Article Per Year (5 Year)
p-Index From 2020 - 2025
2.217
P-Index
This Author published in this journals
All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Journal of Business Management and Economic Development Jurnal Sains Komputer dan Sistem Informasi Jurnal Kompetitif Bisnis
Bakti, Dadang Karya
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
FAKTOR-FAKTOR KEPUTUSAN PEMBELIAN KERIPIK PISANG ASKHA JAYA Karinina, Annisa; Bakti, Dadang Karya; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the factors of the decision to buy Askha Jaya banana chips. The method used in this study is a descriptive method with a qualitative approach. The result of this study is that banana chips in Lampung are so identical to Askha Jaya and become the most preferred product for consumers because of the distinctive taste that distinguishes it from other brands so that there are 5 factors formed after the interview. The first factor is the product attribute factor related to the taste of Askha Jaya banana chips which has characteristics in the seasoning, affordable prices, a comfortable place with a storefront arrangement that is pleasing to the eye and a large parking lot, and packaging that is various and safe to take to distant places. Cultural factors consisting of consumers who come to male-dominant stores, as well as the widely known brand name Askha Jaya so that it becomes a reason for consumers to return to shopping for banana chips there every time they come to Lampung, social factors are a social interaction of an Askha Jaya consumer who is able to influence others to choose Askha Jaya banana chips, Personal factors include consumer lifestyles that follow trends, social status which is a demand to be more prestigious, jobs and economic situations that support consumers to be able to maintain their loyalty to Askha Jaya banana chips, and personality and self-concept that greatly influence, psychological factors that are a learning process for consumers, therefore the arrival of consumers to Askha Jaya stores certainly has its own purpose that can provide benefits for those consumers or those around them.
STRATEGI MAXIM MENGEMBANGKAN TRANSPORTASI UNTUK MEMBERIKAN PELAYANAN DAN KENYAMANAN DI BANDAR LAMPUNG Yolanda, Indah Noversi; Bakti, Dadang Karya; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine Maxim's strategy in developing public transportation to provide user services and convenience. The theory used is the theory of customer satisfaction according to Parasuraman which contains 5 service dimension indicators including Reliability, Responsiveness, Assurance, Empathy, and Tangibles. The method in this research is to use qualitative research methods with descriptive analysis techniques and data collection techniques by interviews. The results of the study show that the maxim strategy is to offer online-based transportation services that are cheaper than its competitors, as well as a reservation feature, and a distinctive feature, namely the color yellow as branding and promotion with jackets, helmet stickers and banners, providing guarantees of legal protection for drivers, guarantee time and costs for customers, provide services in a non-discriminatory manner to all customers, and provide rules that must be obeyed and carried out by drivers. The researcher's suggestion is for Maxim City of Bandar Lampung to provide training facilities for drivers, improve the application system used, add payment features via e-wallet, and follow up strictly on drivers who commit violations in providing services to customers.
KETERLIBATAN PETANI KOPI PEREMPUAN DALAM MENUNJANG KEBERLANJUTAN PERTANIAN KOPI DI DESA RIGIS JAYA KABUPATEN LAMPUNG BARAT: di Desa Rigis Jaya Kabupaten Lampung Barat Fadhel, Muhammad Syah; Bakti, Dadang Karya; Saptiani, Winda
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explains the involvement of women coffee farmers in supporting the sustainability of coffee farming in Rigis Jaya Village, West Lampung Regency. The research method used was qualitative with data collection techniques through in-depth interviews with female coffee farmers in Rigis Jaya Village. The results showed that women coffee farmers are involved in supporting the sustainability of coffee farming, this can be seen in the marketing sector, ecological, economic and social sectors. In terms of marketing, women farmers are involved in selling the harvest of coffee cultivation to coffee collectors. this is shown by women farmers participating in packaging coffee beans that will be submitted to collectors. Furthermore, based on observation, Rigis Jaya coffee has social media and a website to market coffee to customers. Involvement in the ecological sector, namely in terms of fertilisation with organic fertiliser, pest control by spraying and maintaining coffee plants, weed control, and picking. Involvement in the economic sector, namely in helping family income by being involved in coffee cultivation, fruit and vegetable cultivation, goat and cow farming, and there are female farmers who also work as village clerks to support the family economy. Involvement in the social sector, women coffee farmers join the Women Farmers Group (KWT) which meets every month, by being active in the Women Farmers Group (KWT) is able to get training in managing coffee farming. This research has important implications for local governments and related stakeholders to develop programmes and policies that support the development of women farmers. Agricultural counselling and financial funding can assist women farmers in supporting the sustainability of coffee farming.
ANALISIS KEPUTUSAN DALAM PEMBELIAN TERPENGARUH DARI BRAND AMBASSADOR DAN PERSEPSI HARGA (STUDI KASUS KONSUMEN SCARLETT WHITENING YANG BERDOMISILI DI BANDAR LAMPUNG) Vera, Gadah Uli Mazza; Bakti, Dadang Karya; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 3 No. 3 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/jkb.v3i3.430

Abstract

Tujuan dilakukannya riset ini adalah ingin melihat seberapa besar variabel keputusan pembelian dipengaruhi faktor brand ambassador maupun persepsi harga studi fokus kepada konsumen Scarlett Whitening di Bandar Lampung. Pendekatan kuantitatif yang menggunakan jenis penelitian explanatory research dipilih untuk digunakan pada penelitian. Populasi pada penelitian melibatakan responden berjumlah 100 orang yang diambil dari masyarakat Bandar Lampung dengan masalah kulit kusam dan merupakan pengguna produk Scarlett Whitening. Sampel ditentukan dengan teknik accidental sampling dalam hal ini merupakan masyarakat khusus domisili Bandar Lampung. pengumpulan data menggunakan kuisioner yang disebarkan memakai Google Form khusus kepada masyarakat yang berdomisili Bandar Lampung secara daring melalui berbagai aplikasi sosial yaitu Instagram dan WhatsApp. Teknik analisis memakai beberapa uji terdiri dari uji terhadap validitas, uji tingkat reliabilitas, regresi linier berganda, uji parsial (t), uji simultan (F), dan uji koefisien determinasi (R2) yang dilakukan memakai program perhitungan SPSS 26 (Statistical Package for Social Science). Hasil pada riset ini bahwa keputusan pembelian Scarlett Whitening di Bandar Lampung telah dipengaruhi positif dan signifikan baik persial maupun simultan oleh brand ambassador dan persepsi harga. Sedangkan nilai R-square 0,507 yang berarti Brand Amabassador dan Persepsi Harga berpengaruh signifikan sebesar 50,7%.
Co-Authors Adistya, Diang Afdhila, Riska Nur Agung, Maulana Ali, Supri Aprilani, Deddy Erlangga, Fendry Fadhel, Muhammad Syah Gandasurya, Dilan Darizki Harori, M. Iqbal Hasanah, Jamingatun Hizrani, Hizrani Karinina, Annisa Mahardi, Yoan Firdaus Nugeraha, Prasetya Putri, Annisa Dwi Saptiani, Fenny Saptiani, Winda Sari, Susi Amelia Dela Sindiantika, Nafa Indah Subagja, Ghia Thoriqsyah, Hafidz Toni Wijaya, Toni Vera, Gadah Uli Mazza Yolanda, Indah Noversi