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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Sinar Manajemen CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian Agri Wiralodra Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Kubis
Prabowo, Rachmat Udhi
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Agribisnis Jamur Tiram dan Strategi Pengembangannya Soejono, Djoko; Soetriono, Soetriono; Zahrosa, Dimas Bastara; Maharani, Ariq Dewi; Prabowo, Rachmat Udhi; Amam, Amam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12099

Abstract

The concept of oyster mushroom agribusiness is expected to increase the added value of farmers as business actors. This study aims to review the potential of oyster mushroom agribusiness based on challenges and opportunities. The research was conducted at the Oyster Mushroom Farmers Group (KPJT) Manut, Lumajang Regency. The research data were analyzed by descriptive analysis method, income and value added analysis, and SWOT analysis. The results showed that the oyster mushroom agribusiness concept managed by KPJT Manut, which consisted of 14 people, was able to manage 15,500 baglogs with 12 kinds of processed industrial products. Analysis of the added value of several superior mushroom processed products, namely mushroom meatballs by 45.42%, mushroom sticks by 40.87%, crispy mushrooms by 40.34%, mushroom broth 26.84%, and mushroom ice cream by 14.61%. The main strength factor in the form of collective action is cooperatives, while the main weakness factor is limited creativity and innovation. The main opportunity factor is the need for edutourism for the community, while the main challenge or threat factor is the fluctuation in the selling price of fresh mushrooms.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA UMKM BEDHAG COFFEE DI KABUPATEN JEMBER Maulidina, Niswah Saffanah; Nurayuni, Kholifa Dinda; Wicaksono, Ryan Alhafidz; Hamzah, Muhammad Ali; Ramadhan, Gilang; Prabowo, Rachmat Udhi
Agricore Vol 9, No 1 (2024): Agricore Volume 9 Nomor 1
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v9i1.55489

Abstract

AbstrakKabupaten Jember merupakan salah satu kabupaten yang memiliki potensi tumbuhnya tanaman kopi berkualitas. Rasa yang unik membuat kopi asal Jember dikenal baik secara nasional maupun internasional. Bedhag Coffee merupakan salah satu UMKM dibidang kopi. Kurang maksimalnya pemasaran dan distribusi merupakan salah satu kendala dari Bedhag Coffee. Penelitian ini dilakukan untuk menganalisis strategi pemasaran yang tepat untuk UMKM Bedhag Coffee. Analisis yang dilakukan adalah dengan menggunakan SWOT (Strength, Weakness, Opportunities, and Threats). Bedhag Coffee belum banyak mengembangkan jangkauan pasar hal ini dikarenakan keterbatasan media pemasaran dan inovasi produk serta keterbatasan bahan baku yang menjadi penghambat untuk usaha roastery kopi ini berkembang dengan baik. Strategi yang dapat dilakukan adalah mempromosikan dan mengunggulkan cita rasa kopi, memperbanyak relasi, membangun dan memperluas branding media sosial yang baik, dan membuat inovasi produk yang menarik.Kata Kunci: kopi, bedhag coffee, strategi pemasaran, dan SWOTAbstractJember Regency is one of the regencies that has the potential to grow quality coffee plants. The unique flavor makes coffee from Jember known both nationally and internationally. Bedhag Coffee is one of the MSMEs in the coffee sector. The lack of maximization of marketing and distribution is one of the obstacles of Bedhag Coffee. This research was conducted to analyze the right marketing strategy for Bedhag Coffee. The analysis carried out is by using SWOT (strength, weakness, opportunities, and threats).  Bedhag Coffee has not developed much market reach, this is due to limited marketing media and product innovation as well as limited raw materials which are obstacles to this coffee roastery business developing well. Strategies that can be done are promoting and favoring coffee flavors, increasing relationships, building and expanding good social media branding, and making interesting product innovations.Keywords: coffee, bedhag coffee, marketing strategy, and SWOT
Eskalasi Status Gizi Balita Guna Pendayagunaan Potensi Lokal Melalui Program Pemberian Makanan Tambahan (PMT) Masyarakat Mlandingan Kulon Prabowo, Rachmat Udhi; Kurlina, Elvira; Maulana Multazam, M.A.; Ridjal, Julian Adam; Utami, Suryanti Pristi
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 2 No. 4 (2023): November 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v2i4.2796

