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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL PENDIDIKAN TAMBUSAI Manuju : Malahayati Nursing Journal MANAJEMEN DEWANTARA JURNAL REKAYASA Jurnal Civronlit Unbari Jurnal Kesehatan Tambusai Journal of Infrastructural in Civil Engineering (JICE) Civil Engineering Collaboration Jurnal Teknik Sipil Journal Of World Science Jurnal Teknik Sipil Institut Teknologi Padang
Rita Anggraini
Program Studi Magister Kimia, FMIPA, ITB,
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Dentistry Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation

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Journal : MANAJEMEN DEWANTARA

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PENGARUH GAYA HIDUP, HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN SEPEDA LISTRIK (STUDI KASUS PELANGGAN DI TOKO SINAR BIKE KABUPATEN MERANGIN) Anggraini, Rita
MANAJEMEN DEWANTARA Vol 8 No 3 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

This research aimsto analyze the influence of lieftyle, Rice And Product Quality On Electric Bicycle Customer Satisfaction (Case Study Of Customers At The Sinar Bike Shop, Merangin Regency). In the modern era, transportation is a means of supporting human daily life. This reseaech isa quantitative method with data collection using a total of 153 customers at the sinar bike shop. Validity test analysis technique, correlation reabiliti test of classical assumtionsmultiple linier regresioin analysis and hypothesis testing. The result of the research show that lifestyle does not partially have appositive and significan effect on customer satisfaction (t = 1.033), (0,001<0,05). While price positive and significant effect on customer statisfaction (t = 3.089), (0.000 < 0.05), while product quality has appositive and significant effect on customer satisfaction (t =7.314), (0.000 < 0.05)simultaneously, these tree variable have a significant effect oncustomer satisfaction (F = (63.142), (0.000< 0.05). adjuster R is 0.551. whinch means all independent variable can influence 50,5% while 40,5% can be influenced by factors in conclusion, this research confirms that price anad product quality play an importan role in sahping customer satisfaction at the Sinar Bike Shop in Merangin district, while lifestyle doesnothave a significat influence.
Co-Authors A, Herlian A, Panthera Ali Djamhuri Aqsa, Uscita Puspa Asrullah Asrullah, Asrullah Duddy Fajriansyah Endang Lastinawati, Endang Hafiz, Mohd Hayati, Rizki Indra Farni M. Zakirullah Mega Yunanda, Mega murdiyanto, joko Pusvita, Ema Rama Albefanido Risayanti Rosyana, Rosyana Sembiring, Rodiatul Hasanah Sitorus, Saur Meliana Tiarnida Nababan Trisnawati, Ice Triwahyudi, Raja Nurrahman Widyantara, Aji Bagus Yanti Sri Rejeki Zulfi Hendri