Articles
<![CDATA[Strategi Pemasaran Untuk Meningkatkan Kemampuan Bersaing Pada Spartyshop Bali ]]>
<![CDATA[Duwitayanti, NI Made Nita]]>;
<![CDATA[Adi, Ida Ayu Sri Puspa]]>;
<![CDATA[Iswarini, Ni Ketut]]>
<![CDATA[ Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM) ]]>
Publisher : <![CDATA[Program Studi Manajemen Divisi Kamar ]]>
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DOI: 10.52352/jham.v3i2.1491
<![CDATA[Spartyshop is a flower business in the Denpasar area that was founded in 2015. The large number of businesses that offer products and services similar to Spartyshop can be a threat to the development of their business. So a strategy is needed to maintain and develop the business, especially in social media. The purpose of this research is to find out the strategies that Spartyshop can use to maintain and develop its business through social media. So that it can be used as a reference by Spartyshop as a strategy for maintaining and developing business through social media. The research method used is interviews and documentation, then the data obtained can be analyzed using qualitative descriptive methods. Based on the SWOT analysis technique by combining internal factors such as strengths and weaknesses, and external factors such as opportunities and threats from the Spartyshop business. This analysis produces several strategies that can be carried out by Spartyshop, such as: maximizing social media reach to promote products, collaborating with influencers, creating interesting content, and improving the online shopping experience that supports delivery services. Promotion strategies via social media will continue to be carried out by Spartyshop Bali to maintain and increase sales.]]>
<![CDATA[Analisis Efektivitas Kerja Style Attendant di Hotel X: Mengatasi Tantangan Kuantitas Kerja untuk Pelayanan Optimal ]]>
<![CDATA[Arthini, Ni Nyoman Suci]]>;
<![CDATA[Merta, I Nyoman Putra Arta]]>;
<![CDATA[Iswarini, Ni Ketut]]>
<![CDATA[ Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 1 (2025): Journal of Hospitality Accommodation Management (JHAM) ]]>
Publisher : <![CDATA[Program Studi Manajemen Divisi Kamar ]]>
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DOI: 10.52352/jham.v4i1.1747
<![CDATA[This research was motivated by guest complaints regarding the lack of thoroughness of Style Attendants in carrying out their duties in the Style Department of Hotel X. This study aims to evaluate the work effectiveness of Style Attendants based on three indicators from Hasibuan's theory: work quality, work quantity, and time utilization. Data were collected through interviews and documentation involving three Style Attendants and one team leader. The data analysis technique used in the research is descriptive qualitative. The study's results showed a decrease in effectiveness in the work quantity and time utilization indicators due to excessive additional workloads on runners. However, in the work quality indicator, Style Attendants could complete tasks well and on time. This study is expected to be a basis for increasing the effectiveness of Style Attendants, especially in terms of work quantity, to provide more optimal service to guests.]]>
<![CDATA[Revitalisasi Wisata Otentik Berbasis Budaya: Pengalaman Imersif Mercer University USA di Desa Wisata Tajen ]]>
<![CDATA[Indrayani, I Gusti Ayu Putu Wita]]>;
<![CDATA[Adi, Ida Ayu Sri Puspa]]>;
<![CDATA[Iswarini, Ni Ketut]]>
<![CDATA[ JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 2 (2025) ]]>
Publisher : <![CDATA[Politeknik Piksi Ganesha Indonesia ]]>
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DOI: 10.37339/jurpikat.v6i2.2345
<![CDATA[The existence of Balinese culture is essential in the development of tourism in Bali. However, many tourists only see cultural elements like janur (young coconut leaves) as aesthetics without understanding their philosophical meaning. In response, the Room Division Program of Bali Tourism Polytechnic conducted a community service program in Tajen Tourism Village, collaborating with Mercer University, USA, through the Custom Program Summer 2024. This program involved international students in an experiential learning activity to deepen their understanding of Balinese traditions. The initiative aimed to enhance cultural tourism experiences while supporting the sustainable development of the village.]]>
<![CDATA[BERAPA JUMLAH PENGUNJUNG YANG SEHARUSNYA DITERIMA OLEH PENGUSAHA PARIWISATA PADA SAAT PANDEMI COVID-19? ]]>
<![CDATA[Suasapha, Anom Hery]]>;
<![CDATA[Tirtawati, Ni Made]]>;
<![CDATA[Dianasari, Dewa Ayu Made Lily]]>;
<![CDATA[Iswarini, Ni Ketut]]>;
<![CDATA[Sudiarta, I Nyoman]]>
<![CDATA[ Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 3 No 2 (2025): Februari 2025 ]]>
Publisher : <![CDATA[Institut Agama Hindu Negeri Gde Puda Mataram ]]>
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DOI: 10.53977/pyt.v3i2.2433
