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All Journal E-Journal of Tourism ASEAN Journal on Hospitality and Tourism Journal of Tourism and Creativity Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Applied Science in Tourism Destination
Widana, Ida Bagus Gede Agung
Bali Tourism Polytechnic
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Effectiveness of Instagram Social Media as a Promotional Media at Bali Zoo Gianyar Tourist Attraction Widyantara, I Made Sugi; Mertha, I Wayan; Widana, Ida Bagus Gede Agung
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11187

Abstract

Bali Zoo Gianyar tourist attraction is one of the tourist attractions that uses social media, especially Instagram as a promotional medium, therefore it is very important to know the effectiveness of social media in promoting a tourist attraction. The purpose of this study was to determine the effectiveness of Instagram social media as a promotional medium for Bali Zoo Gianyar tourist attraction. The respondents used were 100 domestic tourists with a quantitative approach with the AIDA analysis model. The results of this study show the Attention dimension (effectiveness = 75.6%); Interest dimension (effectiveness = 78.6%); Desire dimension (effectiveness = 68.5%); and Action dimension effectiveness = 68.1%). From the percentage results for each AIDA dimension, Instagram social media @BaliZoo is effective as a promotional medium for Bali Zoo Gianyar Tourist Attraction.
Does Memorable Tourism Experience (MTE) Influence Revisit Intention of Domestic Tourists? (A Case Study at Tanah Lot Tourist Attraction, Tabanan Regency) Wiryaguna, I Gede Patria; Susianti, Hartanti Woro; Widana, Ida Bagus Gede Agung
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11188

Abstract

A Memorable Tourism Experience (MTE) is a notable experience that travelers recall and build on when describing a visit to a particular tourism location. This experience can be used to assess the level of interest and its influence on the likelihood of returning to the destination. The purpose of this study is to look into the impact of MTE on the likelihood of domestic tourists returning to Tanah Lot Tourist Attraction in Tabanan Regency. The research employs a quantitative approach, using both primary and secondary data sources. Data from 350 respondents were collected via a questionnaire and subsequently analyzed using multiple linear regression techniques with SPSS version 25 for Windows. The findings indicate that the dimensions of hedonism, local culture, refreshment, involvement, meaningfulness, and knowledge have a positive and significant effect on the revisit intention of domestic tourists to Tanah Lot Tourist Attraction. Conversely, the dimension of novelty has a positive but not significant effect. The simultaneous test shows that MTE has a positive and significant effect on the revisit intention of domestic tourists to Tanah Lot Tourist Attraction. The determination test results reveal an R² value of 0.636, indicating that Memorable Tourism Experience accounts for 63.6% of the variance in revisit intention among tourists at Tanah Lot Tourist Attraction. The remaining 36.4% is influenced by other variables not examined in this study.
Pengaruh E-WOM Pada Media Sosial Terhadap Keputusan Berkunjung Wisatawan Gen Z Ke Kawasan Strategis Pariwisata Daerah Canggu Saraswati, Nyoman Galuh Narendraswari; Widana, Ida Bagus Gede Agung; Liestiandre, Hanugerah Kristiono
Journal of Tourism and Creativity Vol. 8 No. 1 (2024): Pemberdayaan Masyarakat
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v8i1.45513

Abstract

This study aims to determine the effect of e-wom variables, including the dimensions of intensity, positive valence, negative valence, and content, partially or simultaneously on the decision to visit Gen Z tourists in the Canggu KSPD. The population in this study were domestic tourists, generation Z, with a sample size of 322 respondents using a non-probability sampling technique. Data collection was carried out through a survey method using a research instrument in the form of a questionnaire. The analysis technique used is multiple linear regression analysis. The results of this study indicate that there is an influence of the e-WOM dimensions of intensity, positive valence, negative valence, and content, which have a significant effect partially and simultaneously.
Co-Authors Anom Hery Suasapha Aridayanti, Dewa Ayu Nyoman Bila, Aura Salsa Dewi, Ni Putu Nadia Puspita Diah Cynthia Putri Dianasari, Dewa Ayu Made Lily I Wayan Mertha I Wayan Mertha Ida Bagus Putra, Negarayana Kristiono Liestiandre, Hanugerah Kusuma, Anak Agung Istri Arikania Lilasari, Luh Nyoman Tri Luh Yusni Wiarti Lukia Zuraida Maun, Maria Redempta Tirtanadi Ni Made Eka Mahadewi Ni Made Tirtawati Ni Putu Oka Agustini Saraswati, Nyoman Galuh Narendraswari Stefanie, Dewi Susianti, Hartanti Woro Wahyundi, Rega Aldiaz Widyantara, I Made Sugi Wiryaguna, I Gede Patria