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All Journal JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Indonesian Journal of Business Analytics (IJBA) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Riset dan Inovasi Manajemen
Neng Siti Komariah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Viral Marketing, Desain Produk Melalui Citra Merek sebagai Variable Intervening terhadap Minat Beli Sepatu Aerostreet : Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya Kania Rifdah Gunawan; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 3 (2024): Agustus: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i3.4052

Abstract

This research aims to find out whether Brand Image can influence Viral Marketing and Product Design on Purchase Intention in Aerostreet Shoes products at the Faculty of Economics and Business, Bhayangkara University, Greater Jakarta. The method used in this research is a quantitative method. The sample used was 170 respondents and focused on students at the Faculty of Economics and Business, Bhayangkara University, Jakarta Raya. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. Data analysis techniques use statistical methods with SmartPLS 4.0 software. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Viral Marketing has a positive and significant effect on Purchase Intention, 2). Product Design has a positive and significant effect on Purchase Intention, 3). Viral Marketing has a positive and significant effect on Brand Image, 4). Product Design has a positive and significant effect on Brand Image, 5). Brand Image has a positive and significant effect on Purchase Intention, 6). Brand Image is able to fully mediate Viral Marketing on Purchase Intention, 7). Brand Image is able to fully mediate Product Design on Purchase Intention.
Pengaruh Variasi Produk dan Kepercayaan Pelanggan terhadap Loyalitas Pelanggan Melalui Variabel Intervening Keputusan Pembelian di Grup Order pada Album K-Pop: Studi Kasus pada Fanbase SEVENTEEN Anna Wijayanti; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 3 (2024): Agustus: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i3.4053

Abstract

This research aims to find out whether purchasing decisions can influence product variety and customer trust in customer loyalty to SEVENTEEN's K-Pop album. The method used in this research is quantitative. The sample used was 100 respondents and focused only on the SEVENTEEN fanbase. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. The data analysis technique uses the SmartPLS 4.0 software statistical method. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Product variations do not have a positive and significant effect on purchasing decisions, 2). Customer Trust has a positive and significant effect on Purchasing Decisions, 3). Product variety has a positive and significant effect on customer loyalty, 4). Customer Trust has a positive and significant effect on Customer Loyalty, 5). Purchasing Decisions have a positive and significant effect on Customer Loyalty, 6). Purchasing Decisions are not able to fully mediate Product Variations on Customer Loyalty, 7). Purchasing Decisions are able to fully mediate Customer Trust towards Customer Loyalty.
Co-Authors Alysha Lathifah Andrian Angga Fathi Farahat Anna Wijayanti Bunga Nur Kaunaini Dewi Puspaningtyas Febi Rahmawati Fikri , Adi Wibowo Noor Hadita Hadita Haryudi Anas Indah Rizki Maulia Jasmine Egy Oktavia Rosita Sari Jeremy Steven Jumawan Kania Rifdah Gunawan Misbahul Anwar Mohammad Fahrizal muhamad rokib Muhammad Dzaky Muhammad Rizky Gemis Nida Luthfi Azizah Nurisnaini Putri Nurul Cahyani Pratiwi Nila Sari Rahma Afrilia Putri Rizka Rahmah Nabiilah Rofiyta Miladiyah Salsabilah, Firyaal Samsul Bachri Sari, Rycha Kuwara Tegar Setiawan Yayan Hendayana