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All Journal JDM (Jurnal Dinamika Manajemen) Cakrawala Management Business Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Pengabdian UNDIKMA Jurnal Manajemen Informatika dan Bisnis Digital Indonesian Journal of Advanced Research (IJAR) ABDIMU Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi
Martiyanti, Dwi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Pengabdian UNDIKMA

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Pelatihan Pembuatan Search Engine Optimization (SEO) sebagai Upaya Mengoptimalkan Pemasaran Digital UMKM Martiyanti, Dwi; Alghifari, Muhammad Farhan; Aisyah, Sayyidah
Jurnal Pengabdian UNDIKMA Vol. 5 No. 2 (2024): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i2.10938

Abstract

This community service aims to increase the knowledge and skills of Daengta Roti Balikpapan MSME managers in optimizing digital marketing through the use of Search Engine Optimization (SEO). The method of implementing this service uses training, which includes socialization, discussion, and mentoring. The target of this activity is to strive for optimal use of the Google site through SEO to increase visitors and buyers. The evaluation instrument for this activity uses a questionnaire and is analyzed descriptively. The results of this service show that Daengta Roti Balikpapan MSMEs have the knowledge and skills to operate and manage SEO well. MSME players also understand the steps to attract and increase the number of visits through Search Engine Optimization (SEO) by adding descriptions for products, adding information on Google Maps, connecting to Instagram or Facebook, and creating a Google site.
Strengthening the Capacity of Micro Enterprises Through Google Business Profile-Based Digitalisation Strategies Martiyanti, Dwi; Gusti Noorlitaria Achmad; Arvita Rahmawati; Purwadi, Purwadi; Muhammad Wasil
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.19059

Abstract

This community service program aims to enhance the skills of MSME partners of MeykeTalentCookies Balikpapan in utilizing Google Business Profile to support business sustainability. The program was implemented through socialization activities, interactive discussions, and hands-on assistance, with a focus on creating and managing Google Business Profile and Google Maps accounts. Program evaluation employed a qualitative descriptive approach, with data collected through interviews and observations. The evaluation results indicate an improvement in participants’ understanding and skills related to the use of Google Business Profile. This improvement is reflected in the high level of participant engagement and their ability to independently apply and manage the platform. The program is expected to optimize the utilization of existing digital strategies, increase product visibility, and enhance the competitiveness of the MSME partner.
Co-Authors Aisyah, Sayyidah Alfeliza, Inaya Alghifari, Muhammad Farhan Ambarita, Nita Priska Aprilia, Wiena Aritejo, Bayu Aji Arvita Rahmawati Asrillah, Nurul Aulia, Zahra Azzahra, Alifia Nadya Barus, Alexander Basu Swastha Dharmmesta Bayu Dewanto, Bayu Fadillah, Fathia Aulina Nurul Fajrillah, Fajrillah Fitriyani, Siti Gusti Noorlitaria Achmad Herning Indriastuti Irsan Tricahyadinata Melda Aulia Ramadhani Muhamad Amir Ariandi Muhammad Rinaldi Muhammad Wasil Musharofah, Siti Nuraeni, Hera Nuriana, Nuriana Piji Pakarti Purwadi Purwadi Raihany, Raysha Fadillah Sahid Susilo Nugroho Said, Arvin Sarifudin, Muhammad Sembiring, Hendri Siti Maria Winda Sari, Priandarina Wulandari, Hanisa