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All Journal MANDAR: Management Development and Applied Research Journal Metta : Jurnal Ilmu Multidisiplin Almufi Jurnal Pengabdian kepada Masyarakat Sultra Journal of Economic and Business Multiverse: Open Multidisciplinary Journal Economics, Business, Management, & Accounting Journal Sultra Jurnal Pengabdian Masyarakat

Djauhar, Asri

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Author-ID : 2271122

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Analisis Perubahan Struktur Ekonomi Dan Sektor Unggulan Kota Kendari Tahun 2010-2020 Puspitaningsih, Andriani; Djauhar, Asri; Permana, Teguh
Metta : Jurnal Ilmu Multidisiplin Vol. 1 No. 3 (2021)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/metta.v1i3.1480

This study aims to determine changes in the structure and leading sectors in the City of Kendari. This research is a quantitative research using secondary data from BPS in the form of GRDP of Kendari city based on the business field in 2010-2020. The results showed that the economic structure of the city of Kendari is dominated by the retail wholesale trade sector and the construction sector. Where in 2010 the trade sector gave the largest contribution to GRDP, but in 2020 the construction sector dominates the contribution to GRDP. The results of other studies show that the leading sector in the city of Kendari is the corporate services sector from 2010-2020. The implication of the results of this study is that the city of Kendari as a service city needs to make changes to urban planning related to trade. And as a city that has advantages in the service sector, it is necessary to issue policies that support service improvement in order to increase the value of the contribution of the service sector in the city of Kendari considering that the city of Kendari is not superior in terms of agriculture.

Analisis Potensi Ekonomi di Provinsi Sulawesi Tenggara Permana, Teguh; Djauhar, Asri; Puspitaningsih, Andriani; Surianti
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 3 No. 2 (2023): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v3i2.33

This study aims to determine the economic potential in Southeast Sulawesi province based on 17 economic sectors. This research is a quantitative study using the LQ analysis tool. Based on research results, the economic potential in Southeast Sulawesi province is relatively stable as indicated by the LQ value, where the mining and quarrying sector occupies the first position as the leading sector. The implication is that the mining and quarrying sector is still a priority in supporting the economy in the province of Southeast Sulawesi. This must be supported by involving more local communities so that the impact can be felt more for the people of Southeast Sulawesi in particular and Indonesia in general

Identifikasi Sektor Unggulan di Kabupaten Konawe Selatan Puspitaningsih, Andriani; Permana, Teguh; Djauhar, Asri
Multiverse: Open Multidisciplinary Journal Vol. 2 No. 3 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/multiverse.v2i3.1200

This research delves into the identification of key sectors in South Konawe District, utilizing Location Quotient (LQ) analysis to focus on the base sector. The findings highlight three sectors with LQ values exceeding 1: (1) agriculture, forestry, and fisheries, (2) mining and quarrying, and (3) transportation and warehousing. These sectors emerge as leading contributors, underlining their pivotal role in the local economy. The results provide crucial insights for crafting effective regional development strategies and optimizing resource allocation. Moreover, the recognition of these leading sectors equips policymakers and stakeholders with a strategic framework for targeted interventions, fostering not only economic resilience but also sustainable growth in South Konawe District.

Pendampingan dan Penguatan Masyarakat dalam Perencanaan Partisipatif di Kelurahan Bungkutoko Kota Kendari Brata, Joko Tri; Ruksanan, Ruksanan; Djauhar, Asri
Almufi Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Desember (2024)
Publisher : Yayasan Almubarak Fil Ilmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63821/ajpkm.v4i2.370

Tujuan kegiatan ini adalah untuk pengembangan Perencanaan yang partisipatif dengan pendekatan yang melibatkan berbagai pemangku kepentingan, termasuk masyarakat, dalam proses pengambilan keputusan dan perencanaan dan pengembangan serta penguatan organisasi. Metode yang digunakan adalah metode partisipatif untuk mengumpulkan data dan informasi dari masyarakat, dengan metode pelaksanaan Pemberdayaan kelompok dengan Proses pembelajaran orang dewasa. Hasil pendampingan adalah pelatihan anggota LPM dan ibu ibu kelompok UMKM di Kelurahan Bungkutoko dilakukan dengan memberikan pelatihan dan upaya peningkatan kemampuan anggota LPM ibu ibu rumah tangga yang mengusahakan produk olahan, dan memberikan bimtek Perencanaan dan kewiraushaan dan serta upaya pemasaran digital.

