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All Journal Sabda: Jurnal Kajian Kebudayaan Share : Journal of Service Learning Jurnal Masyarakat Merdeka (JMM) PRAJA: Jurnal Ilmiah Pemerintahan Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media Tahiro: Journal of Peace and Religious Moderation WASILATUNA: JURNAL KOMUNIKASI DAN PENYIARAN ISLAM
Yunita Indinabila
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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SEMIOTICS ANALYSIS OF THE INDONESIAN HALAL LOGO (STUDY OF ROLAND BARTHES ANALYSIS OF SEMIOTICS) Yunita Indinabila
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2022)
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v5i2.779

Abstract

The Presence of Law no. 33 of 2014 concerning Halal Product Assurance mandated by Badan Penyelenggara Jaminan Produk Halal (BPJPH) has an impact on changing the halal logo in Indonesia. Now the Indonesian halal logo consists of a logogram and logotype. Using semiotic analysis from Roland Barthes, researchers try to examine the signs, connotations, and myths on the Indonesian halal logo. The use of kufi calligraphy in logotypes is inseparable from its history, that kufi khat has been used since the time of Rasulullah SAW. Furthermore, in its application, logogram and logotype cannot be separated. The researcher analyzed the use of white as the background in the logo, representing that BPJPH wants to show a new beginning based on the values of purity, sincerity, simplicity, and independence. The purple color in the logogram and logotype is believed to represent faith, piety, and high imagination. Historically, purple has represented courage. Apart from purple, this logo also has turquoise as its secondary color. Toska is considered to represent wisdom, calm, and stability.
Co-Authors Abdul Haris Rasyidi, Abdul Haris Adriel Bigael Lois Saiya Alhakim, Irya Dimas Aulia, Hesti Dina E.Rizky Wulandari Erlan Muliadi GUFRAN, M. I. B. Wirawan Kitabbulloh, Ramadhan M. Gufran M. Mizanul Haq Maegi Muhammad Rizqi Mochammad Arkansyah Nurdiah Otakrina, Riesta Ayu Ratna Puspita Sari, Ratna Puspita Rosemelba, Jessica Suprihatin Suprihatin Suprihatin Wulandari, Anita Agustina Wulandari, E.Rizky Yaqin, Mukhamad Ainul Yuga Adi Kusuma