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PENDAMPINGAN PENGGUNAAN MEDIA PROMOSI INSTAGRAM PADA USAHA KONVEKSI Mariskha, Mariskha; Alhadi, Esya; Pebriyanti, Yulia
Insanta : Jurnal Pengabdian Kepada Masyarakat INSANTA: JURNAL PENGABDIAN KEPADA MASYARAKAT, Volume 2 Nomor 3, Juli 2024
Publisher : LPP ARROSYIDIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61924/insanta.v2i3.27

Abstract

Mrs. Amin's convection business was founded in 2003 or around 20 years. Based on age, this convection business is considered well established. However, in reality, this business has not experienced significant changes, starting from income ranging from IDR 2,000,000-IDR 3,000,000 per month, even since Covid-19 has experienced a decline, the business premises are still rented, and the promotional methods used are still strictly conventional. Therefore, employees who work to help convection businesses often do not come in and even quit. In fact, many customers are satisfied with the results of this convection production on the grounds that the product is comfortable to use and meets their expectations. The problem is that even with increasingly sophisticated technological changes, this business does not utilize technology in promotion and still uses word of mouth promotion. One of the social media that is often and easily used by business people to promote products, both goods and services, is the social media Instagram. The implementation method used is to create promotional designs through Instagram media and provide assistance in using Instagram social media as a promotional tool.
Perancangan Sistem Aplikasi Arsip Elektronik Berbasis Website pada Bagian Umum di Kantor DPRD Provinsi Sumatera Selatan Ramadhanty, Nyimas Virda; Firdaus, Yusnizal; Alhadi, Esya; Mariskha Z
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.449

Abstract

This research was created to design a website-based electronic filing system in the public section of the South Sumatra Province DPRD office. The method used is qualitative analysis in the form of designing a website-based electronic archive storage system in the general section of the South Sumatra Province DPRD office. The archive storage system at the South Sumatra Province DPRD office, especially in the general section, is still manual, namely using a chronological and date system, so that retrieving archives takes a long time, and requires more archive storage space. The design of a website-based electronic archive storage system can make it easier for employees to manage records and does not require a lot of equipment in storage which will take up more space. Finding archives will also be easier and faster because archives are stored electronically.
Penanganan Pencatatan Persediaan Barang Masuk dan Keluar Berbasis Aplikasi Pada Toko RH Plastik Palembang Qodri, Laila; Purwati, Purwati; Alhadi, Esya; Z, Mariskha
RENATA: Jurnal Pengabdian Masyarakat Kita Semua Vol. 3 No. 1 (2025): Renata - April 2025
Publisher : PT Berkah Tematik Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61124/1.renata.143

Abstract

Sistem pencatatan persediaan barang yang di gunakan oleh toko RH Plastik Palembang yaitu menggunakan sistem pencatatan secara manual melalui buku folio panjang atau ekspedisi, dengan adanya sistem pencatatan secara manual ini terdapat beberapa permasalahan yang di hadapi oleh toko RH Plastik yaitu penumpukkan dan keluhan pelanggan karena jumlah permintaan yang sebelumnya di konfirmasi dapat di penuhi dengan melihat persediaan di pembukuan setelah di cek ke gudang ternyata jumlah barang yang minta tidak dapat dipenuhi yang pada akhirnya pembelian di batalkan permasalahan tersebut di akibatkan karena ketidaksesuaian jumlah persediaan barang di pembukuan dengan jumlah barang di gudang. Metode yang digunakan dalam kegiatan ini adalah metode prototype dengan melakukan pengembangan perangkat lunak, kemudian dengan memberikan pelatihan dalam penggunaan aplikasi tersebut. Perancangan aplikasi persediaan barang ini bertujuan untuk membantu dalam menginput barang masuk dan keluar secara akurat pada form input stok serta dapat secara otomatis menampilkan sisa stok akhir, batas minimal dan maksimal pada form laporan produk untuk mengontrol kapan barang harus di beli agar tidak terjadinya penumpukkan dan kekurangan barang. Perancangan desain Aplikasi ini sendiri terdapat menu utama (Switchboard), login, form input stok, form input produk, form laporan produk dan form laporan transaksi
Perancangan Pemasaran Digital dan Desain Kemasan Produk Usaha Keripik Ubi Samirah Jambi Purwati, Purwati; Alhadi, Esya; Djumrianti, Desloehal; Ridhoni, Muhammad
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2023): Juni
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/jpkm.v3i1.1760

