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All Journal JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Indonesian Journal of Business Analytics (IJBA) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset dan Inovasi Manajemen Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi)
Neng Siti Komariah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Catering Ar-Risalah di Kota Bekasi Febi Rahmawati; Hadita Hadita; Neng Siti Komariah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2115

Abstract

Currently, many Micro, Small and Medium Enterprises are taking part in the culinary sector. In West Java, especially the city of Bekasi, people engaged in Micro, Small and Medium Enterprises in the culinary world (catering) are not difficult to find. The large number of actors involved in the culinary world in the city of Bekasi has made competition between Micro, Small and Medium Enterprises increasingly tight. The presence of Ar-Risalah Catering services can make it easier to fulfill needs at every event, especially for customers who don't want to bother with providing food and food service at parties or events. The purpose of this research is to find out whether there is an influence of Product Quality and Service Quality on Customer Satisfaction at Ar-Risale Catering in Bekasi City. The research uses quantitative methods through questionnaires and data from the results of the questionnaire will be processed and tested using SPSS 27 Version. Based on the results of this research, it is concluded that Product Quality and Service Quality have a partially significant effect on Customer Satisfaction.
Pengaruh Social Media Marketing, Inovasi Produk, dan Persepsi Harga Terhadap Minat Beli Pada Smartphone Xiaomi Seri Redmi: (Studi Kasus Mahasiswa Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya) Jeremy Steven; Neng Siti Komariah; Haryudi Anas
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.282

Abstract

This research was conducted to determine the partial or simultaneous influence of the independent variables, namely Social Media Marketing, Product Innovation, and Price Perception on the dependent variable, namely Purchase Interest. This research uses quantitative methods. The population in this study were students of the Management Study Program, Faculty of Economics and Business, Bhayangkara University, Jakarta Raya. Determining the sample size for this study used the purposive sampling method with the Slovin formula with a sample size of 100 respondents. Based on the research results, it is known that: 1) The results of this research show that the Social Media Marketing variable influences the interest in purchasing Xiaomi Redmi series smartphones. 2) The results of this study show that the Product Innovation Variable has no effect on Purchase Interest in the Xiaomi Redmi series Smartphone. 3) The results of this research show that the Price Perception Variable influences Intention to Buy Xiaomi Redmi Series Smartphones. 4) The results of this research show that the variables Social Media Marketing, Product Innovation, and Price Perception have an influence on Purchase Interest in the Xiaomi Redmi series Smartphone.
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan Melalui Word Of Mouth Pada UMKM Bakso Perintis Bogor Mohammad Fahrizal; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.284

