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Journal : AGROTEKBIS

KINERJA KELEMBAGAAN PEMASARAN KAKAO BIJI TINGKAT PETANI PERDESAAN SULAWESI TENGAH: KASUS DESA AMPIBABO KECAMATAN AMPIBABO KABUPATEN PARIGI MOUTONG Abubakar, Ihdiani; Yantu, Marwan; Asih, Dewi Nur
AGROTEKBIS Vol 1, No 1 (2013)
Publisher : AGROTEKBIS

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Abstract

The purpose of this study was to identify the characteristics of Cacao farmers in Ampibabo village e.g. the structure and cocoa market behavior at farm level and analyze the part of cocoa prices that received by farmers. Research areas defined as deliberate sampling, done by using simple random sampling with 30 farmers, 1 village trader, 2 district middlemen, 1 wholesaler and 1 cocoa exporter at Palu City as samples. Analysis tools used in this study were the marketing margins, Farmer´s Share analysis and description. Result showed that Cocoa marketing in Ampibabo village has an oligopsony labor market structure, and the marketing is an institutional market which controlled cacao farmers by setting up a contract agreement between farmers and traders, which contained several rules between these two parties and the contract, could be paid in several installments. There are two channels of marketing system was found in Ampibabo village, the first resulted to  90.24% of  cocoa bean price shared to farmer with  margin of  2, 000 IDR kg-1 while second system farmers received 87.80% of the price with margin of  2,500 IDR kg-1.
PENGEMBANGAN STRATEGI PEMASARAN PRODUK GULA TAPO (STUDI KASUS DI DESA AMBESIA KECAMATAN TOMINI KABUPATEN PARIGI MOUTONG) Azhari, Moh Halini; Yantu, Marwan; Asih, Dewi Nur
AGROTEKBIS Vol 1, No 1 (2013)
Publisher : AGROTEKBIS

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Abstract

Arenga  is one of the strategic commodities that has to be developed, this plant has high economic value and  well known  to most Indonesian.  In Ambesia village,  Arenga sap is used by combining with other materials and processed traditionally, resulting  to a typical snack and commonly called Tapo Sugar. This study aimed to develop a marketing strategy for Tapo sugar product by identifying the internal and external factors that affect marketing of sugar tapo and also analyze alternative strategy for marketing tapo Sugar from Ambesia village. Results obtained with a coordinates analysis that the alternative strategy is in quadrant I, which indicates that the right strategy is the strategy of SO (Strength-Opportunity) called also an aggressive strategy, namely (i) improve the quality of the workforce through training effort that able to encourage local communities to create job, (ii) to maximize the utilization of raw material which is adequate in the village, (iii) maintain the authentic flavor of Tapo suger for attracting agro-tourism and market at national level, (iv) innovate new flavors to become an agro competitive product
ANALISIS NILAI TAMBAH CRUDE PALM OIL (CPO) PADA PT. PASANGKAYU ASTRA AGRO LESTARI DI SULAWESI BARAT Ikawati, Aisyah; Kalaba, Yulianti; Asih, Dewi Nur
AGROTEKBIS Vol 6, No 5 (2018)
Publisher : AGROTEKBIS

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Abstract

The study aimed to determine the added value generated by the processing of palm oil into crude palm oil (CPO) at  the Pasangkayu Astra Agro Lestari limited company. The research location was purposively selected considering that the company is one of the largest companies in West Sulawesi producing CPO. The study used respondents consisted of the company leader and its employees. Primary and secondary data were used. The value added of palm oil processing into CPO was calculated using the Hayami analysis. The results show that the added value generated by the Pasangkayu Astra Agro Lestari limited company was IDR 29,047,891,308 with the added value ratio of 60.89%, the profit rate of 95.75% and the revenue earned of IDR 6,416,957,304.
PENGEMBANGAN STRATEGI PEMASARAN PRODUK GULA TAPO (STUDI KASUS DI DESA AMBESIA KECAMATAN TOMINI KABUPATEN PARIGI MOUTONG) Azhari, Moh Halini; Yantu, Marwan; Asih, Dewi Nur
AGROTEKBIS Vol 1, No 1 (2013)
Publisher : AGROTEKBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Arenga  is one of the strategic commodities that has to be developed, this plant has high economic value and  well known  to most Indonesian.  In Ambesia village,  Arenga sap is used by combining with other materials and processed traditionally, resulting  to a typical snack and commonly called Tapo Sugar. This study aimed to develop a marketing strategy for Tapo sugar product by identifying the internal and external factors that affect marketing of sugar tapo and also analyze alternative strategy for marketing tapo Sugar from Ambesia village. Results obtained with a coordinates analysis that the alternative strategy is in quadrant I, which indicates that the right strategy is the strategy of SO (Strength-Opportunity) called also an aggressive strategy, namely (i) improve the quality of the workforce through training effort that able to encourage local communities to create job, (ii) to maximize the utilization of raw material which is adequate in the village, (iii) maintain the authentic flavor of Tapo suger for attracting agro-tourism and market at national level, (iv) innovate new flavors to become an agro competitive product