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All Journal Jurnal Sinergi Economic Journal of Emerging Markets Jurnal Siasat Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Indonesia Jurnal Ekonomi & Keuangan Islam SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JURNAL ILMIAH FEASIBLE (JIF) JBMR: Journal of Business and Management Review Jurnal Ecogen Jurnal Ilmiah Wahana Pendidikan JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Dynamic Management Journal Jurnal Impresi Indonesia COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Management and Business Rahmatan Lil’alamin Journal of Community Services (RLA) Unisia Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Mutiara: Jurnal Penelitian dan Karya Ilmiah Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Score: Jurnal Lentera Manajemen Pemasaran IIJSE International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Jurnal Manajemen Maranatha
Albari Albari
Jurusan Manajemen, Fakultas Bisnis Dan Ekonomika, Universitas Islam Indonesia, Yogyakarta
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The Influence of eWOM and Brand Image on Brand Trust and Purchase Intention of Mixue Ice Cream & Tea Consumers in the Special Region of Yogyakarta Marziqah, Raihanah; Albari, Albari
Journal of Business and Management Review Vol. 4 No. 9 (2023): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr49.7932023

Abstract

This research aims to explain the influence of electronic word of mouth (eWOM), brand image, brand trust, and consumer purchase intention on Mixue ice cream and tea. The respondents of this study were 190 individuals from the Yogyakarta Special Region, aged between 15 and 50 years old. Convenience sampling technique was used for sample selection, and the structural equation modeling (SEM) analysis technique was employed to test the model and hypotheses. The testing was conducted using Smart PLS Version 3.2.9 software. The results of this study indicate that eWOM has a positive and significant influence on purchase intention. eWOM also has a positive and significant influence on brand image, and a positive and significant influence on brand trust. Brand image has a positive and significant influence on brand trust, and a positive and significant influence on purchase intention. Lastly, brand trust has a positive and significant influence on purchase intention.
Analisis Strategi Penjualan Langsung Pada Produk Paccounting Oleh Manajer Pt Panemu Solusi Industri Studi Kasus: Pt Panemu Solusi Industri Wahyu Putra Sie; Albari Albari
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 2 (2023): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i2.255

Abstract

This internship report contains matters related to the marketing strategy of paccounting products at PT Panemu Solusi Indonesia which is carried out using direct marketing techniques: direct selling. PT Panemu Solusi Indonesia is a company engaged in the information and technology sector. This study uses a qualitative approach using observation and interview methods. The conclusion in this study concludes that PT Panemu Indonesia before carrying out marketing there is a target market purchase which will then carry out marketing by the sales team directly with cold calling, warm calling to direct visit techniques with sales target consumers registering and scheduling live demos to the paccounting sales team
Pengaruh Promosi melalui Media Sosial Instagram terhadap Peningkatan Penjualan di Raniapetshop Kamila, Shafa Rania; Albari, Albari
Score: Jurnal Lentera Manajemen Pemasaran Vol. 1 No. 02 (2023): November 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v1i02.129

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi media sosial intagram terhadap peningkatan penjualan di Raniapetshop. Pada penelitian ini, peneliti menggunakan pendekatan kuantitatif dengan pengambilan sampel dengan pengisian kuesioner pada google form. Penggunaan metode analisis deskriptif yang diolah menggunakan software SPSS sebanyak 70 responden. Hasil dari penelitian ini menunjukkan bahwa variable promosi tidak berpengaruh positif dan signifikan terhadap peningkatan penjualan. Adapun variable media social berpengaruh positif terhadap peningkatan penjualan. Setelah dilakukan penelitian ini selanjutnya akan dijadikan oleh Raniapetshop sebagai acuan untuk kedepannya dalam kegiatan promosi pada media social Instagram, untuk dapat mempermudah dalam penyampaian suatu informasi dengan konten-konten Instagram dan melakukan interaksi dengan konsumen sehingga nanti akan mendorong konsumen untuk berinteraksi dengan konsumen lainnya dan dapat mendorong peningkatan penjualan di Raniapetshop. Diharapkan juga untuk penelitian yang selanjutnya dapat mengembangkan model sekarang dengan penambahan variable atau boleh menggunakan model sekarang tetapi dengan konsep yang berbeda.
Pengaruh Media Sosial dan Harga terhadap Keputusan Pembelian Varian Produk Merek Apple Lini Terbaru (Citra Merek Sebagai Variabel Mediasi) Yudi Kurniawan, Kiagus; Albari, Albari
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 4 No 2 (2022): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v4i2.2022.122-134.23868

