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All Journal INTERACTION: Jurnal Pendidikan Bahasa Dinasti International Journal of Management Science
Styaningrum, Etik Dwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Other

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Quality Of Services in Flamboyan Flats on Resident Satisfaction Puspasari, Aprilia; Styaningrum, Etik Dwi; Supriatin, Supriatin; Mustomi, Dede
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i1.6405

Abstract

This research aims to analyze the quality of services provided by Rusunawa Flamboyan. Responding to residents' complaints, conducting evaluations, and developing service quality standards are the issues discussed in this research. This research is quantitative and uses the Servqual method with 50 respondents and 50 questionnaires which have gone through validity testing, reliability testing, and hypothesis testing. In testing using the Servqual method on residents of Rusunawa Flamboyan, it was found that they had an average perception of 3.72 regarding the five dimensions of Servqual, while the expected value was 3.36. Thus, there is a difference of 0.36 which is positive, indicating that the service in the five Servqual dimensions has met the residents' expectations.
Leverage Social Media Marketing to Increase Tourism: A Case Study of Lombok, Indonesia Suleman, Dede; Styaningrum, Etik Dwi; Joesah, Nurzalinar; Nurhayaty, Ety; Yuliawati, Lilik; Sabil, Sabil
Dinasti International Journal of Management Science Vol. 6 No. 1 (2024): Dinasti International Journal of Management Science (September - October 2024)
Publisher : Dinasti Publisher

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Abstract

The rapid development of internet technology has had a significant impact impact on various sectors, including tourism. Social media, in particular, has emerged as a powerful one networking tools that bridge social and economic activities globally. This research examine the role of social media marketing activities (SMMA) in shaping tourists' intentions to visit Lombok, Indonesia, a popular destination known for its stunning views and rich cultural heritage. This research identify the main elements of SMMA such as interaction, trends, electronic word of word of mouth (e-WOM), and customization, and their impact on brand image and tourist visit intentions. Through a quantitative approach with survey from domestic and international tourists, this research reveals that SMMA significantly improve Lombok brand image and influences tourist intentions positively. These? findings provide valuable insights for tourism stakeholders to develop effective marketing strategies by utilizing social media? attract more visitors and promote Lombok as a must-visit destination.  
Co-Authors Dede Mustomi Dede Suleman Lilik Yuliawati Nurhayaty, Ety Nurzalinar Joesah Puspasari, Aprilia sabil sabil, sabil Supriatin Supriatin, Supriatin