PKM Penguatan Masyarakat Kapasitas Masyarakat Kelurahan Bungkutoko Brata, Joko Tri; Ruksanan, Ruksanan; Djauhar, Asri
Sultra Jurnal Pengabdian Masyarakat Vol 1 No 2 (2025): Sultra Jurnal Pengabdian Masyarakat
Publisher : Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sjpm.v1i2.705

Tujuan Kegiatan Pengabdian Pada Masyarakat ini adalah untuk pengembangan partisipatif masyarakat dengan pendekatan yang melibatkan berbagai pemangku kepentingan, termasuk masyarakat, dalam proses pengambilan keputusan dan perencanaan dan pengembangan serta penguatan organisasi. Metode yang digunakan adalah metode partisipatif untuk mengumpulkan data dan informasi dari masyarakat, dengan metode pelaksanaan Pemberdayaan kelompok dengan Proses pembelajaran orang dewasa. Hasil pendampingan adalah pelatihan anggota LPM dan ibu ibu kelompok UMKM di Kelurahan Bungkutoko dilakukan dengan memberikan pelatihan dan upaya peningkatan kemampuan anggota LPM ibu ibu rumah tangga yang mengusahakan produk olahan, dan memberikan bimtek Perencanaan dan kewiraushaan dan serta upaya pemasaran digital

STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN (STUDI KASUS PADA RUMAH MAKAN BAKSO SOLO KELURAHAN WAWOTOBI KECAMATAN KONAWE KABUPATEN KONAWE) Dwi Ayu, Windi; Sahyunu, Sahyunu; Djauhar, Asri
Sultra Journal of Economic and Business Vol 6 No 1 (2025): Edisi April 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sjeb.v6i1.1089

Penelitian ini menyelidiki strategi pemasaran yang diterapkan oleh Rumah Makan Bakso Solo di Kelurahan Wawotobi, Kabupaten Konawe, dalam upaya meningkatkan penjualan mereka. Rumah Makan Bakso Solo telah menjadi ikon kuliner lokal dengan ciri khasnya sendiri di daerah tersebut. Berbagai strategi pemasaran yang efektif telah digunakan, termasuk fokus pada kualitas produk, penetapan harga yang bersaing, promosi yang tepat, dan pelayanan yang ramah. Pelatihan karyawan dan adaptasi terhadap tren pasar juga menjadi aspek penting dalam keberhasilan strategi pemasaran mereka. Penelitian ini juga mengidentifikasi faktor-faktor pendukung kesuksesan strategi pemasaran, termasuk kualitas produk yang tinggi, kreativitas dalam promosi, pelayanan yang ramah, dan konsistensi dalam kualitas dan layanan. Implikasi dan rekomendasi yang dihasilkan dari penelitian ini mencakup meningkatkan kualitas produk dan variasi menu, promosi yang lebih agresif melalui media sosial, dan pelatihan reguler untuk karyawan. Kesimpulan dari penelitian ini menekankan pentingnya adaptasi terhadap tren pasar, fokus pada kualitas produk dan layanan, serta sinergi antara berbagai strategi pemasaran untuk mencapai kesuksesan dalam penjualan dan keberlanjutan bisnis

ANALISIS PENGELOLAAN KEUANGAN DANA DESA Djauhar, Asri; Manan, La Ode Abd.; Awit, Daswin
Sultra Journal of Economic and Business Vol 1 No 2 (2020): Edisi Oktober 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine the Village Fund Management in Togomangura Village. To achieve these objectives, qualitative research methods are used to decipher data descriptively. Data collection techniques are done by observation, interviews, and documents and archives using qualitative descriptive analysis techniques. The results showed: 1). For the stages of village financial planning in Togomangura Village, the Togomangura village government has managed the village fund finances in accordance with Permendagri Number 113 of 2014 concerning Village Fund Financial Management. 2). For the Village Fund budgeting phase in Togomangura Village, it has been carried out in accordance with existing principles, namely by budgeting village funds in accordance with the RKP of the Village that was determined at the planning stage and in accordance with Permendagri Number 113 of 2014 concerning Village Financial Management. 3). The implementation of Village Fund Financial Management in Togomangura Village has been very good and in accordance with applicable regulations namely Permendagri No. 113 of 2014 concerning the implementation of village finances and the PDTT Permendes Number 19 of 2017 concerning Priorities for the Use of Village Funds in 2018. 4). The administration of the Village Fund Financial Management Program in Togomangura Village is already good, because it is in accordance with applicable regulations namely Permendagri No. 113 of 2014 concerning the implementation of village finance. 5). Village Fund Financial Reporting in Togomangura Village is not in accordance with Permendagri No. 113 of 2014 concerning village financial management. This is evidenced by the late TPK Field and Village Treasurers in submitting reports. 6). Monitoring of Village Funds by the BPD, it can be concluded that the BPD in carrying out its functions runs well but is less than optimal. This is because there are several factors that create obstacles, namely Human Resources (HR) so that the awareness of BPD members is less than optimal in carrying out their duties and functions. 7). The use of Village Funds in Togomangura Village in 2018 is not in accordance with the priority of use according to the PDTT Regulation No. 19 of 2017 concerning the priority of using Village Funds in 2018. 8). Inhibiting factors in the management of the Village Fund in Togomangura Village, namely: Human Resources, Late Reporting, Internet Networks, Community Understanding, Poor Coordination.

