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All Journal IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature JMM (Jurnal Masyarakat Mandiri) EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Riset dan Inovasi Pembelajaran Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Dedikasi: Jurnal Pengabdian Masyarakat Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Ceddi Journal of Education Jurnal MEKOM: Media Komunikasi Pendidikan Kejuruan
Nur Fahmi Akhmad
Institut Teknologi Dan Bisnis Nobel Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Akselerasi Daya Saing Produk Rumput Laut melalui Transformasi Digital Pemasaran Berbasis Platform Online Hidayat, Andi Ircham; Askar, Hardianty; Akhmad, Nur Fahmi
Dedikasi: Jurnal Pengabdian kepada Masyarakat Vol 19 No 1 (2026): Januari-Juni
Publisher : Pusat Pengabdian Kepada Masyarakat Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/dedikasi.v19i1.12693

Abstract

Limited digital literacy and restricted access to online marketing have resulted in seaweed products in Bontojai Subdistrict, Bantaeng Regency, being marketed conventionally, with a narrow reach and low added value. This community engagement initiative aims to accelerate product competitiveness through the digital transformation of marketing, utilising online platforms such as e-commerce, social media, and messaging applications. A Participatory Action Research (PAR) approach was employed, encompassing stages of planning, training implementation, practical mentoring, observation, and evaluation. The results indicate an improvement in digital marketing literacy, an increase in the number of business actors with active marketplace accounts, and a broader reach of online promotional activities. This transformation has facilitated expanded market access and enhanced the added value of seaweed products. Participatory-based intervention has proven to be an effective model for empowering the digital economy of coastal communities.
Co-Authors Amelia Firdhausya Dewi Andi Ircham Hidayat Andi Ummul Khair Asri Asri Asri Asri Asri Asriadi Rasyid Dewi, Amelia Firdhausya Fitri Sarianti Hardianty Askar Ilham Sahabuddin Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jufri Jufri Muh. Syilfa Nooviar Muhammad Yahya Muhammad Yahya Mustamin Mustamin Mustamin Mustamin Mustamin Mustamin Mustamin Muthi Syahidah Arifuddin Nur Syamsinar Munir Salasiah Selvia Deviv Suhria Syahidah, Muthi Widi Astutik Widi Astutik Zulkarnaen, Achmad