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All Journal Jurnal Sinergi Economic Journal of Emerging Markets Jurnal Siasat Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Indonesia Jurnal Ekonomi & Keuangan Islam SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Ilmu Manajemen Community Engagement and Emergence Journal (CEEJ) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JURNAL ILMIAH FEASIBLE (JIF) JBMR: Journal of Business and Management Review Jurnal Ecogen Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Ilmiah Wahana Pendidikan JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Dynamic Management Journal Humantech : Jurnal Ilmiah Multidisiplin Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Impresi Indonesia COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Management and Business Rahmatan Lil’alamin Journal of Community Services (RLA) Unisia Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies Mutiara: Jurnal Penelitian dan Karya Ilmiah Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Score: Jurnal Lentera Manajemen Pemasaran IIJSE International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Jurnal Manajemen Maranatha
Albari Albari
Jurusan Manajemen, Fakultas Bisnis Dan Ekonomika, Universitas Islam Indonesia, Yogyakarta
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The Effect of Nestle Product Bundling Sales Accompanied with Discounts and Gifts on the Increase in the Number of SKUs Sold in the Sales Area of PT Anugerah Bina Usaha Nusantara Lampung for the Period April to May 2024 Raissa Kurnia Adha; Albari Albari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6392

Abstract

This study aims to determine the effectiveness of Nestle's product bundling strategy, accompanied by discounts and prizes in increasing SKU (Stock Keeping Unit) sales at PT Anugerah Bina Usaha Nusantara in the General Trade and Alternative Trade distribution networks. The research method used in this study is qualitative with narrative analysis based on in-depth interview data with several related salesmen and SKU sales data before and after the implementation of the strategy. The results of the study indicate that the product bundling strategy is able to increase the average number of SKUs sold from 1-3 SKUs to 5-7 SKUs per store. In addition, this program has succeeded in expanding product distribution and overcoming limited purchasing patterns in stores through a combination of incentives such as discounts and prizes, accompanied by education on the benefits of purchasing product bundling to the store. However, the study also identified challenges such as store resistance to certain SKUs and limited flexibility in the amount of product bundling purchases. The findings of the study recommend that the company modify the strategy to be more flexible and sustainable, with periodic evaluations to avoid store dependence on promotions.
The Influence of Social Media Influencers (SMIs) on Purchase Intention of Sunscreen Products Nabila Jihan Authalia; Albari Albari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7068

Abstract

This study aims to explain the influence of social media influencers (SMIs) on purchase intention with the object of research on sunscreen products. With the new paradigm due to rapid developments, the marketing world is encouraged to adapt and follow marketing trends using social media influencers (SMIs). In addition, the rampant cases of overclaiming sunscreen content that have occurred in Indonesia have made people more careful in buying sunscreen products through recommendations from social media influencers (SMIs). In this study, the sample used was 166 respondents throughout Indonesia, with a non-probability sampling technique and using the convenience sampling method. The analysis technique used in this study is Structural Equation Modeling (SEM) with analysis software, namely AMOS 26.0. The results of this study prove that there is a significant positive influence of the characteristics of social media influencers (SMIs) on the purchase intention of sunscreen products.
The influence of price perception, location, and service quality at Indomaret Madura Pamekasan on customer loyalty through satisfaction as a mediating variable Halimatus Zahroh; Albari Albari
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 4 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i4.1027

Abstract

This research aims to explain the positive influence of perceived price, location and service quality on customer satisfaction and customer loyalty. Testing in this study used 381 respondents. The sampling technique used in this research was convenience sampling. This research uses the Structural Equation Modeling (SEM) analysis tool which was developed to test research hypotheses which were processed using the AMOS version 21 program. The variables used in this research are perceptions of price, location, service quality, customer satisfaction and customer loyalty. And the results of the analysis in this research show that perceptions of price, location and service quality have a positive and significant influence on customer satisfaction and customer loyalty. Customer satisfaction also has a positive influence on customer loyalty.
Exploring the Role of Ethics in Digital Marketing to Enhance Trust, Commitment, and Repurchase Intention in E-Commerce in Indonesia Ma'arif, M. Syamsul; Albari, Albari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9163