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial dan harga terhadap keputusan pembelian varian produk merek apple terbaru. Ada juga variabel brand image yang berperan dalam memediasi hubungan antara variabel media sosial dengan harga dalam variabel keputusan pembelian. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik non-probability convenience sampling yang kemudian diperoleh data dari survei kuesioner dengan total 200 responden. Pengujian model dan hipotesis menggunakan SEM dengan bantuan program AMOS. Hasil penelitian menyampaikan bahwa variabel media sosial dan harga memiliki efek positif dan bermakna terhadap variabel brand image. Kemudian variabel harga juga memiliki pengaruh positif dan bermakna terhadap variabel keputusan pembelian. Selain itu, variabel media sosial memiliki pengaruh positif namun tidak berarti terhadap variabel keputusan pembelian. Akhirnya, variabel citra merek memiliki efek negatif dan tidak berarti pada keputusan pembelian.
Analysis of the Effect of Security, Effectiveness, and Ease of BTN Mobile Services on the Mobile Banking Marketing Strategy of PT Bank Tabungan Negara (Persero) Tbk Yogyakarta Branch Salsabila, Khoirunnisa; Albari, Albari
SENTRALISASI Vol. 13 No. 3 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i3.3679

Abstract

This study aims to determine the influence of service security factors, service effectiveness, and service security in marketing strategies for PT Bank Tabungan Negara or Bank BTN KC Yogyakarta customers. This study uses a quantitative approach using the Accidental Sampling technique, which produces 100 samples. The data analysis technique is processed using IBM SPSS 26 software. The results of the study indicate that service security and service effectiveness at BTN Mobile have a significant positive effect on mobile banking marketing strategies, while ease of service does not have an influence on the mobile banking marketing strategy. This research is useful to help banks understand what factors influence marketing strategies in using mobile banking services to improve their mobile banking services so that they better meet customer needs and desires such as security, effectiveness, and ease of mobile banking services.
The influence of brand trust, brand preference and perceived value on purchase intention in local skincare products Dionita Sabrina Destiya; Albari, Albari
International Journal of Education, Vocational and Social Science Vol. 3 No. 04 (2024): November, International Journal of Education, Vocational and Social Science( I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i04.1210

Abstract

This study aims to examine the influence of brand trust, perceived value, and brand preference on purchase intention, with a case study on local skincare brands available on Sociolla. The sample size used was 186, selected through a non-probability sampling technique, specifically convenience sampling. Data analysis was conducted using the SEM technique with the help of AMOS v22 software. The results of the study indicate that brand trust and perceived value have a positive influence on brand preference. Additionally, brand trust, perceived value, and brand preference positively impact purchase intention.
The impact of e-service quality and customer satisfaction on customer behavior -, M. Fahrur Sadiq; Albari, Albari
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to explain the positive impact of e-service quality and customer satisfaction on customer behavior in e-commerce Tokopedia & Shopee. The research approach used is a quantitative approach. The population was all Indonesian people who have used e-commerce Tokopedia and Shopee. The sample was determined using a non-probability sampling method with a convenience sampling technique. The number of samples is 280 respondents. Research data were analyzed using SmartPls 4 software with Structural Equation Model (SEM) modeling. The results of SEM analysis showed that e-service quality has a positive effect on customer satisfaction, customer trust, repurchase intention, and e-wom, customer satisfaction has a positive effect on customer trust, repurchase intention, and site revisit, customer trust has a positive effect on repurchase intention, e-wom and site revisit, repurchase intention has a positive effect on e-wom, and e-wom has a positive effect on site revisit. Keywords: e-service quality, customer satisfaction, customer trust, repurchase intention, e-wom, serta site revisit.
Digitalisasi UMKM Melalui Program Sibakul Jogja dalam Upaya Peningkatan Daya Saing Nurfauziah, Nurfauziah; Albari, Albari; Suhartini, Suhartini; Mulyati, Sri
Rahmatan Lil 'Alamin Journal of Community Services Volume 4 Issue 2, 2024
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol4.iss2art1

