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All Journal GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Nova Bernedeta Sitorus
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Religion Arts Humanities Economics, Econometrics & Finance Physics Social Sciences Other

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Antecedents Sensory Appeal And Consequences It Recommend Intention, Revisit Intention, Willingness To Buy Culinary Product Juliana Juliana; Amelda Pramezwary; Arifin Djakasaputra; Jimmy Muller Hasoloan Situmorang; Nova Bernedeta Sitorus; Fachrurazi Fachrurazi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4695

Abstract

The goal of this study was to see if Cultural Experience, Excitement, Health Concern, and Sensory Appeal had an effect on Recommendation Intention, Recurrence Intention, and Willingness to Buy Culinary Product. This study's population consists of tourism tourists who visit Medan City's culinary tourism. This study's sample size was 200 people. This is a quantitative study using a survey method. In this study, a questionnaire was used to collect data. Domestic tourists who visited Medan City culinary tourism were distributed online questionnaires to respondents using a Non Probability Sampling approach using purposive sampling with the criteria that tourists had visited Medan City culinary tourism once a year. PLS-SEM is used to analyze data. The findings revealed that Cultural Experience, Excitement, and Health Concern variables had a positive influence on Sensory Appeal, and Sensory Appeal variables had a positive influence on Recommend Intention, Revisitation Intention, and Willingness to Buy Culinary Product.
Co-Authors Amelda Pramezwary Anugerah Agungputranto Desideria Lumongga Dwihadiah Dewi Yanti Diena Mutiara Lemy Djakasaputra, Arifin Dr. Adolf J.N. Parhusip Fachrurazi Hubner, Ira B. Juliana Juliana Juliana Liyushiana, Liyushiana Muhammad Khadry Ngatemin Pramono, Rudy Situmorang, Jimmy Muller Hasoloan