Abstract

Usaha keripik ubi Samirah Jambi memulai usahanya sejak tahun 2007 pemasaran keripik dilakukan dengan cara tatap muka langsung ke pembeli langganan di sekolah-sekolah, warung-warung, beberapa penjual bakso disekitar wilayah kelurahan Talang Banjar kota Jambi saja. Dengan terjadinya penurunan penjualan signifikan yang terjadi pada tiga tahun terakhir, mulai dari tahun 2020 hingga tahun 2022 tentunya mempengaruhi jumlah pendapatan yang diterima usaha keripik ubi Samirah. Masalah yang dihadapi usaha keripik ubi Samirah ini akan sulit teratasi bila tidak dilakukan beberapa pembenahan mulai dari kemasan, luas wilayah pemasaran dan promosi yang dilakukan hanya dari mulut ke mulut atau sistem komunikasi Word of Mouth (WOM), karena usaha keripik ubi sejenis lainnya yang merupakan pesaing usaha keripik ubi Samirah tampilan kemasan keripiknya lebih baik, luas wilayah pemasaran dan jangkauan promosinya lebih luas karena sudah menerapkan pemasaran digital dengan penjualan secara online. Berdasarkan masalah yang dihadapi oleh usaha keripik ubi Samirah, maka dilakukan pembenahan mulai dari perbaikan kemasan keripik ubi yang lebih menarik yang disertai keterangan komposisi bahan, berat bersih dan keterangan rasa keripik ubi. Untuk kendala jangkauan wilayah pemasaran dan promosi solusi yang diambil adalah dengan menggunakan media sosial Instagram.
The Effectiveness of Corporate Governance on Profit Quality Improvement in the Transportation Sector of the Indonesia Stock Exchange Janiko, Pajar; Alhadi, Esya; Lupikawaty, Marieska
Husnayain Business Review Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i1.1292

Abstract

This research explores the impact of corporate governance mechanisms, specifically institutional and managerial ownership, on the earnings quality of transportation firms listed on the Indonesia Stock Exchange between 2018 and 2022. The study utilized secondary data derived from financial reports, with multiple linear regression analysis executed via SPSS 23. The findings indicate that managerial ownership exerts a significantly positive effect on earnings quality, whereas institutional ownership demonstrates a significantly negative influence. These findings suggest that transportation companies need to enhance communication with institutional shareholders to manage short-term pressures that may lead to earnings manipulation. Additionally, increasing managerial ownership can promote higher earnings quality and sustainable company performance. For investors, this emphasizes the importance of monitoring corporate governance practices and management performance as potential indicators of earnings manipulation. Recommendations for future research include a deeper exploration of corporate governance variables, extending the study period, including more industry sectors, and also employing alternative methods for a more comprehensive evaluation of earnings quality. Overall, this study underscores the crucial role of effective corporate governance in enhancing transparency and accuracy in corporate financial reporting.
Model of Job Satisfaction and Organizational Commitment Setiawan, Heri; Herawati, Yusleli; Alhadi, Esya; Sayuti, A. Jalaludin; Rini, Rini; Bustan, Jusmawi; Desiana, Lidia
Asean International Journal of Business Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v2i1.445

Abstract

This research focuses on task-oriented leadership styles that have paid very little attention, especially in assessing the impact of task-oriented leadership styles. leadership style on psychological capital, job satisfaction and employee organizational commitment. This research further develops research on the relationship between leadership style, psychological capital, job satisfaction and employee organizational commitment in SMEs in Indonesia, especially in the city of Palembang.The research design is a research plan, namely a detailed explanation of the entire research plan starting from the formulation of the problem, objectives, description of the relationship between variables. The number of samples in this study was 180. It was found that the leadership style variable had an effect on job satisfaction, the psychological capital variable had an effect on satisfaction work, leadership style variables affect organizational commitment, psychological capital variables affect organizational commitment, and job satisfaction variables affect organizational commitment
Faktor-Faktor yang Mempengaruhi Nilai Perusahaan Sub Sektor Telekomunikasi Periode 2011-2021 Odella, Jefanya Jane; Miskiyah, Neneng; Alhadi, Esya
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 1 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11161621

Abstract

This research aims to analyze the effect of Return on Assets and Debt to Equity ratio on firm value in telecommunications sub-sector companies on the Indonesia Stock Exchange. The research data uses secondary data, data collection techniques through library research and documentation from the official IDX website. The research sample consisted of 18 companies that met the specified criteria. This study uses multiple regression analysis to evaluate the effect of Return on Assets and Debt to Equity ratio variables on firm value. The results of this research show that Return on Assets and Debt to Equity ratio significantly affect firm value.
Optimization of tourism evaluation through a website analytics dashboard at Travelogin Tour and Travel Chanthika, Nilam; Alhadi, Esya; Jauhari, Hadi
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 2 (2025): December 2025 (In Press)
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i2.97-108

Abstract

This study aims to optimize the tourism evaluation process through the design and implementation of a website-based analytic dashboard at Travelogin Tour and Travel. The research was motivated by the inefficiency of conventional methods such as Google Forms, which often result in low response rates and slow data processing. Data was collected through user feedback submitted directly on the newly developed dashboard interface, replacing the previous manual collection via Google Forms. The system was developed using the Waterfall model, consisting of stages including requirement analysis, system design, implementation, and testing. The dashboard was built using Laravel, Bootstrap, and MySQL, and features Net Promoter Score (NPS) visualizations, participant statistics, and automated summaries of feedback. The main results show that the dashboard significantly streamlines the evaluation process, facilitates faster complaint resolution, and enables more effective data-driven decision making. These improvements contribute to better tracking of customer satisfaction, enhanced service quality, and increased competitiveness for Travelogin in the tourism sector. This research demonstrates that integrating website-based analytic tools in tourism operations can support more efficient evaluation mechanisms and improve organizational performance.