Abstract

This study aims to determine whether the Quality of Service Product Quality on Customer Satisfaction Through Word Of Mouth at UMKM Bakso Perintis Bogor. The method used in this study is a quantitative method. The population in this study were consumers at Bakso Perintis customers who live in Perumahan Pura Bojong Gede, Jalan Boulavard Timur Raya, Tajur Halang District, Tajur Halang Village, Bogor, West Java. The use of samples in this study used a non-probability sampling technique with the calculation of the Lemeshow formula, which obtained 100 consumers. Data analysis using Smart PLS 3.0. The analysis methods used are descriptive analysis, validity test, reliability test, r-square test, q-square test and hypothesis test. The results of the study indicate that: 1). Service quality cannot directly affect word of mouth. 2). Product quality cannot directly affect word of mouth. 3). Service quality can affect customer satisfaction. 4). Product quality can affect customer satisfaction. 5). Word of mouth cannot directly affect customer satisfaction. 6). Word of mouth does not mediate service quality on customer satisfaction. 7). Word of mouth does not mediate product quality on customer satisfaction.
Pengaruh Kualitas Pelayanan dan Kemudahan Transaksi Terhadap Kepuasan Pelanggan Pengguna Aplikasi Maxim Di Bekasi Muhammad Rizky Gemis; Neng Siti Komariah; Haryudi Anas
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk melihat pengaruh kualitas pelayanan dan kemudahan transaksi terhadap kepuasan pelanggan pengguna aplikasi Maxim Di Bekasi. Populasi dalam penelitian ini adalah pelanggan pengguna aplikasi Maxim di Bekasi. Penentuan jumlah sampel penelitian ini menggunakan metode non probability sampling menggunakan teknik convenience sampling dengan rumus hair diperoleh sampel 100 responden. Rancangan yang digunakan dalam penelitian ini adalah pengujian hipotesis dengan menggunakan SPSS Versi 26.Dari hasil penelitian ini dalam uji parsial (T) menjelaskan bahwa variabel kualitas pelayanan memiliki pengaruh positif terhadap kepuasan pelanggan. Variabel kemudahan transaksi secara parsial memiliki pengaruh positif dan signifikan. Dari hasil uji simultan (F) menyatakan bahwa secara simultan variabel kualitas pelayanan dan kemudahan transaksi secara simultan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Pada uji determinasi (R2) didapatkan hasil bahwa variabel kualitas pelayanan dan kemudahan transaksi berpengaruh dengan variabel kepuasan pelanggan sebesar 47,6%Penelitian ini dapat dijadikan bahan referensi untuk penelitian selanjutnya dan dapat menjadi referensi bagi pengembangan ilmu pengetahuan tentang ilmu manajemen pemasaran yang berkaitan dengan kualitas pelayanan dan kemudahan transaksi terhadap kepuasan pelanggan. Penelitian selanjutnya dapat memperluas variabel penelitian yang dapat berpengaruh terhadap kepuasan pelanggan. Selain itu, mampu memberikan perubahan atas penelitian ini.
PENGARUH FAKTOR EMOSIONAL DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI KOPI BELAKANG RUMAH BUNDA (Studi Kasus Pada Pelanggan Kopi Belakang Rumah Bunda Bekasi) Muhammad Dzaky; Neng Siti Komariah; Haryudi Anas
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.325

Abstract

Penelitian ini dilakukan guna mengetahui pengaruh Emosional dan Kualitas Pelayanan terhadap Kepuasan Pelanggan. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah pelanggan kopi Belakang Rumah Bunda. Penentuan jumlah sampel penelitian ini menggunakan metode purposive sampling dengan rumus lemeshow dengan jumlah sampel 100 responden. Berdasarkan hasil penelitian ini dalam Uji Parsial (T) ditemukan bahwa variabel Emosional secara parsial memiliki pengaruh positif terhadap Kepuasan Pelanggan. Variabel Kualitas Pelayanan secara parsial memiliki pengaruh positif dan signifikan. Dari hasil Uji Simultan (F) menyatakan bahwa secara simultan variabel Emosional dan Kualitas Pelayanan secara simultan berpengaruh positif dan signifikan terhadap Kepuiasan Pelanggan. Pada uji determinasi (R2) didapatkan hasil bahwa variabel Emosional dan Kualitas Pelayanan berpengaruh dengan variabel Kepuasan Pelanggan sebesar 52,1%.
PENGARUH KUALITAS PRODUK, SOCIAL MEDIA MARKETING, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA RUBY BEADED BAG (Studi Kasus Pada Konsumen Ruby Beaded Bag) Bunga Nur Kaunaini; neng siti komariah; haryudi anas
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.339

Abstract

Penelitian ini dilakukan guna mengetahui pengaruh Kualitas Produk, Social Media Marketing, dan Persepsi Harga terhadap Keputusan Pembelian. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah konsumen Ruby Beaded Bag. Penentuan jumlah sampel penelitian ini menggunakan metode purposive sampling dengan rumus cochran dan jumlah sampel 100 responden. Metode analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa: 1) Kualitas Produk tidak berpengaruh terhadap Keputusan Pembelian pada konsumen Ruby Beaded Bag, 2) Social Media Marketing berpengaruh signifikan dan positif terhadap Keputusan Pembelian, 3) Persepsi Harga berpengaruh signifikan dan positif terhadap Keputusan Pembelian, 4) Kualitas Produk, Social Media Marketing, dan Persepsi Harga berpengaruh secara simultan terhadap Keputusan Pembelian.
Pengaruh Brand Image dan Cita Rasa terhadap Keputusan Pembelian Melalui Minat Beli pada Richeese Factory Golden City Kota Bekasi Nurul Cahyani; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 3 (2024): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i3.1183