Abstract

This study aims to analyze the impact of ethical practices in digital marketing, consumer trust, and consumer commitment on repurchase intention in e-commerce platforms in Indonesia. In the rapidly evolving digital landscape, the application of ethics in digital marketing plays a crucial role in shaping consumer behavior. The research adopts a quantitative approach, involving 450 respondents selected through convenience sampling. Data was collected using an online questionnaire distributed via Google Forms. To analyze the data, this study employs Structural Equation Modeling (SEM) with the assistance of AMOS version 24.0. The results indicate that all tested hypotheses have a significant effect. Specifically, the findings suggest that ethical practices in digital marketing positively influence consumer trust, which in turn contributes to increased consumer commitment and repurchase intention. These findings provide important insights for e-commerce practitioners in Indonesia, highlighting the need to incorporate ethical elements into their digital marketing strategies, given their significant impact on enhancing trust, fostering commitment, and driving repurchase intentions among consumers. Keywords: Ethical Practices in Digital Marketing, Consumer Trust, Consumer Commitment, Repurchase Intention, E-Commerce in Indonesia.
Analisis Strategi Pemasaran Digital Layanan Indibiz dalam Menjangkau Usaha Kecil dan Menengah di Kota Yogyakarta W.M. Rhomas Nabbaro AS; Albari Albari
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5729

Abstract

This study aims to determine the effectiveness of the Indibiz service marketing strategy implemented by PT Telkom Indonesia Witel Yogyakarta in reaching Small and Medium Enterprises (SMEs). The background of this study is based on the low level of awareness and utilization of Indibiz B2B digital services among SMEs, even though the product is designed to support digital business transformation. This study uses a qualitative descriptive approach with a case study method. Data were collected through in-depth interviews, observations, and documentation involving Indibiz Account Managers and SME customers in Yogyakarta City. The results show that the implementation of the 7P marketing mix and digital marketing strategies have a positive effect on increasing brand awareness, satisfaction, and customer loyalty. Product, process, and people elements are the dominant factors that shape customer satisfaction, while digital promotion and price aspects still need to be improved. A personal approach through Account Managers has proven effective in building long-term relationships with customers. This study provides an empirical contribution to the B2B service marketing literature, with an emphasis on the importance of educational communication and interpersonal relationships in digital marketing strategies. These findings also offer practical implications for Telkom Indonesia to strengthen education-based promotional strategies and develop customer loyalty programs in the SME segment.
Analysis of Marketing and Promotion Strategies in the Kecak Dance Performance at PT. Pengembangan Pariwisata Indonesia: A Case Study of Melasti Beach and Uluwatu Mororizqi, Syahda Azafran; Albari, Albari
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 4 (2025): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v4i4.5638

Abstract

This study aims to analyze the marketing and promotional strategies implemented by PT. Pengembangan Pariwisata Indonesia to increase tourist visits to the Kecak Dance performance, as well as to compare them with the marketing and promotional strategies applied at Melasti Beach and Uluwatu Temple. This research employs a qualitative approach through observation and interviews, utilizing the Marketing Mix and SWOT analysis methods to examine the strategies applied. The findings indicate that PT. Pengembanan Pariwisata Indonesia implements promotional strategies through collaborations with hotels, the use of promotional media such as billboards and flyers, the application of promotional innovations in the form of discounts and ticket bundling, and the utilization of digital technology through social media platforms such as Instagram and digital ticketing platform like Globaltix and Traveloka. In comparison, Melasti Beach relies on partnership-based promotions with third parties using a commission/fee system, while Uluwatu Temple emphasizes digital promotion through its official website and social media platforms such as Instagram and TikTok. For future research, it is recommended to examine tourist satisfaction with the marketing and promotional strategies implemented, in order to provide a more comprehensive perspective from the consumer side and to evaluate the effectiveness of the strategies carried out.
Peran Segmentasi Usia dalam Meningkatkan Kinerja Penjualan Premi Asuransi Telemarketing pada PT Asuransi BRI Life Savero, Reno Ramadita; Albari, Albari
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10909

