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All Journal Jurnal Ilmiah Edunomika (JIE) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Jurnal Umum Pengabdian Masyarakat (JUPEMAS) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Pemberdayaan Ekonomi dan Masyarakat Economic Development Progress
Sarwoto
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THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH) Sri Winda Hardiyanti Damanik; Fitrianingsih; Sarwoto; Indah Permata Sari
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.957

Abstract

The television media advertising variable (X1) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that television media advertising is one of the determining factors that influence consumer buying interest. the better the television media advertising used by the company, the more interest in buying it will increase in consumers. The reputation variable (X2) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that reputation is one of the determining factors that influence consumer buying interest. The better the company's reputation, the more consumers' buying interest will increase. The information quality variable (X3) has no effect on the buying interest variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that the quality of information is not the main factor that determines consumer buying interest. Information quality is not a variable that influences the level of consumer buying interest. Television media advertising variables (X1), reputation (X2) and quality of information (X3) simultaneously influence purchase intention (Y) among Tokopedia consumers in Tebing Tinggi. meaning that if advertisements on television media, reputation, quality of information get better then consumer buying interest will be higher and this applies if the three independent variables are good/high.
THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE INFLUENCE OF PERCEIVED PRODUCT QUALITY AND BRAND IMAGE ON REPURCHASE DECISIONS AT ROMA TOP TEBING TINGGI Sarwoto; Buaya, Nurhafizah; Hartanto, Bobby; Suci Etri Jayanti. S; Fitrianingsih
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1359

Abstract

The purpose of this research is to know the Influence of Perceived Quality Product And Brand Image On Repruchasing Decisions Through Customer Satisifications As Variabel Intervening At Roma Top Tebing Tinggi. This research was doing at Roma Top’s customer. The research was Descriptive and quantitative methods of data analysis. Sampling techniques used accidental sampling to decide 95 respondents. Data collection uses atechniques questionnaire. Data analysis methods using Structural Equation Model (SEM) based Partial Least Square (PLS 3.0). The result from Smart PLS 3.0 at this research : 1) Perceived Quality Product has a significant influence on Customer Satisfication. 2) Brand Image has a significant influence on Customer Satisfication. 3) Perceived Quality Product does not have significant influence on Repurchasing Decisions. 4) Brand Image has a significant influence on Repurchasing Decisions. 5) Customer Satisfications does not have a significant influence on Repurchasing Decisions. 6) Perceived Quality Product does not have a significant influence on Repurchasing Decisions through Customer Satisfication. 7) Brand Image does not have a significant influence on Repurchasing Decisions through Customer Satisfication
INFLUENCE OF PRODUCT QUALITY,PRICE AND BRAND IMAGE ON PURCHASING DECISIONS FOR MS GLOW COSMETICS IN TEBING TINGGI CITY WITH LABELSHALAL AS A MODERATING VARIABLE Sarwoto; Ferdinand Simanjuntak; Rani Puspita Sari
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 2 (2024): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.1777

Abstract

This research seeks to examine the impact of product quality, pricing, and brand image on consumers' decisions to purchase Ms. Glow products in Tebing Tinggi, taking into account the moderating variable of a halal label. The study aims to ascertain whether these effects are direct or indirect in nature. It falls under the category of explanatory research, which elucidates the causal relationships among variables through hypothesis testing. The study involved a sample of 96 respondents, selected through accidental sampling, consisting of individuals who had previously purchased MS Glow products. Data analysis encompassed a Validity Test, Reliability Test, and Hypothesis Testing (t Test), and the data processing was carried out using SmartPLS version 3.0 software. The findings indicate that product quality does not exert a significant influence on purchasing decisions for Ms. Glow products in Tebing Tinggi. In contrast, pricing has a discernible impact on purchasing decisions for Ms. Glow products in the city. Furthermore, brand image plays a significant role in influencing consumers' decisions to purchase Ms. Glow products in Tebing Tinggi. However, it was observed that the presence of a halal label did not significantly affect purchasing decisions for Ms. Glow products in the city. Additionally, the halal label does not act as a moderator in influencing the relationship between product quality, pricing, and brand image on consumers' purchasing decisions for Ms. Glow products in Tebing Tinggi.
Co-Authors Alfina Yusra Andy Wijaya Hasibuan Ari Syahputra Atmaji Bobby Hartanto Buaya, Nurhafizah Cahyadi, Willy Cai Cen, Cia Deddy Dwi Arseto Didik Gunawan Dirgantini, Devi Dita Triana Ferdinand Simanjuntak Hanna Sajidah Sinaga Haya Haratikka Imelda Mardayanti Indah Permata Sari Indra Welly Arifin Irham Lubis Ivana Supi Al’amudi M Dian Andika M.Alang Khairunnizar Ma'Arif, Miftachul Nurwijayanti Rahayu, Kiki Rani Puspita Sari Sarjiyanto Sri Winda Hardiyanti Damanik Suci Etri Jayanti. S Wahyudi, Lilik Winggi Tria Cahya Yenni Arfah