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All Journal Sabda: Jurnal Kajian Kebudayaan Share : Journal of Service Learning Jurnal Masyarakat Merdeka (JMM) PRAJA: Jurnal Ilmiah Pemerintahan Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media Tahiro: Journal of Peace and Religious Moderation
Yunita Indinabila
Unknown Affiliation
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Bauran Pemasaran Non-Konvensional Brainrot dan Anti-Trend dalam Iklan Kitabisa.com Kusuma, Yuga Adi; Indinabila, Yunita; Christijanto, Eddy
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1069

Abstract

Amidst audience saturation with digital advertising that is too neat and conventional, a new approach has emerged known as brainrot content and anti-trend, namely a communication strategy that utilizes absurd visuals, hyperbolic humor, and low-budget aesthetics. This study aims to analyze Kitabisa.com's communication strategy in its viral zakat campaign through a social media approach.brain rot, as well as in-depth analysis through Charles Sanders Peirce's semiotics to examine the elements sign, object, and interpreter in advertising content. Furthermore, the campaign was also read through the marketing mix (8P) framework to assess the extent to which this strategy deviates from or transforms traditional marketing norms. The analysis shows that Kitabisa.com strategically packaged religious messages in a fun parody format that resonates with youth digital culture. This strategy successfully generated high engagement on social media, reduced the audience's psychological distance from the issue of zakat, and organically expanded the promotional reach. This campaign demonstrates that absurd humor and unconventional visual communication can be an effective approach in values-based philanthropic digital marketing.
RELIGIOUS MODERATION: THE FOUNDATION OF INCLUSIVE ISLAMIC EDUCATION Nasri, Ulyan; Muliadi, Erlan; Nuha, Ulin; Indinabila, Yunita; Gufran, M.; Aulia, Hesti Dina
Tahiro : Journal of Peace and Religious Mederation Vol. 1 No. 1 (2024): Mainstreaming of Religious Moderation
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/tahiro.v1i1.10069

Abstract

This research highlights the importance of religious moderation in the context of Islamic education to create an inclusive environment. Religious moderation plays a crucial role in shaping the foundation of Islamic education that provides space for all individuals regardless of belief differences. The aim of this research is to explore the practices and experiences of religious moderation in the context of Islamic education and its impact on inclusivity. The research methodology employed is a literature review, analyzing and synthesizing relevant literature from various sources. Data analysis involves collecting and reviewing literature on the practices of religious moderation in Islamic education and its impact on educational inclusivity. The findings indicate that the implementation of religious moderation in Islamic education can strengthen inclusivity and promote values of tolerance, dialogue, and mutual respect. The implications of this research underscore the importance of integrating values of religious moderation into Islamic educational curricula as a step to enrich educational experiences and reinforce inclusivity. Thus, this research provides a significant contribution to deepening understanding of how religious moderation can serve as a strong foundation for inclusive Islamic education.
Co-Authors Abdul Haris Rasyidi, Abdul Haris Alhakim, Irya Dimas Aulia, Hesti Dina Christijanto, Eddy E.Rizky Wulandari Erlan Muliadi GUFRAN, M. Kitabbulloh, Ramadhan M. Gufran M. Mizanul Haq Maegi Muhammad Rizqi Mochammad Arkansyah Nurdiah Otakrina, Riesta Ayu Ratna Puspita Sari, Ratna Puspita Rosemelba, Jessica Suprihatin Suprihatin Ulin Nuha, Ulin Wulandari, Anita Agustina Wulandari, E.Rizky Yaqin, Mukhamad Ainul Yuga Adi Kusuma