Abstract

The purpose of this research is to determine the influence on Brand Image and Taste at Richeese Factory on Purchasing Decisions through Purchase Intention. In this research, quantitative research methods were used and un obtaining samples the author used Non-Probability Sampling techniques. The number of samples used in this research was 100 respondents, where the focus of these respondents was consumers of Richeese Factory Golden City, Bekasi City.
The Influence of Brand Image, Product Quality and Price Perception on Purchase Decisions on Camille Beauty Masks (Case Study on FEB Students of the Management Study Program Class of 2021, Universitas Bhayangkara Jakarta Raya) Rahma Afrilia Putri; Neng Siti Komariah; Haryudi Anas
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 02 (2025): Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v3i02.646

Abstract

This study aims to analyze the influence of Brand Image, Product Quality and Price Perception on the purchase decision of Camille Beauty Mask products. The research method used is the puposive sampling method by distributing questionnaires to respondents. The data analysis technique in this study uses SPSS version 26 analysis. The results show that Brand Image does not have a significant effect on purchase decisions, although it is statistically significant. On the other hand, the variables of Product Quality and Price Perception are the more dominant factors in influencing the purchase decision on Camille Beauty masks. This research provides important implications for companies to pay more attention to Product Quality and Price Perception factors to improve purchasing decisions among consumers.
The Influence of Product Quality, Sales Promotion, and Brand Equity on Customer Loyalty Level : Case Study on PT. Krama Yudha Ratu Motor Jakarta Neng Siti Komariah; Pratiwi Nila Sari; Misbahul Anwar; Andrian
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14472

Abstract

This study is to determine how far the influence of Product Quality, Sales Promotion and Brand Equity on the Level of Consumer Loyalty using a quantitative approach, data collection using questionnaires, data that has met the validity test, reliability test, and classical assumption test. Through the F test, it can be seen that product quality, marketing strategy, and promotion are worthy of testing brand variables. While the data analysis used multiple linear regression analysis. The results of the study showed that the most positive and significant influence on the level of Consumer Loyalty is Product Quality, Sales Promotion, and Brand Equity. PT. Krama Yudha Ratu Motor must continue to maintain what has been considered good and continue to improve to fix anything that is considered less good.
Pengaruh Kepemimpinan, Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Guru Pada Yayasan Nurul Iskandar Samsul Bachri; Jumawan; Indah Rizki Maulia; Neng Siti Komariah
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 2 (2025): July (2025)
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i2.474

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan, motivasi kerja, dan disiplin kerja terhadap kinerja guru pada Yayasan Nurul Iskandar. Menggunakan jenis penelitian kuantitatif dengan teknik sensus, seluruh populasi yang berjumlah 42 guru Yayasan Nurul Iskandar dijadikan sampel. Metode analisis data menggunakan SEM-PLS, diolah melalui perangkat lunak SmartPLS versi 4.0.9.9. Hasilnya menunjukkan kepemimpinan tidak berpengaruh positif dan signifikan terhadap kinerja guru. Motivasi kerja berpengaruh positif dan signifikan. Sementara itu, disiplin kerja berpengaruh positif namun tidak signifikan terhadap kinerja guru. Implikasinya, peningkatan kinerja guru di Yayasan Nurul Iskandar lebih bergantung pada aspek motivasi kerja
Co-Authors Alysha Lathifah Andrian Angga Fathi Farahat Anna Wijayanti Bunga Nur Kaunaini Dewi Puspaningtyas Febi Rahmawati Fikri , Adi Wibowo Noor Hadita Hadita Haryudi Anas Indah Rizki Maulia Jasmine Egy Oktavia Rosita Sari Jeremy Steven Jumawan Kania Rifdah Gunawan Misbahul Anwar Mohammad Fahrizal muhamad rokib Muhammad Dzaky Muhammad Rizky Gemis Nida Luthfi Azizah Nurisnaini Putri Nurul Cahyani Pratiwi Nila Sari Rahma Afrilia Putri Rizka Rahmah Nabiilah Rofiyta Miladiyah Salsabilah, Firyaal Samsul Bachri Sari, Rycha Kuwara Tegar Setiawan Yayan Hendayana