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All Journal JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Indonesian Journal of Business Analytics (IJBA) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset dan Inovasi Manajemen
Neng Siti Komariah
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Variasi Produk dan Kepercayaan Pelanggan terhadap Loyalitas Pelanggan Melalui Variabel Intervening Keputusan Pembelian di Grup Order pada Album K-Pop: Studi Kasus pada Fanbase SEVENTEEN Anna Wijayanti; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 3 (2024): Agustus: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i3.4053

Abstract

This research aims to find out whether purchasing decisions can influence product variety and customer trust in customer loyalty to SEVENTEEN's K-Pop album. The method used in this research is quantitative. The sample used was 100 respondents and focused only on the SEVENTEEN fanbase. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. The data analysis technique uses the SmartPLS 4.0 software statistical method. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Product variations do not have a positive and significant effect on purchasing decisions, 2). Customer Trust has a positive and significant effect on Purchasing Decisions, 3). Product variety has a positive and significant effect on customer loyalty, 4). Customer Trust has a positive and significant effect on Customer Loyalty, 5). Purchasing Decisions have a positive and significant effect on Customer Loyalty, 6). Purchasing Decisions are not able to fully mediate Product Variations on Customer Loyalty, 7). Purchasing Decisions are able to fully mediate Customer Trust towards Customer Loyalty.
Pengaruh Social Media Marketing dan Brand Ambassador melalui Brand Trust terhadap Kepuasan Pelanggan pada Produk Glad2Glow di Kota Bekasi Ririn Dwi Astuti; Hadita Hadita; Neng Siti Komariah
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 3 (2026): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i3.6571

Abstract

This study aims to examine and analyze the influence of Social Media Marketing and Brand Ambassador on Customer Satisfaction through Brand Trust among Glad2Glow product users in Bekasi City. This research employed a quantitative method with a purposive sampling technique. The sample consisted of 160 respondents who were Glad2Glow users residing in Bekasi City and had used the product at least once. Data were collected through the distribution of online questionnaires and analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method with the assistance of SmartPLS 4.0 software. The results indicate that Social Media Marketing and Brand Ambassador have a positive and significant effect on Brand Trust. In addition, Social Media Marketing and Brand Ambassador also have a positive and significant effect on Customer Satisfaction. Brand Trust is proven to have a positive and significant effect on Customer Satisfaction. Furthermore, Brand Trust is able to mediate the influence of Social Media Marketing on Customer Satisfaction and also mediate the influence of Brand Ambassador on Customer Satisfaction among Glad2Glow product users in Bekasi City.
Co-Authors Alysha Lathifah Andrian Angga Fathi Farahat Anna Wijayanti Bunga Nur Kaunaini Dewi Puspaningtyas Faeni Febi Rahmawati Fikri , Adi Wibowo Noor Hadita Hadita Haryudi Anas Indah Rizki Maulia Jasmine Egy Oktavia Rosita Sari Jeremy Steven Jumawan Kania Rifdah Gunawan Misbahul Anwar Mohammad Fahrizal muhamad rokib Muhammad Dzaky Muhammad Rizky Gemis Nida Luthfi Azizah Nurisnaini Putri Nurul Cahyani Pratiwi Nila Sari Ririn Dwi Astuti Rizka Rahmah Nabiilah Rofiyta Miladiyah Salsabilah, Firyaal Samsul Bachri Sari, Rycha Kuwara Tegar Setiawan Yayan Hendayana