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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Ekonomi Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT El-Qist : Journal of Islamic Economics and Business (JIEB) Jurnal Manajemen dan Inovasi (MANOVA) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Al-Sharf: Jurnal Ekonomi Islam ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Balanca : Jurnal Ekonomi dan Bisnis Islam Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Jurnal Ilmiah Ekonomika & Sains Investama : Jurnal Ekonomi dan Bisnis EKOBIS SYARIAH ASNAF Journal of Economics, Management and Accounting (JEMA) E-Jurnal Manajemen
Aini, Saqofa Nabilah
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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The Influence of User Interface, Perceived Ease of Use, and E-Service Quality on User Satisfaction in Using the BRImo Application among Surabaya Residents Rochim, Abdul; Aini, Saqofa Nabilah
Journal of Economics, Management and Accounting (JEMA) Vol. 3 No. 01 (2025): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

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Abstract

This study aims to analyze the influence of User Interface, Perceived Ease of Use, and E-Service Quality on user satisfaction in using the BRImo application. The research employed a quantitative approach by distributing questionnaires to active BRImo users, and the data were processed using Partial Least Square (PLS) with a total of 120 respondents. The results indicate that all three variables have a positive and significant effect on user satisfaction. These findings suggest that an easily understandable interface, ease of use, and reliable digital service quality can enhance the user experience and satisfaction. This study recommends that BRImo continue to strengthen service stability, improve transaction processing speed, and maintain an intuitive interface design to ensure sustained user satisfaction.
EFFECT OF INFLUENCER REVIEWS ON PURCHASE INTENTION OF EVOLENE FITNESS PRODUCTS THROUGH TRUST AS A MEDIATING VARIABLE Warnadhani, Etmin; Saqofa Nabilah Aini
E-Jurnal Manajemen Vol. 15 No. 4 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i4.p07

Abstract

Perkembangan pemasaran digital melalui ulasan influencer menjadi strategi penting dalam mempengaruhi perilaku konsumen di industri suplemen kebugaran. Penelitian ini bertujuan menganalisis pengaruh Influencer Review terhadap Minat Beli produk Evolene dengan Kepercayaan sebagai variabel mediasi pada anggota Everyday I’m Fitness Mayjen Surabaya. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap seratus sepuluh responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan SmartPLS. Hasil menunjukkan bahwa Influencer Review berpengaruh positif dan signifikan terhadap Minat Beli serta terhadap Kepercayaan. Kepercayaan, meskipun terbentuk sebagai respons terhadap ulasan influencer, tidak berpengaruh signifikan terhadap Minat Beli dan tidak memediasi hubungan antara influencer review dan minat beli. Hasil model menunjukkan kemampuan eksplanatori yang kuat sehingga memberikan bukti empiris bahwa kredibilitas dan daya tarik influencer meningkatkan kecenderungan beli di kalangan anggota gym yang diteliti. Temuan ini memiliki implikasi praktis untuk praktik pemasaran merek suplemen: fokus pada seleksi influencer yang kredibel, penyajian review yang persuasif disertai ajakan bertindak, serta integrasi aktivasi online dan offline untuk mempercepat konversi. Saran praktis perlu diuji melalui uji coba terkontrol sebelum penerapan pada skala luas.   Digital marketing through influencer reviews has become a key strategy in shaping consumer behavior within the fitness supplement sector. This study examines the effect of Influencer Review on Purchase Intention for Evolene supplements, with Trust as a mediating variable among members of Everyday I’m Fitness Mayjen Surabaya. A quantitative approach was applied using purposive sampling with 110 respondents, with data collected through questionnaires and analyzed using SmartPLS. The findings reveal that Influencer Review has a positive and significant impact on both Purchase Intention and Trust. However, although Trust is formed as a result of influencer reviews, it does not significantly influence Purchase Intention nor mediate the relationship between Influencer Review and Purchase Intention. The model demonstrates strong explanatory power, providing empirical evidence that influencer credibility and attractiveness enhance buying intentions. Practical implications include prioritizing credible influencers, creating persuasive review content with clear calls to action, and integrating online campaigns with offline activations to accelerate conversion.
Penguatan Kompetensi Manajerial Pengurus Yayasan Tk Muslimat Khodijah 157 Rogojampi Melalui Pelatihan Manajemen Lembaga Saqofa Nabilah Aini
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 10 No 1 (2026): Amaliah: Jurnal Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v10i1.6409

Abstract

This community service program aimed to enhance the managerial capacity and institutional governance of TK Muslimat Khodijah 157 Rogojampi through a series of intensive training sessions. The first session focused on strengthening managerial competence and institutional governance, while the second session emphasized leadership development, problem-solving and decision-making skills, as well as the implementation of effective organizational practices. The program evaluation employed the CIPP (Context, Input, Process, Product) model to comprehensively assess the quality of implementation.The evaluation results indicate that the context and input components met all criteria related to planning and the provision of relevant resources. The process component proceeded according to the training design, characterized by active participation, interactive facilitation methods, and a supportive learning environment. In terms of product, participants demonstrated improved understanding and skills in institutional management, administrative structuring, and the application of more orderly and professional governance practices. Overall, the program successfully contributed to strengthening institutional quality and improving the competencies of the teaching staff. Moving forward, sustained mentoring and periodic monitoring are recommended to ensure the long-term implementation and integration of these improvements within the school environment.
Co-Authors Abdul Rochim Afifah, Istiqomatul agustin, riska Alannawa, Sonia Rosta Khoirun Nisaa, Khoirun Kusuma, Ahmad Arul Ade Lestari, Sekar Rizky Margi Mustofa Mustofa Nadhatus, Auliya' Prayoga, Achmad Rian Agung Rahmawati, Aisha Rinjanik, Nadhatus Dwi Ayu Riska Agustin Romaisyah, Luqita Sahid Susilo Nugroho Salsabila, Anisah Fithriyyah Sulis Setyowati, Sulis Syaffa, Firdaus Syarifah, Tsaniyatas Tsaqiffi, Najih Verizka, Meyda Ayu Warnadhani, Etmin Zamrodul Ardina