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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Economic Reviews Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) APPA : Jurnal Pengabdian Kepada Masyarakat JSE: Jurnal Sharia Economica Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Sharia Economic and Management Business Journal (SEMBJ) Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal At-Tamwil: Kajian Ekonomi Syariah
Desi Isnaini
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Pendampingan Pemasaran Syariah dan Pengenalan Aplikasi Keuangan Usaha Kecil Gula Aren di Kabupaten Seluma Siti Faujiah; Desi Isnaini; Yenti Sumarni
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2026): Agustus: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i3.2004

Abstract

Small-scale palm sugar producers in Pagar Village, Ulu Talo Subdistrict, Seluma Regency, still rely on conventional marketing practices and lack structured financial record-keeping, which limits their market reach and business efficiency. This community service program aimed to strengthen the producer's understanding of Sharia-compliant marketing principles, improve product image through packaging and brand optimization, and build capacity in recording transactions using a digital financial application. The program was implemented through a Participatory Action Research (PAR) approach comprising planning, implementation, evaluation, and reporting stages, targeting a palm sugar producer and family members involved in the production process in Pagar Village. Activities included socialization on Sharia marketing, logo and packaging design training, social media account setup, online and offline marketing practice, and introduction to the Tokoku financial application. Results show that the producer gained a stronger grasp of honesty and transparency as core Sharia marketing values, achieved an improved packaging appearance, expanded market reach through Facebook and Shopee, and became able to record financial transactions digitally. Remaining constraints include limited digital literacy, indicating the need for continued mentoring to ensure consistent financial record-keeping and to strengthen the long-term competitiveness of palm sugar businesses.
PENGARUH DIGITAL MARKETING, HARGA DAN KUALITAS LAYANAN TERHADAP MINAT SEWA JASA MUA DI_MAKEUP_ARTIST DI PROVINSI BENGKULU Napiatun Mahmudah; Desi Isnaini; Kustin Hartini
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): Edisi Mei - Agustus 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7760

Abstract

Minat) konsumen dalam (menggunakan) (jasa) (MUA) (dipengaruhi) (dari) (beberapa) (faktor. Penelitian ini bertujuan untuk menganalisisi pengaruh dari variabel independent yaitu Digital Marketing (X1), Harga (X2) dan Kualitas Layanan (X3) terhadap Minat Sewa Jasa MUA Di_Make_Up_Artist di Provinsi Bengkulu. Untuk menguji hal ini, penelitian ini menggunakan metode kuantitatif dengan pengumpulan data primer berupa kuesioner yang dibagikan kepada 50 responden. Teknik analisis data yang digunakan adalah regresi linier berganda menggunakan SPSS versi 25.0. Dari hasil penelitian indikator Digital Marketing, Harga dan Kualitas Layanan sebagaimana ditunjukkan oleh hasil uji t, yaitu nilai thitung digital marketing > ttabel (4,381 > 1,678), nilai thitung harga > ttabel 4,335 > 1,678), dan nilai thitung kualitas layanan > ttabel (3,377 > 1,678) berdasarkan hasil penelitian dan pembahasan dinyatakan bahwa kontribusi pengaruh indikator digital mareketing, harga dan kualitas layanan secara simultan terhadap minat konsumen adalah sebesar 76,5%, sisanya 23,5% dijelaskan oleh variabel lainnya.
Co-Authors Ade Riang Agustina, Selvy Amimah Oktarina Anisa Pita Loka Arianda, Ceksa Badaruddin Nurhab Bella Oktapia Ceksa Arianda Cici Yulaika Andriani Epen Triansah Evan Setiawan Faisal Muttaqin Heni Pujiastuti Herlina Yustati Indra Saputra Katra Pramadeka Khairiah Elwardah Khodijah Anugrah Mahesa Kustin Hartini Lisa Triani Listi Wahyu Ningsi Maharani Permatasari Majerin Efendi Makmur Makmur Makmur Makmur Miko Polindi Nana Aprina Napiatun Mahmudah Nur Yunisyah Pahrudin Sintia Karisma Anisa Siti Faujiah Wahyunita Sari, Sherly Yenti Sumarni Yesi Oska Nipia Yetti Afrida Indra Yolsa Agustio Yunida Een Friyanti Yunida Een Fryanti