Abstract

Penelitian ini bertujuan untuk mengkaji peran segmentasi usia dalam mendukung peningkatan kinerja penjualan premi asuransi melalui kanal telemarketing di PT Asuransi BRI Life, serta mendeskripsikan implementasi praktisnya dalam proses operasional penjualan. Pendekatan yang digunakan adalah kualitatif deskriptif. Data diperoleh melalui wawancara mendalam semi-terstruktur dengan tiga narasumber yang memegang jabatan strategis di Departement Telemarketing, yaitu satu Team Leader Departement dan dua Associate Telemarketing Manager, yang dilakukan secara daring pada periode penelitian. Data dianalisis menggunakan pendekatan analisis data kualitatif Creswell melalui tahapan pengkodean dan pengelompokan tema. Hasil penelitian menunjukkan bahwa segmentasi usia di BRI Life diterapkan melalui sistem penamaan empat kelompok segmen, yakni X1 (21–30 tahun), X2 (31–40 tahun), X3 (41–50 tahun), dan X4 (di atas 50 tahun), yang pengelompokannya diselaraskan langsung dengan struktur harga premi produk perusahaan. Secara operasional, segmentasi ini berfungsi sebagai instrumen kendali aktif manajemen untuk menyeimbangkan dua metrik KPI yang saling bertolak, yakni jumlah polis dan rata-rata nilai premi, melalui strategi penjadwalan distribusi database secara bertahap dalam satu siklus bulanan. Perbedaan karakter lintas generasi, di mana nasabah muda lebih cepat menyetujui penawaran namun rentan gagal bayar, sedangkan nasabah senior lebih sulit diyakinkan namun memiliki stabilitas pembayaran yang tinggi, mendorong penyesuaian pendekatan komunikasi TSO melalui improvisasi yang tetap berada dalam batas kepatuhan regulasi OJK. Penelitian ini juga menemukan bahwa segmentasi usia tunggal mulai menunjukkan keterbatasannya akibat menurunnya contact rate dan hambatan sistem database internal, sehingga perluasan menuju segmentasi multivariabel yang mengintegrasikan variabel geografis, perilaku, dan psikografis menjadi kebutuhan yang mendesak.
Analysis Of The Effect Of Content Marketing And Influencer Marketing On Purchase Intention Toward The Noera Beauty Brand With Product Knowledge As An Intervening Variable Khofifah, Raudhotul; Albari, Albari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9923

Abstract

This study examines the influence of content marketing and influencer marketing on consumer purchase intention toward the Noera Beauty brand, with product knowledge as an intervening variable. The research aims to understand how digital marketing strategies contribute to shaping consumer perceptions and encouraging purchasing decisions. A quantitative approach was employed by distributing an online questionnaire to 165 respondents who had been exposed to Noera Beauty promotional content on social media. Data were analyzed using a structural equation modeling approach to evaluate direct and indirect relationships among variables. The results indicate that both content marketing and influencer marketing positively affect purchase intention, both directly and indirectly through product knowledge. Furthermore, product knowledge serves as a significant mediating factor that enhances the effectiveness of digital marketing strategies in driving purchase intention. These findings highlight the strategic importance of informative content and credible influencers in improving consumer understanding and trust, ultimately strengthening interest in purchasing. This research provides valuable insights for marketers in designing more effective digital strategies within the competitive beauty industry.
The Influence of eWOM Purchase Intention with Trust Mediating Variables on MOP Beauty Product Gea Aprinda Santyadewi; Albari Albari
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 1: 2024
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i1.25266

