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Septin Puji Astuti
Universitas Islam Negeri Raden Mas Said Surakarta
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Journal : JURNAL SAINS PEMASARAN INDONESIA

 1 
DRIVING THE FUTURE: UNDESTANDING THE INTENTION TO PURCHASE ELECTRIC VEHICLES OF YOUNG PEOPLE Astuti, Septin Puji
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 24, No 2 (2025): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v24i2.1-18

Abstract

Car sales increase along with the increasing number of populations. Unfortunately, modern transportation has negative consequences to environment. This situation led world leader to encourage vehicle manufacturers to develop more environmentally vehicle such as electric car that produce less pollution. Jakarta is one on leading market of car in Indonesia can be the main target of the electric car. However, the electric car in Indonesia is categorized an early developed vehicle and the market is very limited. This study examines the intention of young people in Jakarta, Bogor, Depok, Tangerang, and Bekasi to purchase electric car. Technology Acceptance Model (TAM) is applied in this study. The result shows that all variable of TAM has significant contribution to purchase intention. The influence of perceived ease of use to perceived usefulness is significant. This in turns affect to attitude towards using electric vehicle that contributes to the intention to purchase electric vehicle.  
Co-Authors Ahmad Muhammad Mustain Nasoha Amining Rahmasiwi Anggraeni, Dini Anisaul Karimah Hilal Annida Unnatiq Ulya Ardhi Ristiawan Ardhi Ristiawan Ardhi Ristiawan Ariana Ariana Azis Slamet Wiyono Azis Slamet Wiyono Datien Eriska Utami Eko Setiawan EKO SETIAWAN Eko Setiawan Eny Safitri Ermawati, Yuni Ervin Nurhayati, Ervin Falantana, Alvian Anggi Handoko Handoko Handoko Handoko Hari Astika Ika Feni Setyaningrum Ilzamha Hadijah Rusdan Indah Nurlina Mokh. Suef Natalia, Reva Klaura Nurwulan Purnasari Pradani, Citra Putri Purwono Purwono Purwono Purwono, Purwono Rahman, Dian Arif Retno Wahyuningsih Rizki Kusumawardhani Rizky Kusumawardani Rizqiana, Zulfanita Dien Ronnawan Juniatmoko Saputro, Erwin Adi Setyaningrum, Ika Feni Solly Aryza Taufik Ismail Alhakim Taufik, Moh Udisubakti Ciptomulyono Wilasari, Wiwik Wiyono, Azis Slamet Wulan Al Fitra Yasaroh Dyah Rakhmawati Yuliyanti, Mela Zulfanita Dien Rizqiana