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All Journal Language Horizon: Journal of Language Studies Prosodi: Jurnal Ilmu Bahasa dan Sastra MUDRA Jurnal Seni Budaya PROJECT (Professional Journal of English Education) Pioneer: Journal of Language and Literature JASL - Journal of Applied Studies in Language Jurnal Pengabdian Harapan Bangsa
LISETYO ARIYANTI
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences

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Indirect speech acts and persuasive strategies of cultural narratives of Go’et in health promotion Daar, Gabriel Fredi; Fithriyah Inda Nur Abida; Lisetyo Ariyanti; Rahayu Kuswardani
Journal of Applied Studies in Language Vol. 9 No. 2 (2025): Journal of Applied Studies in Language
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v9i2.100-112

Abstract

Studies of cultural narratives as indirect speech acts and persuasive strategies in health promotion remain limited. This study aims to discover how "Go’et," a cultural narrative of Manggarai Community Indonesia, is used as an indirect speech act and persuasive strategy in health promotion. It is a qualitative study with a phenomenological approach. The study was conducted in the Rego dialect community, Manggarai, Indonesia. The study participants were chosen purposively based on predetermined criteria. The participants included healthcare providers, customary leaders, and community figures. Data from the study were collected using in-depth interviews, observation, documentation and Focus Group Discussion. The study indicated that the cultural narratives of Go’et in the Manggarai community in Indonesia are relevant to the context of health promotion. The cultural narratives are constructed in imperative sentences with the illocutionary power of advising, recommending and hoping. Using indirect speech acts through "Go’et" has become a persuasive strategy for shaping people's perceptions, beliefs and behavior.  Healthcare providers can adopt such expressions to positively influence patients' emotional states, enhancing their psychological readiness to recover or maintain good health. The study contributes to understanding how cultural narratives function as indirect speech acts in non-Western communities, particularly within the Manggarai context of Indonesia. By highlighting Go’et as a culturally embedded form of communication, the study expands the theoretical discourse on indirectness, politeness strategies, and persuasive communication in health promotion. Moreover, the study provides valuable insights into community-based health promotion strategies by emphasizing the compelling role of traditional discourse.
Co-Authors ADAM DAMANHURI Aini Nurul Akhmad, Mashita Ramadhani Ali Mustofa Annisa Ayu Elfhariyanti Arista, Cicik Bahar, Rizkya Fajarani Daar, Gabriel Fredi Edliani, Tri ESTI KURNIASIH FAHRI Firmansyah, Muhammad Wahyu FITHRIYAH INDA NUR ABIDA HUJUALA RIKA AYU Koiri , Much Kusumadewi, Kenya LIES AMIN LESTARI MILADIYAH, ZAKIYATUL NCSKusumaningtyas, Dwi RAHAYU KUSWARDANI Ranadhani, Ferdinan RIRIN PUSPARINI Rivia, Dian Rona, Nabilah Silvy Cinthia Adelia Wang Xin Widodo, Kartika Wiwiet Eva Savitri Zainul Aminin