PENGARUH PEMILIHAN LOKASI TERHADAP USAHA DAGANG RITEL DI KECAMATAN BARUGA KOTA KENDARI ., Hartati .; Hamyat, Hasby; Djauhar, Asri
Sultra Journal of Economic and Business Vol 2 No 1 (2021): Edisi April 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Ada beberapa hal yang perlu diperhatikan pelaku usaha dalam memulai usahanya yakni menerapkan konsep marketing mix berupa Product, Price, Place dan Promotion (4P). Perencanaan dengan konsep tersebut memudahkan pelaku bisnis pemula (start up) dalam mengembangkan bisnisnya. Kotler (2009) berpendapat bahwa place atau tempat menentukan arti penting dari kegiatan bisnis untuk membuat produk dengan mudah diketahui dan diperoleh oleh seorang pelanggan dan tentunya selalu tersedia untuk pelanggan. Tujuan penelitian ini untuk mengetahui apakah pengaruh pemilihan lokasi berpengaruh positif dan signifikan terhadap usaha dagang ritel di Kecamatan Baruga Kota Kendari. Dengan teknik analisis data regresi linear sederhana dengan menggunakan program SPSS versi 20.0 for windows.Penentuan jumlah sampel melalui teknik Purposive sampling , sebanyak 30 responen. Hasil analisis menunjukan pemilihan lokasi berdampak positif dan signifikan terhadap usaha dagang ritel di Kecamatan Baruga Kota Kendari.

PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA DI KABUPATEN MOROWALI Djauhar, Asri; Tovan, Tovan; Suharlian, Suharlian
Sultra Journal of Economic and Business Vol 2 No 2 (2021): Edisi Oktober 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine and analyze the effect partially and simultaneously of the brand image consisting of corporate image, product image, and user image on purchasing decisions for Yamaha Motorcycles in Morowali Regency. This type of research is a quantitative study using 120 respondents who were taken by accidental sampling technique. The data collection used a questionnaire and analyzed using multiple linear regressionThe results of the study found that (1) there was a partially positive and significant influence of corporate image on purchasing decisions, (2) there was a partially positive and significant effect of product image on purchasing decisions, (3) there was a partial positive and significant effect of user image on the decision. purchase, (4) there is a positive and significant effect of corporate image, product image, and user image simultaneously on purchasing decisions for Yamaha Motorbikes in Morowali Regency.

THE INFLUENCE OF INDIVIDUAL CHARACTERISTICS AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT. BOSOWA BERLIAN MOTOR, KENDARI BRANCH Zainuddin, Zainuddin; Djauhar, Asri; HM, Suyuti
Sultra Journal of Economic and Business Vol 2 No 1 (2021): Edisi April 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine the effect of individual characteristics and work environment on employee performance at PT. Bosowa Berlian Motor, Kendari Branch. The sample in this study were as many as 43 respondents who were taken census at PT. Bosowa Berlian Motor, Kendari Branch. This study uses multiple linear regression analysis tools. The study results found that simultaneously individual characteristics and work environment have a positive and significant effect on employee performance. Partially individual characteristics and work environment have a positive and significant effect on employee performance.

Co-Authors ., Hartati . Andriani Puspitaningsih Awit, Daswin Baso, Nasir Andi Brata, Joko Tri Dwi Ayu, Windi Farih, Muhammad Hamyat, Hasby HM, Suyuti Imadani Andjasmara, Ryan Juliani, Lilis Kusuma, Elli Manan, La Ode Abd. Manan, La Ode Abdul Ningsi, Jumria Nurlela Nurlela Ridha Taurisma Lajaria Ruksanan, Ruksanan Sahyunu, Sahyunu Subhan Subhan Suharlian, Suharlian Surianti Tandipayuk, Grace Permatasari Taufik, Ali Teguh Permana Titop, Herman Tovan, Tovan Umi Pausia, Nurul Z, Muslimin Zainuddin, Muh Zabir Zainuddin, Muhammad Zabir Zainuddin, Zainuddin

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