Abstract

This research aims to determine the effect of Electronic Word of Mouth (eWOM) on purchasing intensity and trust as a mediating variable with the research object Mother of Pearl (MOP) Beauty. The sampling method used was convenience sampling, the sample used involved 280 e-commerce users who were familiar with the MOP Beauty brand. Data was collected and analyzed using Structural Equation Modeling (SEM) via SmartPLS software. The research results show that there is a positive influence of information quality, information quantity, information credibility on trust, while information usefulness has a negative influence on trust. Furthermore, trust, information quality, information credibility, information usefulness have a positive influence on purchase intention, while information quantity shows no positive influence on purchase intention. This research can contribute to understanding the role of eWOM and trust in the context of purchasing cosmetic products, especially the MOP Beauty brand, so that they pay attention to and utilize eWOM as an effective marketing tool, while strengthening consumer trust in the brand. Based on the background discussed, this research aims to analyze the relationship between eWOM and purchase intention. However, different from previous studies, this research adds trust as a mediating variable in the relationship between the dependent and independent variables. Choosing the research object Mother of Pearl Beauty is because it is a cosmetic product owned by influencer Tasya Farasya, which is one of the cosmetic brands that has the most sales in Indonesia.
The Influence of Product Quality, Service Quality, Price, and Consumer Trust on Repurchase Intention for Household Appliance Products Iza Muzaki Anwar Rosid; Albari Albari
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.52157

Abstract

This study aims to analyze the influence of product quality, service quality, price, and consumer trust on the repurchase intention of household products at Ananda Company, referring to the Theory of S-O-R (Stimulus-Organism-Response). S-O-R theory explains that product quality, service quality, price, and consumer confidence act as external stimuli that affect consumers' internal conditions in the form of consumer confidence representing the organism, which then produces a response in the form of repurchase intentions. This study employs a quantitative method using the Structural Equation Modeling (SEM) technique. Data were collected through a questionnaire distributed to 300 respondents. The results indicate that three hypotheses are supported, while four hypotheses are not supported. Service quality has a positive and significant effect on repurchase intention, product quality has a positive and significant effect on consumer trust, and consumer trust has a positive and significant effect on repurchase intention. However, service quality and price do not have a positive and significant effect on consumer trust, and price does not have a positive and significant effect on repurchase intention.
Co-Authors -, M. Fahrur Sadiq Aditha Amalia Salsabila Akbar, Aqaeda Ramadhana Al rasyid Alfa Yudishtira Anggetha, Dwi Asih Anggit Listyoningrum Anindyo Pramudito Anita Liriswati Ariyani, Riska Barokah, Sinta Bondan Satrio Kinasih Dina Febriana Anggraini Dionita Sabrina Destiya Faqih Mutaqin Gea Aprinda Santyadewi Halimatus Zahroh Helina Ananda Putri Intan Ayu Kumala Dewi Iza Muzaki Anwar Rosid Kamila, Shafa Rania Khofifah, Raudhotul Kiagus Yudi Kurniawan Kutresnaningdian, Firdha Lisda Anisa Putri Ma'arif, M. Syamsul Marziqah, Raihanah Mororizqi, Syahda Azafran Muhamad Singgih Pradipto Nabila Jihan Authalia Nurdiana, Siska Agustin Nurfauziah Nurfauziah, Nurfauziah Rahmita, Tyas Ayu Raissa Kurnia Adha Rana Fairus Hanifah Riska Ariyani Rusmala Nurul Anita Sari Salsabila, Khoirunnisa Santyadewi, Gea Aprinda Savero, Reno Ramadita Shafa Rania Kamila Sherlyanti, Devita Omaya Sinta Barokah Siska Agustin Nurdiana Sri Mulyati Suhartini Suhartini Sulni, Daffa Naufal Surya Maharani, Nanda Teo Wildan Vera Verdilla W.M. Rhomas Nabbaro AS Wahyu Putra Sie Yudi Kurniawan, Kiagus Zaenal Arifin