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Analisis Semiotika Roland Barthes Dalam Lagu Rex Orange County Yang Berjudul “Happiness’’ Aulia Rizky Utami; M. Fikri Akbar; Sandy Allifiansyah
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 10 (2025): GJMI - OKTOBER
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i10.1774

Abstract

Analisis semiotika dalam lagu Rex Orange County yang berjudul “Happiness” ini bertujuan untuk mengungkap makna semiotik pada lirik lagu tersebut dengan menggunakan teori semiotika Roland Barthes yang meliputi makna denotasi, konotasi, dan mitos. Penelitian dilakukan dengan metode kualitatif interpretif dan cara berpikir induktif, yaitu menarik kesimpulan dari hal-hal yang bersifat khusus ke umum, dengan pengumpulan data melalui studi dokumen yang menelusuri berbagai sumber relevan. Hasil kajian menunjukkan bahwa makna denotasi kata “Happiness” dalam lirik lagu ini diartikan sebagai kebahagiaan, rasa senang, dan gembira, sedangkan makna konotasinya mengarah pada hubungan cinta dan kasih sayang sepasang kekasih, di mana pihak laki-laki memiliki banyak harapan yang ingin diwujudkan di masa depan bersama pasangannya agar pasangannya dapat terus bahagia. Analisis keseluruhan mengungkapkan mitos bahwa harapan merupakan hal yang dapat menguatkan sebuah hubungan, dan penulis menegaskan bahwa harapan bukanlah sesuatu yang salah selama tidak bersifat memaksa dan bertujuan untuk membahagiakan. Temuan ini berkontribusi pada kajian komunikasi visual dan budaya konsumsi dengan menunjukkan bagaimana simbol-simbol dalam musik populer membentuk pemaknaan kolektif tentang cinta, harapan, dan kebahagiaan sekaligus merefleksikan konstruksi budaya yang berkembang di masyarakat kontemporer
Analisis Resepsi Objektifikasi Perempuan dalam Video Game The Inn-Sanity Pada Kanal YouTube Windah Basudara Yesaya, Zenia Serafina; Akbar, M Fikri; Allifiansyah, Sandy
Jurnal Penelitian Multidisiplin Bangsa Vol. 2 No. 5 (2025): Oktober
Publisher : Amirul Bangun Bangsa Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpnmb.v2i5.611

Abstract

Objektifikasi perempuan dalam video game menjadi isu serius karena berpotensi menormalisasi pandangan yang merendahkan martabat perempuan, terutama saat disiarkan oleh kreator populer seperti Windah Basudara di YouTube. Penelitian ini bertujuan menganalisis resepsi audiens terhadap praktik objektifikasi dalam game The Inn-Sanity yang dimainkan oleh Windah. Pendekatan kualitatif dengan analisis resepsi Stuart Hall digunakan, menempatkan audiens sebagai pihak aktif yang menafsirkan pesan sesuai latar sosial, budaya, dan pengalaman. Sampel terdiri dari empat perempuan berusia 18–25 tahun yang menonton video gameplay secara lengkap, dipilih dengan purposive sampling. Data dikumpulkan melalui wawancara semi-terstruktur dan studi literatur, lalu dianalisis dengan model interaktif Miles & Huberman melalui reduksi, penyajian, dan penarikan kesimpulan. Hasil penelitian menunjukkan variasi resepsi: dua informan menolak representasi perempuan yang dianggap merendahkan (oppositional position), satu informan menegosiasikan penerimaan dengan tetap menyadari dampak negatif (negotiated position), dan satu informan menerima sepenuhnya gaya hiburan Windah termasuk unsur seksual (dominant-hegemonic position). Kesimpulan menegaskan bahwa pemaknaan audiens sangat dipengaruhi latar belakang dan pengalaman, sehingga posisi penerimaan beragam. Penelitian ini menekankan pentingnya literasi media digital agar audiens lebih kritis, serta mendorong kreator konten menghadirkan hiburan yang lebih etis dan berperspektif kesetaraan gender.
Komunikasi Partisipatif dan Produksi Kreatif Bank Sampah Anggrek dalam Komunikasi Lingkungan Mitigasi Banjir di Ciliwung Wulandari, Dhesi Kusuma; M. Fikri Akbar; Sandy Allifiansyah
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.659

