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All Journal Hasanuddin Economics and Business Review Amsir Management Journal Amsir Community Service Journal Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Balance: Jurnal Ekonomi Jurnal Ilmiah Manajemen & Kewirausahaan
Ali, Rustan
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Customer Value and Brand Image on Customer Satisfaction Ali, Rustan; Muslimin, Ulyana; Dinsar, Arfandy
Amsir Management Journal Vol. 1 No. 1 (2020): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v1i1.15

Abstract

This research aims to reveal and analyze how much influence customer value and brand image to customer satisfaction PT Bussan Auto Finance Parepare. In this research, the authors used a sample with the Slovin formula to obtain a sample size of 383 customers. The data analysis technique used to process the questionnaire result data was multiple linear regression analysis. The results showed that all independent variables, namely customer value (0.441) and brand image (0.484), had a positive and significant effect on the dependent variable, in this case, customer satisfaction at PT Bussan Auto Finance Parepare, this is evidenced by the statistical results Fhitung of 353.562 with a significance value of 0.000. Therefore the significance value is smaller than 0.05. So this research is successful in proving the hypothesis which states that it is assumed that customer value and brand image have partially and simultaneously positive effects on customer satisfaction at PT Bussan Auto Finance Parepare.
Co-Authors Alimuddin, Firman Anggerwati, A. Indah Atrimus, Sebsem BEDDU, MEGAWATI Dinsar, Arfandy HARTATI Imanuel, Haryo Crysti M, Muh. Ilham Marlina, Ana Masud, Anis Anshari Muslimin, Ulyana Nisrina, Ulfah Laila Nur, Irawati Nurfadhilah, Nurfadhilah Putra, Anugra Try Rifani, Riza Amalia Saad, Anwar Saripah Saripah, Saripah Syahban Mada Ali Syamsuriani, Syamsuriani Tijjang, Bakhtiar Umar, Fahruddin