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Analysis of Ambidexterity Leadership in Promoting Policy Networks for Marketing Innovation Herdesviana, Dean; Farabi, Ahmad; Maswanto, Maswanto
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.969

Abstract

This study investigates the role of ambidextrous leadership in driving marketing innovation through the strategic building and leveraging of policy networks. In an era of rapid market change, organizations face the critical challenge of balancing the exploration of new opportunities with the exploitation of existing advantages. Using a qualitative multiple case study approach, data was collected through in-depth interviews with senior marketing executives and innovation managers, participatory observations, and document analysis. The data was processed using NVivo 12 software, revealing distinct thematic patterns. The findings demonstrate that leaders who successfully employ ambidextrous behaviors proactively exploring new network connections (31% frequency) while efficiently exploiting existing relationships (28% frequency) significantly enhance their organization’s marketing innovation capabilities. These leaders act as pivotal architects of external networks, translating policy insights into competitive marketing strategies. However, the implementation faces challenges, including cross-sector collaboration barriers (11%) and resource allocation tensions (8%). Sentiment analysis further reflects these complexities, showing predominantly positive perceptions (67 documents) tied to strategic adaptability, alongside concerns about bureaucratic complexity (28 documents). The study contributes theoretically by extending ambidextrous leadership theory into the external domain of policy network management. Practically, it offers managers a framework for developing leadership capabilities that navigate dual imperatives, while providing policymakers insights into designing more effective innovation ecosystems. Ultimately, the research confirms that ambidextrous leadership is a vital dynamic capability for transforming policy network engagement into sustained marketing innovation.
PENGARUH TALENT MANAGEMENT, KOMPETENSI, DAN PERSEPSI DUKUNGAN ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. SUSTRACO ADIKREASI Aditya, Diaz; Maswanto, Maswanto
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 3 (2025): Volume 8 No. 3 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i3.50290

Abstract

Management, Kompetensi, dan Persepsi Dukungan organisasi terhadap Kinerja Karyawan pada PT. Sustraco Adikreasi. Variabel independent yang dipergunakan merupakan Talent Management, Kompetensi, dan Persepsi Dukungan Organisasi, sementara itu yang menjadi variabel dependen yaitu Kinerja Karyawan. Metode pengumpulan data dalam penelitian ini dilakukan dengan cara menyebarkan kuisioner kepada 50 responden karyawan pada PT. Sutraco Adikreasi. Metode penelitian yang digunakan adalah metode kuantitatif yang bersifat asosiatif dengan menggunakan data primer.Hasil ini menunjukkan bahwa Talent Managament berpengaruh positif dan signifikan terhadap Kinerja Karyawan dengan nilai t hitung lebih besar dari t tabel 4,724 > 2,012 dan nilai signifikasi sebesar 0,000 < 0,05. Kompetensi berpengaruh positif dan signifikan terhadap Kinerja Karyawan dengan nilai t hitung lebih besar dari nilai t tabel 3,250 > 2,012 dan nilai signifikasi sebesar 0,002 < 0,05. Persepsi Dukungan Organisasi berpengaruh positif dan signifikan terhadap Kinerja Karyawan dengan nilai t hitung lebih besar dari nilai t tabel 0,000 > 0,000 dan nilai signifikasi sebesar 0,000 < 0,05. Secara bersama-sama Talent Management, Kompetensi, dan Persepsi Dukungan Organisasi berpengaruh positif dan signifikan terhadap Kinerja Karyawan dengan nilai F hitung lebih besar dari nilai F tabel 5,324 > 0,000 dan nilai signifikasi sebesar 0,000 < 0,05.
Big Five Personality Traits and executive meta-competencies: Implications for Strategic decision making Fadli, Fauzan; Husainah, Nazifah; Maswanto, Maswanto
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3333

Abstract

Purpose: This study aims to analyze the relationship between Big Five Personality Traits and strategic decision-making effectiveness at the executive level, while exploring the role of intrinsic meta-competencies that emerge when leaders face moments of isolation and make decisions independently. Methodology/approach: Using a mixed-methods design, the study applies Braun and Clarke’s thematic analysis and Interpretative Phenomenological Analysis (IPA). Data sources include Big Five personality assessments of 50 senior executives and in-depth interviews with eight directors from various strategic industries. Results: Findings reveal that openness to experience and conscientiousness consistently correlate with reflective, structured, and visionary decision-making patterns. The study also identifies that intrinsic meta-competencies such as productive solitude, deep reflection, and resilience in isolation enhance the positive manifestation of these personality traits. Conclusion: The research provides a conceptual foundation for developing a more holistic talent development and succession planning framework, integrating personality traits and internal capacities often overlooked in leadership assessments. Limitations: The study focuses on senior executives in strategic industries, limiting generalizability to other leadership levels or sectors. Additionally, qualitative methods may introduce subjective interpretations. Contribution: This study contributes to leadership psychology and talent management by highlighting the interplay between personality, meta-competencies, and decision-making. It offers practical insights for executive coaching, leadership development programs, and organizational succession planning.