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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Studi Jender SRIKANDI Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Jurnal Penelitian dan Evaluasi pendidikan Journal of Sustainable Development Science Sanjiwani: Jurnal Filsafat Suluh Pendidikan: Jurnal Ilmu-ilmu Pendidikan Journal of Mandalika Literature
Ni WAYAN SRI ASTITI
Program Studi Agribisnis Fakultas Pertanian Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal of Sustainable Development Science

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Business Development Strategy for Bunga Melati Women’s Farming Groups in Bunutin Village, Bangli District, Bangli Regency Putu Zanes Costalina Ge’i; Ni Wayan Sri Astiti; Putu Udayani Wijayanti
Journal of Sustainable Development Science Vol 6 No 1 (2024)
Publisher : Universitas Dwijendra Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46650/jsds.6.1.1549.20-29

Abstract

This research aims to find out the right strategy for business development of the Bunga Melati Women's Farming Group (WFG) in Bangli Regency. The data collection method uses observation, interviews, documentation and Focus Group Discussion (FGD). The respondents in this research were all members of the Jasmine Flower Farming Women's Group, totaling 28 people. The data analysis used in this research is internal and external environmental analysis. The research results show that Bunga Melati WFG has a total IFAS score of 2.87, and an IFAS score of 2.87. The alternative strategy produced by Bunga Melati WFG is 1. Utilizing product diversity and superior quality to expand the scope of product promotion and branding. 2. Study new technological developments to improve efficiency and product quality. 3. Improving the quality of human resources through training and education programs to understand business administration management and also online marketing supported by new technology. 4. Strategy for using digital technology to increase product promotion and branding. 5. Improve product quality to face tight competition and high consumer bargaining power. 6. Product quality-based differentiation strategy by controlling product costs to increase consumer purchasing power. 7. Strategy for understanding customer needs in order to improve product quality. 8. Strategy for developing human resources and increasing competitiveness amidst intense competition and high consumer bargaining positions.
Co-Authors ANAK AGUNG PUTU WULANDARI Anas Rizki Bachtiar ASYHARI YUDHI SAPUTRA DEWA PUTU ALIT SUDIRA DWI PUTRA DARMAWAN Egidius Taek Egidius Taek Gede Yuda Paramartha I DEWA AYU OKA DAMAYANTHI I Dewa Ayu Puspitadewi I Dewa Gede Raka Sarjana I DEWA NGAKAN INDRA PRASADA I Dewa Putu Oka Suardi I GEDE BAGUS ARYADHANA I Gede Bagus Dera Setiawan I GEDE JULI KRISTINA PUTRA I Gede Setiawan Adi Putra I GUSTI AGUNG AYU AMBARAWATI I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Ayu Dwi Sugitarina I Gusti Jaya Wiraraja I GUSTI JAYA WIRARAJA, I GUSTI JAYA I GUSTI PUTU SASTRA PUTRA KUSUMA I KADEK ADI YOGA LESMANA I Kadek Agus Bisena I Ketut Suamba I Ketut Surya Diarta I Ketut Wardana I Made Antara I MADE DWI WIDNYANA I MADE INDRAYANA NUGRAHA I Made Sarjana I Made Sarjana I PUTU ADITYA WARMAN I Putu Eka Saputra I Putu Gde Sukaatmadja I PUTU YOGA PRATAMA I WAYAN ANGGARIANA I WAYAN BUDI ARTAWAN I WAYAN BUDIASA I WAYAN EKA MULIAWAN I WAYAN SUDARTA I WAYAN WINDIA I Wayan Yudi Suwanda IAK. SUMAWIDARI IAM. Dwi Susanti Ida Ayu Listia Dewi IM. Narka Tenaya KADEK AYU RATNA BUDHIARTI Ketut Anggreni KETUT BUDI SUSRUSA LATIEF IKHSAN LESTARI, I DEWA AYU NYOMAN SRI JULIANA LUMBANSIANTAR, CHRISDAYANTHY M. FAJAR TRISNA KURNIAWAN M. TH. HANDAYANI M.TH. HANDAYANI. M.TH. HANDAYANI. Made - Antara MADE DHARMA HADIKUSUMA MIKA DAMAYANTI PASARIBU MINIUS KOMBA MUHAMMAD CHULIL SALIMI MUNTHE, AQIL DWI PUTRA N. Yudiarini NI KETUT GAYATRI ADE PRATIWI AD NI LUH AYU PURNAMANING SANDHI NI LUH GEDE MIRAH WISNU PRATIWI NI MADE DWI SUTRA PRAMASANTI Ni Made Sukraeni Asih Ni Made Yuni Erawati NI WAYAN SUDIARMINI Ni Wayan Suyathi NL. Budasih Nyoman Parining Nyoman Suparta Suparta PRADNYAYONI, I GUSTI AYU AGUNG PUPUT DEWI PURNAMA PUTU BUDIASTUTI Putu Fajar Kartika Lestari Putu Udayani Wijayanti PUTU WIRAADI KUSUMA Putu Zanes Costalina Ge’i RESIANA, KETUT RESTHA, PAMELA ALDA Rini Endang P RISTA AYU NINGTYAS SANG AYU MADE SRI UTAMI DEWI STEFANUS NYOMAN JAYA KURNIAWAN TIN. Roosany UTAMI, DEWA AYU PUTU ADI LISTYA Wariati, Ni Luh Gede WAYAN NOLY KURNYANTI WAYAN SUDARTA ZUFARI, FAWWAZ ALDI