Abstract

The village of Mlandingan Kulon is situated near the coast, holding significant potential in the field of fisheries. Many of its inhabitants work as fishermen, and various types of fish caught by these fishermen are sold at the local market of Mlandingan Kulon Village. Among the high-quality fish catches, there is tuna. Tuna fish is a highly meaningful source of protein as it contains more than 20% protein. Protein plays a crucial role in the formation of body tissues such as muscles, bones, skin, and other organs, especially in toddlers. Nuggets have a relatively long shelf life when stored in cold or frozen conditions. Fish nuggets possess numerous advantages, including being a nutritious and valuable food, having a soft texture, a variety of flavors, and being suitable for various ages. Consequently, a campaign is being conducted to introduce the Nugget Tuna (GETTA) product to the mothers at the integrated health post of Mlandingan Kulon Village. The purpose of this campaign is to introduce processed tuna fish in the form of nuggets as Supplementary Feeding (PMT) for toddlers. These tuna fish nuggets contain beneficial nutritional content for toddler health and can help improve their nutritional status. The campaign is conducted through posters explaining the composition, benefits, and process of making tuna fish nuggets. Subsequently, a video is shown that illustrates the steps of making Nugget Tuna (GETTA). The result of this campaign is an enhancement of knowledge among the mothers at the integrated health post regarding the importance of providing Supplementary Feeding (PMT) to toddlers.
Akselerasi Produksi Jambu Biji (Psidium Guajava L.) guna Menyongsong Keunggulan Kompetitif Komoditas Hortikultura di Kalimantan Tengah Prabowo, Rachmat Udhi; Fitriani, Rida; Nurlailin, Nurlailin; Haq, Moch. Syaiful; Fahmi, Dimas Nur; Andini, Fitriatul; P., Nurcahyo R.; R. A., Bima Galang
CERMIN: Jurnal Penelitian Vol 8 No 1 (2024): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v8i1.2886

Abstract

Budidaya tanaman jambu yang baik dan tepat sangat diperlukan agar pertumbuhan dan hasil panen buah jambu di provinsi Kalimantan Tengah tetap terjaga dan memiliki kualitas baik. Tujuan dari penelitian ini yaitu untuk mengetahui teknik pengelolaan budidaya komoditas jambu biji yang baik dan tepat dan untuk mengetahui kendala pertumbuhan jambu biji selama pembudidayaan. Penelitan menggunakan pendekatan studi dokumen dan data dianalisis secata analitik dan deskriptif kualitatif. Penentuan lokasi penelitian diputuskan menggunakan metode purposive. Daerah penelitian terletak di provinsi Kalimantan Tengah. Data yang digunakan berupa data sekunder. Data sekunder didapatkan melalui berbagai sumber yang dipublikasikan berupa buku, jurnal, dokumentasi dan dari instansi terkait. Metode analisis data menggunakan model Miles dan Huberman. Hasil Penelitian menunjukkan bahwa bentuk akselerasi berupa pembibitan, persiapan lahan, penanaman, penyiraman, sanitasi dan penyiangan, pemangkasan, pemupukan, pengendalian hama dan penyakit, dan pemanenan. Terdapat beberapa hambatan dan kendala yang krusial dalam proses budidaya tanaman jambu biji yaitu kehabisan stok plastik.
Co-Authors Ahmadyani, Zamroji Alfaroh, Vika Anjana Alizza, Tsaniya Nibraas Amam, Amam Andini, Fitriatul Anik Suwandari Ardhana, Aditya Yoga Barikah, Kuni Z. Bastara, Dimas B. Chairul Saleh Djoko Soejono Fahmi, Dimas Nur Fida, Hana Rahma Fitriani, Rida Gilang Ramadhan Hamzah, Muhammad Ali Haq, Moch. Syaiful Julian Adam Ridjal Kurlina, Elvira Maharani, Ariq Dewi Maulana Multazam, M.A. Maulidina, Niswah Saffanah Maulidya, Ella Prisca Mayasari, Cindy Arlinda Moretta, Amanda Muarif, Muhammad Ferdo Nugraheni, Dyah Ayu Nurayuni, Kholifa Dinda Nurlailin, Nurlailin P., Nurcahyo R. Pangestu, Dhandy Paramita, Avidya Rahma Pratama, Akbar Yoga Puspaningrum, Diah Putri, Nur Aniza Cahyaning R. A., Bima Galang Rony, Zahara Tussoleha Sari, Adelia Juwita Sari, Cantika Puspita Sari, Sasmita Setyawan, Dimas Rizky Simatupang, Eliene Br. Siti Nurfadilah Sobah, Naqiyyah Nada Soetriono Soetriono Suaysyah, Sri Thoriq, Muhammad Daniel Ulviyah, M.R, Atik Qima Utami, Suryanti Pristi Wahyuni, Sinta Tri Wicaksono, Ryan Alhafidz Widhah, Cindy Padma Yulianti, Annisa Zahrosa, Dimas Bastara