<![CDATA[Limiting the number of visitors is one of the best efforts that tourism entrepreneurs can make to continue operating safely during the COVID-19 pandemic. Unfortunately, a method for determining the maximum number of visitors accepted during an outbreak is unavailable. This article explains the method to determine the maximum number of visitors using a seafood café in Kedonganan Beach Bali as a case study. The proposed determination method uses a tourism carrying capacity formula that is modified by incorporating physical distancing and correction factors relevant to the COVID-19 pandemic situation, such as temporary closure of destination, attraction, and tourism business, into the equation. This article demonstrates how modifications made to the original carrying capacity formula can produce a formula for determining the maximum number of visitors that can be received during the pandemic while placing the visitors’ and workers' safety as a top priority. This article shows how the modified formula can calculate the maximum number of visitors the tourism operator can accept during the COVID-19 Pandemic. This article contributes an idea in developing a method for determining the maximum number of visitors in the future if the tourism industry faces a similar situation where tourist movement and interaction, as the essence of tourism, can threaten their safety.]]>
<![CDATA[Understanding Flight Attendant Motivation Through Maslow's Hierarchy Theory ]]>
<![CDATA[Sunarsa, I Wayan]]>;
<![CDATA[Seniartha, I Wayan]]>;
<![CDATA[Sekarti, Ni Ketut]]>;
<![CDATA[Iswarini, Ni Ketut]]>;
<![CDATA[Darmaputra, Putu Gede Eka]]>
<![CDATA[ Journal of Innovative and Creativity Vol. 5 No. 2 (2025) ]]>
Publisher : <![CDATA[Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/joecy.v5i2.2036
<![CDATA[This study aims to understand the work motivation of flight attendants at Hotel X through the application of Maslow's Hierarchy of Needs Theory. Maslow's theory offers an effective framework for identifying and analyzing the various levels of needs that influence employee motivation, particularly in the context of housekeeping work. The methodology used was a qualitative approach with in-depth interviews with flight attendant employees. The results showed that the flight attendants' basic needs, such as salary and security, were generally met, although there were aspects that needed improvement, such as the maintenance of work equipment. Good social relationships and recognition of employee contributions significantly increased their sense of self-worth and motivation. Employees also showed high career aspirations and a desire for further development. Recommendations for Hotel X include improving the efficiency of work equipment replacement, strengthening safety and health, conducting team-building activities, implementing a reward program, providing career training, and regularly evaluating programs to improve employee motivation and well-being.]]>
<![CDATA[From Good To Great: Total Quality Management In The Housekeeping Department Of A Luxury Resort in Bali ]]>
<![CDATA[Tayana, Putu Diva Adhi]]>;
<![CDATA[Indrayani, I Gusti Ayu Putu Wita]]>;
<![CDATA[Iswarini, Ni Ketut]]>
<![CDATA[ Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM) ]]>
Publisher : <![CDATA[Program Studi Manajemen Divisi Kamar ]]>
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DOI: 10.52352/jham.v4i2.1983
<![CDATA[Total Quality Management (TQM) is a crucial managerial approach within the hospitality industry, essential for achieving consistent operational excellence and optimal, continuous customer satisfaction. This research specifically aims to assess the implementation of TQM within the Housekeeping Department of RB Luxury Hotel. Its primary focus is to deeply understand how key TQM dimensions such as continuous improvement, employee involvement, customer focus, and leadership are truly applied in the daily operations of the housekeeping department. The data analysis method employed is descriptive qualitative, involving in-depth interviews with both room attendants and housekeeping managers to gain perspectives from top and lower management. Additionally, a careful analysis of relevant documents is conducted. Initial findings indicate that TQM implementation in the housekeeping department remains varied; some areas have achieved optimal levels, while others clearly require further enhancement. Therefore, this study also provides practical and measurable recommendations to proactively improve service quality and guest satisfaction on an ongoing basis, ensuring that standards of excellence are consistently maintained for an exceptional and unforgettable stay experience.]]>
<![CDATA[Penguatan Keterampilan Flower Commercial Dalam Meningkatkan Branding Kota Tomohon ]]>
<![CDATA[Swandewi, Ni Kadek]]>;
<![CDATA[Febrianto, I Gusti Agung]]>;
<![CDATA[Juli Rastitiati, Ni Kade]]>;
<![CDATA[Sri Puspa Adi, Ida Ayu]]>;
<![CDATA[Iswarini, Ni Ketut]]>;
<![CDATA[Laksana Rahjasa, Putu Surya]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 3 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi Mei- Agustus ]]>
Publisher : <![CDATA[Lembaga Dongan Dosen ]]>
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DOI: 10.55338/jpkmn.v5i3.3532
