understand consumer behaviour in modern retail stores in order to stimulate the desire to shop. Kharisma Swalayan is located in Petanahan, Kebumen. The development of kharisma Swalayan business includes operational, marketing, human resources, and financial plans. Some of the problems faced in the implementation of this business include how to keep optimising the store athmosphere to increase customer satisfaction and marketing strategies that are not easily copied by competitors. This implementation report covers the entire 6 months of business since the business idea was designed. Keywords: Business Design, Retail Business, Swalayan, Store Athmosphere, Marketing Strategy.]]>