Abstract

This study explores the practice of participatory communication and creative production implemented by the Anggrek Waste Bank along the Ciliwung River as an educational strategy for flood disaster mitigation. The research aims to understand how community-based waste management initiatives can serve as platforms for environmental learning and social empowerment. Using a qualitative approach with a case study method, this study investigates social dynamics, interaction patterns, and meanings constructed by residents through collaborative waste management and creative production activities. Data were collected through observation, in-depth interviews, and documentation. The findings reveal that participatory communication is manifested not only in formal education, counseling, or campaigns, but also in everyday interactions, creative workshops, and collective community work. Creative products such as recycled crafts, soap made from used cooking oil, and eco enzymes function as symbolic communication media that persuasively convey ecological messages while providing tangible economic benefits. These practices foster a sense of ecological responsibility, strengthen social solidarity, and enhance community resilience to flooding. This study concludes that participatory communication integrated with creative production serves as an effective model for promoting sustainable behavior and community-based flood mitigation in urban environments.
Strategi Komunikasi Interpersonal Anak Sulung dalam Menjaga Keterikatan Emosional Pasca Kematian Ayah kansa, Tumadir A; Akbar, M. Fikri; Allifiansyah, Sandy
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 2 (2025): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i2.3647

Abstract

The death of a father, as the central family figure, triggers significant changes in family structure and dynamics, necessitating effective communication strategies to maintain emotional bonds among members. This study explores the interpersonal communication strategies used by the eldest child to preserve emotional attachment with the mother and younger siblings after the father's death. Employing a qualitative phenomenological approach, the research examines the eldest child's role as an emotional mediator, practical supporter, and family bond strengthener through in-depth interviews and non-participant observation with bereaved families. Key findings reveal dominant strategies including open communication, structured empathy, active listening, conflict mediation, and clear role and responsibility allocation to minimize ambiguity. These practices foster a sense of security, solidarity, and family adaptation to the new circumstances. Theoretically, this study enriches family communication literature in crisis contexts; practically, it provides recommendations for counselors, social workers, and family members to design communication interventions supporting recovery and cohesion post-loss. The impact of this research lies in its potential to guide family communication frameworks and psychosocial support programs, ensuring that grieving families can transform loss into resilience and sustain long-term relational well-being.
Resepsi Penonton terhadap Konflik Keluarga Film ‘Andai Ibu Tidak Menikah dengan Ayah’ azizah ali, wafiq; Akbar , M. Fikri; Allifiansyah, Sandy
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 2 (2025): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i2.3653

Abstract

This study analyzes how viewers perceive family conflicts in the film Andai Ibu Tidak Menikah dengan Ayah (If Mom Hadn't Married Dad). The main focus of this analysis is the absent father figure, the mother's sacrifice, and the film's impact on children's mental health. The purpose of this study is to determine how viewers perceive the family conflicts depicted in the film. Qualitative methods were used to conduct a reception analysis using Stuart Hall's encoding/decoding model. This analysis was conducted through in-depth interviews with seven informants. Three types of audience positions were identified in this study: dominant-hegemonic, negotiated, and oppositional. The dominant-hegemonic position shows that the audience understands the film's message in accordance with the filmmaker's intentions, while the negotiated position shows that the audience provides critical interpretations. The film not only successfully conveys moral principles about sacrifice, responsibility, and the importance of family communication, but also encourages viewers to reflect on themselves.
The Relationship of Group Cohesiveness to Decision Making on Consuming Electronic Cigarettes in FISH UNJ Female Students Allifiansyah, Sandy; AKBAR, FIKRI; Azizah, Dinda Putri; Alifa, Inaya Aqilah; Rahma, Hafidzah Fatinah; Atsyah, Jasmine Syifa Shadrina; Purba, Rachel Margaret; Tridewi, Sylfani
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3678

Abstract

This study examines the relationship between group cohesiveness and decision-making to consume e-cigarettes among female students at the Faculty of Social Sciences (FIS), State University of Jakarta (UNJ). Group cohesiveness is defined as the strength of bonds between group members, encompassing interpersonal attachment, shared goals, and group activities. The study adopts a quantitative approach using bivariate analysis methods, including normality tests, linearity tests, simple linear regression, t-tests, and chi-square tests, to analyze the influence of group cohesiveness on decision-making. The results reveal that while group cohesiveness has a positive relationship with the decision to consume e-cigarettes, the effect is not statistically significant. Key findings highlight that group cohesiveness is characterized by emotional closeness, social interaction, and a sense of belonging. However, decision-making regarding e-cigarette consumption is influenced more by individual comfort and social dynamics within the group. The study concludes that group cohesiveness, though important for fostering a sense of belonging and interaction, does not significantly drive the decision to consume e-cigarettes. This research underscores the need for educational programs to raise awareness of the positive and negative impacts of group cohesiveness and the health risks associated with e-cigarette use. Specific initiatives targeting female students are recommended to mitigate the adoption of risky behaviors influenced by peer groups.
THE INFLUENCE OF XAVIERA COC COMPETENCE ON THE INTEREST IN LEARNING OF FEMALE STUDENTS OF THE FACULTY OF SOCIAL SCIENCES AND LAW, UNIVERSITAS NEGERI JAKARTA Camelia, Lorra; Yoelianto, Haura Zahra; Wijanarko, Dewandaru Satryo; Rangga, Rangga; Sutiyono, Citra Amalia Putri; Ramadhan, M Rendy; Fikri, M; Allifiansyah, Sandy
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3680