<![CDATA[Festival tahunan Tomohon International Flower Festival (TIFF) di Kota Tomohon adalah event tahunan yang dibuat dan dilaksanakan oleh masyarakat dan bersifat bottom up. Penelitian ini bertujuan memberikan paparan terkait kegiatan penguatan keterampilan bunga komersial dalam meningkatkan branding kota bunga di Tomohon. Namun, pemanfaatan bunga lokal yang ada sampai saat ini hanya massif digunakan pada event TIFF berlangsung, dan pada pelaksanaan hanya menjadi produk mentah yang dijual ke Kota Manado dan luar kota. Pelaksanaan pelatihan disesuaikan dengan kebutuhan Masyarakat yang diketahui melalui proses penjajagan dengan dinas pariwisata Kota Tomohon. Perencanaan sampai dengan pelaksanaan dilakukan sesuai dengan kesepakatan dari mitra Kerjasama. Pelatihan yang bertema peningkatan keterampilan flower commercial dibagi menjadi tiga sesi. 1) Merangkai single flower boquet, 2) Merangkai bunga pada media besar (kertas wrap, box dan keranjang), dan 3) flower to wear. Hasil pelatihan diketahui bahwa Masyarakat merasa puas terhadap pelatihan yang dilaksanakan selama dua hari yakni pada tanggal 24-25 Juni 2024. Pada periode berikutnya direncanakan kegiatan Pengabdian dengan tema Pendampingan yang akan dilaksanakan berbarengan dengan persiapan masyarakat Kota Tomohon menyambut pagelaran Tomohon International Flower Festival 2024.]]>
<![CDATA[Strategi Up Selling di Hotel XXX Nusa Dua ]]>
<![CDATA[Prananta, I Komang Yoga]]>;
<![CDATA[Indrayani , I Gusti Ayu Putu Wita]]>;
<![CDATA[Iswarini, Ni Ketut]]>
<![CDATA[ Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 1 (2024): Journal of Hospitality Accommodation Management (JHAM) ]]>
Publisher : <![CDATA[Program Studi Manajemen Divisi Kamar ]]>
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DOI: 10.52352/jham.v3i1.1321
<![CDATA[The purpose of this study is to determine the up-selling strategies how receptionists implement up-selling strategies. This research is important to increase the revenue of hotel XXX Nusa Dua.. The data analysis technique used in this research is qualitative descriptive, and the discussion of this research refers to the theory of steps in up-selling by Sanjiwani (2023). The analysis results show that there are similarities and differences between the theory and the actual implementation. The similarity is that receptionists can explain the benefits of products with higher value. On the other hand, the criteria that are not met are that receptionists are unable to analyze guests' needs, do not offer the most expensive products, and do not provide discounts or special prices. Based on these results, the suggestions that can be given are that receptionists should improve their ability to analyze guest characteristics, be more proactive in offering products with the highest price, and the management should conduct more frequent training related to up-selling.]]>
<![CDATA[Strategi Pemasaran Untuk Meningkatkan Kemampuan Bersaing Pada Spartyshop Bali ]]>
<![CDATA[Duwitayanti, NI Made Nita]]>;
<![CDATA[Adi, Ida Ayu Sri Puspa]]>;
<![CDATA[Iswarini, Ni Ketut]]>
<![CDATA[ Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM) ]]>
Publisher : <![CDATA[Program Studi Manajemen Divisi Kamar ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52352/jham.v3i2.1491
<![CDATA[Spartyshop is a flower business in the Denpasar area that was founded in 2015. The large number of businesses that offer products and services similar to Spartyshop can be a threat to the development of their business. So a strategy is needed to maintain and develop the business, especially in social media. The purpose of this research is to find out the strategies that Spartyshop can use to maintain and develop its business through social media. So that it can be used as a reference by Spartyshop as a strategy for maintaining and developing business through social media. The research method used is interviews and documentation, then the data obtained can be analyzed using qualitative descriptive methods. Based on the SWOT analysis technique by combining internal factors such as strengths and weaknesses, and external factors such as opportunities and threats from the Spartyshop business. This analysis produces several strategies that can be carried out by Spartyshop, such as: maximizing social media reach to promote products, collaborating with influencers, creating interesting content, and improving the online shopping experience that supports delivery services. Promotion strategies via social media will continue to be carried out by Spartyshop Bali to maintain and increase sales.]]>
<![CDATA[Bellboy Work Motivation: Studying at a Star Hotel in Bali ]]>
<![CDATA[Pynatih, Putu Deny Mahendra]]>;
<![CDATA[Indrayani, I Gusti Ayu Putu Wita]]>;
<![CDATA[Iswarini, Ni Ketut]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/marcopolo.v2i10.11245
<![CDATA[This study aims to determine the work motivation of bellboys at Hotel ABC Bali. Data collection was carried out by distributing questionnaires to bellboy staff, then confirmed through interviews with bell captains to confirm the results of the questionnaire and to conduct documentation as supporting evidence. The data analysis technique used in this study is a qualitative descriptive method. This study refers to the two-factor work motivation theory according to Fredrick Herzberg. The results of the analysis showed that the motivation of bellboy staff was 3.34 with a fairly satisfied predicate. As for the intrinsic or hygienic factor, it has the highest level of satisfaction, namely 3.57 with a satisfied predicate, while the extrinsic or motivation factor gets the lowest value, namely 3.11 with a fairly satisfied predicate.]]>
