<![CDATA[New media, particularly the internet, has become an integral aspect of contemporary life, fundamentally altering the ways in which individuals interact, learn, play, and access information. The continuous evolution of new media, driven by technological advancements, exerts a profound influence on its users, with implications that span various dimensions of human experience. This study aims to analyze and classify the psychological impact of new media on early childhood, specifically within the context of Bimba Rainbow Kids Sukmajaya, utilizing the K-Means data mining method. This research employs a qualitative approach to uncover the underlying factors that shape the psychological effects observed in young children. The anticipated outcomes of this study are expected to contribute significantly to the academic discourse on the influence of new media on early childhood psychology. Moreover, the findings hold potential relevance for educators, parents, teachers, policymakers, and the general public who are invested in comprehending the broader implications of new media on the psychological development of early childhood]]>
