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All Journal Tadulako Journal Sport Sciences And Physical Education Jurnal TIN Universitas Tanjungpura Medical Journal of Indonesia YUME : Journal of Management Jurnal Ilmiah Manajemen Kesatuan Jurnal Mimbar: Media Intelektual Muslim dan Bimbingan Rohani Prosiding Seminar Nasional Pendidikan, Bahasa, Sastra, Seni, dan Budaya Majapahit Journal of Islamic Finance and Management Majapahit Journal of Islamic Finance dan Management Jurnal Mimbar: Media Intelektual Muslim Dan Bimbingan Rohani Journal of Social Work and Science Education Dharma Pendidikan Jurnal Ners dan Kebidanan (Journal of Ners and Midwifery)
Anis Anis
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Majapahit Journal of Islamic Finance and Management

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The Influence of Customer Purchase Behavior and Trust on Corporate Sustainability Dimension of Tokopedia Brand Reputation in South Cikarang Anis, Anis; Setyaningrum, Retno Purwani
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.451

Abstract

The rapid development of e-commerce in Indonesia has changed people's shopping behavior from conventional to digital, which has an impact on aspects of corporate sustainability, including brand reputation. Tokopedia as one of the leading e-commerce platforms, needs to understand the factors that influence the sustainability of its company, especially in terms of consumer purchasing behavior (Customer Purchase Behavior) and customer trust (Trust). The purpose of this study is to analyze the Influence of Customer Purchase Behavior and Trust on the Corporate Sustainability Dimensions of Tokopedia's Brand Reputation in South Cikarang. This study uses quantitative methods, The population in this study was Tokopedia e-commerce users, totaling 134 people. The sample used was a saturated sample, namely using the entire population as a sample of 134 respondents. Data processing used the SmartPLS version 3.0 analysis tool. The results of the analysis obtained were reputation Tokopedia in South Cikarang. Trust does not have a positive effect on Tokopedia's brand reputation in South Cikarang. Customer purchasing behavior does not have a positive effect on corporate sustainability through the mediation of Tokopedia's brand reputation in South Cikarang. Trust does not have a positive effect on corporate sustainability through the mediation of Tokopedia's brand reputation in South Cikarang.
Co-Authors A.A. Ketut Agung Cahyawan W Alawiyah, Desi Albertus Purwaka Alifiah Nurachmana Andi Yasmon Arindra Trisna Widiansyah, Arindra Trisna Badaruddin, Moh Candra Ali Budiman Bela Burhanuddin Burhanuddin Gatot Heru Pranjoto, Gatot Heru Imansyah, Farizal Indra Perdana Jumadi Kusnadi Kusnadi Lanos, Muhsana El Cintami Makhmud Zulkifli Pratama, Theo Yolanda Rahmatullah Rahmatullah Rahmatur Aji, Bagas Retno Purwani Setyaningrum SETYAWAN, BAGUS Sitti Hartati Hairuddin Sunarti Yusmaniar Yusmaniar