Abstract

This study aims to analyze the influence of Xaviera's appearance, knowledge, skills, and engagement as an influencer on the respondents' interest in learning and developing public speaking skills. A survey was conducted among 50 respondents to evaluate their views on various aspects of Xaviera's personal branding, such as the way she looks, the influence of content on understanding, and the impact of interaction with the audience. The results showed that most respondents gave a positive assessment of Xaviera's appearance and understanding of personal branding, with an average score close to the “Strongly Agree” category on various questions. In addition, Xaviera is also considered to have a high curiosity in exploring new things and being able to apply her analytical skills on various occasions. In terms of skills, the majority of respondents feel inspired by the content presented, and Xaviera's interaction with the audience is considered effective in supporting the understanding of the messages conveyed. Although there were a number of neutral respondents, the overall results showed that Xaviera had a significant positive impact on increasing the learning interest and public speaking skills of its audience. This research provides insight into the importance of consistency in personal branding and effective communication skills in inspiring and increasing audience engagement.  
PELATIHAN KOMUNIKASI PEMASARAN PELAYANAN PRIMA BAGI PEMILIK HOMESTAY DI DESA MARGALUYU, BANDUNG) Romli, Nada Arina; Dewi, Euis Puspita; Sujatini, Siti; Allifiansyah, Sandy
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 1 (2025): JANUARI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v4i1.106

Abstract

Margaluyu Village is one of the tourist villages located in Bandung Regency, West Java, which has extraordinary natural potential. Margaluyu Village has long been inaugurated as a tourist village that is often a destination for domestic and foreign tourists. However, currently, there are not many homestay facilities in Margaluyu Village that have excellent hospitality service standards, so this activity aims to provide knowledge and skills to homestay owners regarding quality excellent service that can be provided by simple homestays. The methods used in this activity are socialization, training and counseling, as well as consultation and technical guidance. The stages of the activity begin with the preparation, implementation and evaluation stages. The focus of the material given to participants is on the elements of excellent service, namely on improving hospitality capabilities and creating tour packages for homestay owners.
SOSIALISASI TANGKAL RADIKALISME DI KALANGAN ANAK - ANAK KOMUNITAS MAT PECI CILIWUNG JAKARTA Sandy Allifiansyah; Mitra Mustaricha; Qoryna Noer Seyma El Farabi; Salma, Muthia; Muhammad Vahlevi Rizal; Zacky Sazari Putra
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 2 (2025): JUNI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v4i2.125

Abstract

This community service focuses on efforts to prevent radicalism among children of the Mat Peci Ciliwung Community in Jakarta. The goal is to provide an understanding of national values, tolerance, and diversity from an early age. The methods used include socialization, training, discussion, and a child-friendly educational approach. Activities are carried out interactively through the delivery of visual materials and question and answer sessions. The results of the community service show an increase in children's understanding of the dangers of radicalism and the emergence of enthusiasm in expressing opinions and participating in discussions. This socialization is effective in forming children's characters who are critical, tolerant, and have a strong sense of nationalism.
PELATIHAN PUBLIC SPEAKING BAGI ANAK-ANAK KOMUNITAS MAT PECI CILIWUNG UNTUK MENINGKATKAN PARTISIPASI PUBLIK DALAM ISU LINGKUNGAN M. Fikri Akbar; Sandy Allifiansyah; Mutmainah, Mia; Muhammad Dika Octaviano; Gina Rahmani; Zacky Sazari Putra
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 2 (2025): JUNI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This service focuses on improving the public speaking skills of the children of the Mat Peci Ciliwung Community to encourage public participation in environmental issues. The goal is to equip children with effective communication skills and confidence in conveying ideas. The implementation methods include socialization, interactive training, speaking simulations, and ongoing mentoring and evaluation. Participatory and educational approaches are used to adjust the material to the needs of the participants. The results of the service show a significant increase in children's confidence in public speaking, as demonstrated by their enthusiasm when practicing speaking and involvement in discussions. This program also provides a strong foundation for the desire to train and strengthen the role of children in voicing environmental issues in their communities.