Abstract

Perkembangan teknologi digital dewasa ini menutut pelaku usaha UMKM juga harus mengembangkan diri dan mengikuti perkembangan jaman. Pengguanaan teknologi digital diharapkan mampu mengubah cara kerja, pengolahan, penyimpanan dan juga pengiriman informasi. Digitalisasi UMKM yang beralih ke pola penjualan online melalui marketplace menjadi satu pemecahan masalah bagi UMKM untuk mampu bersaing dan tetap bertahan hidup dalam kondisi yang tidak menentu. Pendampingan pada UMKM dilakukan di Kelurahan Ngestiharjo Kecamatan Kasihan Kabupaten Bantul. Pelaku usaha UMKM di kelurahan itu hampir semua belum menggunakan teknologi digital. Pendampingan bekerja sama dengan Dinas Koperasi dan UKM DIY berupa pelatihan strategi pemasaran melalui teknologi digital. Kegiatan ini diikuti oleh perwakilan dari 20 kelompok tani se Kelurahan Ngestiharjo Kasihan Bantul. Di akhir kegiatan seluruh kelompok tani mendaftarkan diri dalam program Si Bakul Yogya yang merupakan program Diskop UKM DIY. Dengan mengikuti program SiBakul Jogja diharapkan dapat meningkatkan daya saing UMKM yang ada di Kelurahan Ngestiharjo Kasihan Bantul.
Pengaruh Kualitas Layanan dan Citra Merek terhadap Kepuasan Pelanggan dan Niat Pembelian Sewa Kost di Singgahsini Mamikos Anggetha, Dwi Asih; Albari, Albari
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 4 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v5i4.3473

Abstract

Purpose: This study explores the impact of service quality and brand image on customer satisfaction and rental purchase intention among Singgahini Mamikos users. Research Methodology: Convenience sampling was used to collect data from 200 Mamikos users who were looking for boarding houses in Jogja and Jakarta over the past six months. The analysis was conducted using Structural Equation Modelling (SEM) with AMOS to assess the relationships between variables. Results: The SEM analysis shows that service quality and brand image significantly and positively affect customer satisfaction and rental purchase intention. These results suggest that improving these factors can increase customer satisfaction and the likelihood of rental transactions. Limitations: This study's reliance on convenience sampling and focus on only two cities may limit the generalizability of the findings to broader populations or different geographic areas. Contribution: This study contributes to the understanding of how service quality and brand image drive customer satisfaction and purchase intention in the digital rental property market, thereby providing valuable insights for developing targeted business strategies.
Analisis Kualitas Layanan Aplikasi Livin by Mandiri Terhadap Kepuasan Nasabah Bank Mandiri Yogyakarta Sherlyanti, Devita Omaya; Albari, Albari
Jurnal Ecogen Vol 7, No 3 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i3.16265

Abstract

In the banking industry to realize service quality and customer satisfaction, Bank Mandiri Area Yogyakarta and the Transaction & Funding Area Unit work together to create a mobile banking product that can be useful and facilitate all types of customer transactions without having to come to a branch office. In this modern era, Bank Mandiri has issued mobile banking that is already known as Livin by Mandiri which has come with a service system, as well as with easy and modern features to support customers' daily banking transactions. This study was made to explain the influence of service quality on a Livin by Mandiri application on Bank Mandiri customer satisfaction in the Yogyakarta Area and to find the truth that the existence of Livin by Mandiri can meet customer satisfaction to transact easily and anywhere. The method used in this study is qualitative description and data collection using observation and interview techniques conducted at the time of the study. The results of the study show that the quality of service at Livin by Mandiri has met customer satisfactionKeywords: Service Quality, Customer Satisfaction, Features.
Co-Authors -, M. Fahrur Sadiq Adha, Raissa Kurnia Aditha Amalia Salsabila Akbar, Aqaeda Ramadhana Al rasyid Alfa Yudishtira Ananda Putri, Helina Anggetha, Dwi Asih Anggit Listyoningrum Anindyo Pramudito Anita Liriswati Ariyani, Riska Authalia, Nabila Jihan Barokah, Sinta Bondan Satrio Kinasih Dina Febriana Anggraini Dionita Sabrina Destiya Faqih Mutaqin Intan Ayu Kumala Dewi Kamila, Shafa Rania Kiagus Yudi Kurniawan Kutresnaningdian, Firdha Lisda Anisa Putri Marziqah, Raihanah Muhamad Singgih Pradipto Nofalia, Anisa Fanestya Nurdiana, Siska Agustin Nurfauziah Nurfauziah, Nurfauziah Rahmita, Tyas Ayu Rana Fairus Hanifah Riska Ariyani Salsabila, Khoirunnisa Santyadewi, Gea Aprinda Shafa Rania Kamila Sherlyanti, Devita Omaya Sinta Barokah Siska Agustin Nurdiana Sri Mulyati Suhartini Suhartini Sulni, Daffa Naufal Surya Maharani, Nanda Teo Wildan Vera Verdilla Wahyu Putra Sie Yudi Kurniawan, Kiagus ZAHROH, HALIMATUS